Web Analytics & UI UX Analyst (36099)
- Ottawa, ON, Canada
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- Posting language
- English
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Original job description
Web Analytics & UI/UX Analyst (Contract)
Overview
Seeking a Web Analytics & UI/UX Analyst to assess website traffic, user behaviour, and navigation patterns using Google Analytics (GA4) and related analytics/UI/UX tools. The resource will provide insights into how visitors interact with the website and identify opportunities to improve user experience.
Key Responsibilities
Overview
Seeking a Web Analytics & UI/UX Analyst to assess website traffic, user behaviour, and navigation patterns using Google Analytics (GA4) and related analytics/UI/UX tools. The resource will provide insights into how visitors interact with the website and identify opportunities to improve user experience.
Key Responsibilities
- Analyze Google Analytics (GA4) data to track website traffic, user journeys, and navigation patterns.
- Identify which pages users visit, which they bypass, and where they exit the website.
- Monitor key website metrics, including page views, engagement, click paths, and conversion rates.
- Develop reports and dashboards highlighting user behaviour and website performance.
- Utilize UI/UX analytics tools such as Hotjar, Microsoft Clarity, or similar to assess user interactions.
- Provide actionable recommendations to improve website navigation, usability, and engagement.
- Hands-on experience with Google Analytics 4 (GA4) and website analytics.
- Strong understanding of user journey analysis, behavioural tracking, and web metrics.
- Familiarity with UI/UX analysis tools, heatmaps, and session recordings.
- Ability to interpret analytics data and communicate findings to stakeholders.
- Experience with Google Tag Manager (GTM) and Looker Studio considered an asset.
More about this job
Responsibilities
Analyze website traffic, user journeys, navigation patterns, engagement, and conversions using GA4 and UI/UX analytics tools. Create reports and dashboards, then provide actionable recommendations to improve website usability, navigation, and engagement.
Requirements
Hands-on experience with GA4 and website analytics, along with a strong understanding of user journey analysis, behavioral tracking, and web metrics. Familiarity with UI/UX analytics tools, heatmaps, and session recordings is required; experience with Google Tag Manager and Looker Studio is an asset.
Skills
- Google Analytics 4
- Website Analytics
- User Journey Analysis
- Behavioral Tracking
- Web Metrics
- UI/UX Analysis
- Heatmaps
- Session Recordings
- Data Interpretation
- Stakeholder Communication
- Reporting
- Dashboard Development
- Google Tag Manager
- Looker Studio
- Website Navigation Analysis
- Conversion Rate Analysis
Visa sponsorship
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Categories
- Data & Analytics
- Technology
- Marketing
- Art & Design
Keywords
- Google Analytics 4
- GA4
- Website Analytics
- User Behavior
- User Journeys
- Navigation Patterns
- Page Views
- Engagement
- Click Paths
- Conversion Rates
- Website Performance
- Reporting
- Dashboards
- UI/UX Analytics
- Hotjar
- Microsoft Clarity
- Heatmaps
- Session Recordings
- Google Tag Manager
- GTM
- Looker Studio
- Usability
- Behavioral Tracking
- Stakeholder Communication
- Professional Services