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National Rent-All

Territory Manager

Kitchener, ON, Canada

Job type: Full-time
Apply by: Oct 31, 2026
Posting language: English
Posted: Oct 1, 2026

Apply About employer

Applications open in a new tab.

Original job description

We are seeking a driven and entrepreneurial Territory Manager to grow equipment rentals and new and used equipment sales across the Region of Waterloo and Wellington, Perth, Dufferin, Huron, Bruce, and Grey counties.

The successful candidate will develop new business, grow existing accounts, and build a strong pipeline of rental and equipment sales opportunities. This is a field-based role for a self-motivated sales professional who understands construction equipment, has strong technical aptitude, and is comfortable building a territory in a growing and entrepreneurial environment.

Key Responsibilities

Territory Development & Sales

Develop rental and equipment sales opportunities across the assigned territory.
Prospect contractors, municipalities, industrial customers, property managers, landscapers, developers, and other equipment users.
Build and manage a qualified pipeline of rental, new and used equipment, trade-in, and future sales opportunities.
Develop territory plans and call strategies focused on high-potential accounts, projects, and market opportunities.
Build new customer relationships while identifying opportunities to grow existing accounts.
Conduct customer visits, jobsite meetings, equipment walkarounds, demonstrations, and product presentations.
Understand customer applications and recommend appropriate equipment solutions.
Prepare accurate quotations and proposals based on customer requirements, equipment availability, pricing, and delivery needs.
Evaluate trade-in opportunities and coordinate internal reviews.
Introduce customers to financing partners and support the information exchange process.

Customer & Account Management

Manage customer relationships and opportunities from initial prospecting through rental, sale, and ongoing support.
Maintain accurate customer profiles, opportunities, quotes, activity notes, lost business, and follow-up in company systems.
Maintain current knowledge of equipment features, applications, pricing, availability, competitors, and market conditions.
Coordinate with Operations, Service, Parts, Finance, and manufacturers to support equipment availability, demonstrations, deliveries, pickups, warranty needs, and customer requirements.
Follow up consistently with customers and prospects to keep opportunities moving.
Provide regular pipeline updates, forecasts, market intelligence, and customer feedback.

Team & Business Collaboration

Represent the company at customer events, trade shows, industry associations, and manufacturer activities.
Contribute to a team-first culture and support the broader business when needed.
Participate in team meetings, company events, and other business activities.
Work toward agreed activity, pipeline, rental, sales, revenue, gross margin, and customer relationship goals.

Requirements

3-5 years of outside sales experience managing a book of business, preferably within equipment rental, construction equipment, industrial equipment, trucks, contractor supplies, or a related industry.
Demonstrated success developing new business, growing a territory, and building long-term customer relationships.
Strong understanding of construction and rental equipment and its applications.
Strong technical aptitude and the ability to learn and communicate equipment features, benefits, specifications, and applications.
Ability to balance new business development with existing account growth.
Strong prospecting, relationship-building, negotiation, presentation, and closing skills.
Self-motivated, persistent, and comfortable working independently in a field-based role.
Entrepreneurial mindset with the ability to identify opportunities, take initiative, and contribute to a growing business.
Resilient and comfortable working through challenges, setbacks, changing priorities, and evolving processes.
Organized and detail-oriented, with strong follow-through on pipelines, quotations, customer information, and commitments.
Team-oriented and willing to support colleagues and step in where needed to help the business.
Valid driver's licence and acceptable driving record, with the ability to travel throughout the assigned territory.
Proficiency with Microsoft Office and experience using CRM, rental, quotation, or related sales software.
Construction industry experience or related education is an asset.
Previous experience with an equipment rental company, dealership, manufacturer, or related business is an asset.

Benefits

· Anticipated total compensation of $80,000 to $140,000 annually, including base salary and commission, based on experience and sales performance.

· Dental benefits

· Extended health benefits

· Vision care

· Employee and Family Assistance Program (EFAP)

· Virtual urgent care

Accommodations

National Rent-All Inc. is committed to providing an accessible and supportive recruitment experience for persons with disabilities. If you require accommodations at any stage of the recruitment process, please notify us in advance at nationalhr@nationalrentall.com

AI Usage

As part of our hiring process, we use AI-powered tools to assist in screening resumes. These technologies help us efficiently identify candidates whose qualifications align with the role, ensuring a fair and consistent evaluation process. By clicking "Apply," you acknowledge and consent to the use of AI in our recruitment workflow.

#INDNAT

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More about this job

Responsibilities

Develop rental and new and used equipment sales across the assigned territory by prospecting customers, growing existing accounts, and managing a qualified sales pipeline. Build customer relationships, recommend equipment solutions, prepare quotations, coordinate with internal teams, and provide forecasts and market feedback.

Requirements

Requires 3–5 years of outside sales experience, preferably in equipment rental, construction equipment, or a related industry, with demonstrated success developing business and managing customer relationships. Candidates should have equipment knowledge, strong sales and organizational skills, a valid driver's licence, proficiency with Microsoft Office and CRM or related sales software, and the ability to travel throughout the territory.

Skills

Territory Development
Outside Sales
New Business Development
Account Management
Prospecting
Pipeline Management
Customer Relationship Building
Negotiation
Presentation Skills
Closing Skills
Construction Equipment Knowledge
Technical Aptitude
Quotation Preparation
Forecasting
Microsoft Office
CRM Software

Benefits

Dental Benefits
Extended Health Benefits
Vision Care
Employee and Family Assistance Program
Virtual Urgent Care

Visa sponsorship

Not detected in the job text

Keywords

Equipment Rentals
New Equipment Sales
Used Equipment Sales
Construction Equipment
Territory Management
Outside Sales
Business Development
Account Management
Prospecting
Sales Pipeline
Trade-Ins
Customer Demonstrations
Equipment Applications
Quotations
Financing Partners
CRM
Rental Software
Microsoft Office
Forecasting
Market Intelligence
Gross Margin
Contractors
Municipalities
Industrial Customers
Jobsite Meetings

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