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Added 1 hour ago
KC
HR and Operational Excellence Manager
KAD Consulting Services
Calgary, AB
- Contract
Enjoys working directly with founders and business owners as a trusted sounding board and strategic execution partner.
Added 3 hours ago
CO
Human Resources Generalist
City of Saint John
Saint John, NB
- Full-time
The Human Resources Generalist plays a key role in supporting employees and managers across the organization while delivering a broad range of human resources programs, services, and…
Added 3 hours ago
W
Principal Managing Partner
Workday
Toronto, ON · Canada, ON, Toronto
- Full-time
10+ years career experience operating in a software-as-a-service Human Resources or Finance environment at a project or program manager level
Added 3 hours ago
C
Director, Chapter Lead, Sales & Advice Capability Development
CIBC
Toronto, ON
- Full-time
Partnership and delivery - Partner with Human Resources Learning & Development and other stakeholders to create continuity from onboarding through in-role mastery, and contribute specialist…
Added 4 hours ago
R|
Fellowship and Bursary Administrative Assistant
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
…McGill Postgraduate Medical Education (PGME), MUHC Finance and Human Resources, the RI-MUHC, the Montreal Children’s Hospital Foundation, the McGill Student Accounts Office, and…
Added 4 hours ago
R|
Executive Assistant
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Department / Research Program: Child Health and Human Development
Added 5 hours ago
DB
Part Time Bridal Sales
David's Bridal
Cambridge, ON
- $16 to $25.8 CAD / hour
- Part-time
…customer concerns with confidence. Know when to escalate and partner with leadership…
Added 6 hours ago
WT
Director Project Delivery
Waterfront Toronto
Toronto, ON
- $125,000 to $145,000 CAD / year
- Full-time
Reviews agency partner procurement policies, procedures, and practices, in collaboration with Procurement, to ensure compliance with Delivery Agreement obligations.
Added 6 hours ago
J
Senior Director, Engineering
Jobgether
Canada
- Full-time
This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Director, Engineering based in Canada.
Added 7 hours ago
C
CNC Machine Operator - Precision Equipment
CyberCoders
Chatham, NB
- $30 to $32 CAD / hour
- Contract
…ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic…
Added 7 hours ago
PE
Human Resources Manager (Interim)
Phasor Engineering Inc
Calgary, AB
- Contract
The Human Resources Manager (Interim) will oversee a broad range of HR operations and employee lifecycle activities across Canada and the United States. Reporting to the VP Finance this…
Added 7 hours ago
PE
Human Resources Manager (Interim)
Phasor Engineering Inc
Calgary, AB
- Contract
The Human Resources Manager (Interim) will oversee a broad range of HR operations and employee lifecycle activities across Canada and the United States. Reporting to the VP Finance this…
Added 8 hours ago
FP
Talent Acquisition Consultant
FINTECH PROFESSIONALS CORP
Toronto, ON
- $30 to $45 CAD / hour
- Full-time
Partner with recruiters who manage hiring manager relationships to align on candidate needs
Added 8 hours ago
SS
Quality Manager
SkyCan Systems
Barrie, ON
- Full-time
Set handover requirements so that critical knowledge is retained when people change roles or leave, and identify back-ups for critical roles with Human Resources
Added 8 hours ago
Human Resources Business Partner
Toronto Community Housing or Toronto Seniors Housing
Toronto, ON
…Toronto’s Tenants First plan. We began operating in June 2022. We partner closely with Toronto Community Housing, which owns the buildings that we…
Added 8 hours ago
C
Regional People and Culture Leader
Congebec
Calgary, AB
- $80,000 to $100,000 CAD / year
- Full-time
5-10 years of progressive Human Resources experience in a generalist or business partner capacity.
Added 8 hours ago
C
Health & Safety Advisor (OHS)
Congebec
Mississauga, ON
- $80,000 to $95,000 CAD / year
- Full-time
Degree, diploma, or certification in Occupational Health & Safety (OHS), Human Resources, Health, Safety and Environment (HSE), or a related field.
Added 8 hours ago
BR
Human Resource Generalist
BDO Recruitment Services - Canada
Woodstock, ON
- Full-time
University or College degree in Human Resources
Added 9 hours ago
PI
Trades Recruiter
Phoenix Industrial Group of Companies
AB · Edmonton, AB
- Full-time
As a strategic business partner, the successful candidate will be accountable for attraction, recruitment and selection activities ultimately enabling the business to achieve their goals…
Added 9 hours ago
GF
Talent Acquisition Partner
General Fusion Inc.
Richmond, BC
- Full-time
Bachelor's degree in human resources, business, or related field, or equivalent combination of education and relevant experience.
Added 9 hours ago
F
Technical Recruiter
Fours
Vancouver, BC
- $100,000 to $120,000 CAD / year
- Full-time
Partner closely with hiring managers to understand hiring needs, define candidate profiles, and build effective recruiting strategies
Added 12 hours ago
CO
Human Resources Generalist
City of Saint John
Saint John, NB
- Full-time
The Human Resources Generalist plays a key role in supporting employees and managers across the organization while delivering a broad range of human resources programs, services, and…
Added 13 hours ago
C
CNC Machine Operator - Precision Equipment
CyberCoders
Chatham, NB
- $30 to $32 CAD / hour
- Contract
…ancestry, citizenship, genetic information, registered domestic partner status, marital status, status as a crime victim, disability, protected veteran status, or any other characteristic…
Added 14 hours ago
NB
AVP & Regional Lead, Western Canada Advisory Group
National Bank of Canada
Calgary, AB
- Full-time
key partner to Commercial Banking deal teams, Risk Management, and Western
Added 14 hours ago
NB
Senior Data Scientist
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Identify stakeholder needs, present analysis results and act as a partner with business lines.

NewAge Products Inc.

Performance Marketing Manager

Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Experience: 4-6 years of hands-on digital marketing experience in paid media, including at least 2 years directly managing Google Ads and Meta accounts (not overseeing an agency).
Posting language: English
Posted: Nov 3, 2026

Original job description

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

NewAge is looking for a Performance Marketing Manager to join our Growth Team. In this role, you will be responsible for paid media for the NewAge Products Portfolio Brands, which sit alongside our flagship NewAge Products brand and are run as separate accounts. Drawing on your expertise in paid media, you will create, implement, and optimize a mix of paid channels. As an individual contributor reporting to the Sr. Growth Manager, you will execute against and help achieve the growth goals for these brands.

RESPONSIBILITIES:

Campaign Management & Optimization

Own the paid media plan and channel mix for the Portfolio Brands
Build, launch, and optimize campaigns across paid search, Shopping, display, video, and social platforms.
Manage all aspects of campaign configuration and ongoing optimization, including bidding, audiences, ad trafficking, and account hygiene.
Own the testing roadmap for the portfolio brands, including continuous A/B testing of ad copy, bid strategies, and landing pages.
Ensure campaigns meet clearly defined conversion and efficiency objectives.

Budget & Spend Management

Manage day-to-day budget pacing and allocation across portfolio brand accounts within the budgets set by the Sr. Growth Manager.
Monitor spend against plan, flag variances early, and recommend reallocations across channels and brands based on performance.

Planning & Forecasting

Support the annual and quarterly paid media planning process with channel recommendations, expected outcomes, and test proposals for each portfolio brand.
Translate approved plans into campaign structures, budgets, and timelines

Tracking & Measurement

Own conversion tracking and measurement for the portfolio brands, including GTM, pixel and CAPI setup, product feed health, and troubleshooting data discrepancies between platforms and GA4.
Create and deliver clear analytics and reporting to track progress against goals and share insights with the Sr. Growth Manager.

Cross-Functional Collaboration

Partner with the creative team by writing content briefs, drafting ad copy variations, and providing performance-based direction.
Work with e-commerce, merchandising, and web teams on landing pages, promotions, and product feed requirements.
Coordinate with platform representatives and any external partners to resolve issues and adopt new features.

Continuous Improvement

Troubleshoot, problem-solve, and find creative solutions as needed.
Stay current on platform changes and industry best practices, and bring relevant opportunities to the team.

QUALIFICATIONS:

4-6 years of hands-on digital marketing experience in paid media, including at least 2 years directly managing Google Ads and Meta accounts (not overseeing an agency).
Strong quantitative ability and an advanced understanding of digital media analytics, including how to set up media analytics infrastructure to track KPIs.
Understanding of past and current digital marketing and technology trends.
Deep knowledge of, and passion for, technology, digital marketing, and innovation.
Goal-oriented and self-motivated, with excellent communication skills and focus.
Drive to deliver on and exceed performance goals.
Proactive, collaborative, and results-driven work style.

THE IDEAL CANDIDATE WILL:

Have in-depth, hands-on experience with Google Ads, Microsoft Ads (Bing), and Meta Ads (must have).
Have experience working with GA4, Google Merchant Center, and product feeds.
Have experience with GTM, event tracking, and CAPI integrations
Be fluent in the main ad metrics and comfortable reporting on them.
Have a strong analytical background.
Be confident using AI tools (Claude, ChatGPT, etc.) for research, troubleshooting, and optimization.
Have experience writing ad briefs and working with creative teams and/or agencies.
Be hands-on and pragmatic.
Be detail-oriented and highly organized, with a keen eye for consistency.
Work effectively in a collaborative team environment, and independently when required.
Show the ability and willingness to pick up new skills independently.
Have ad management experience on social platforms such as X, Pinterest, and Reddit (nice to have).
Have experience with retail ad platforms such as Criteo, Amazon Marketplace, and HD Advantage+ (nice to have).

NEWAGE OFFERS:

Salary and bonus is based on experience and highly competitive for the right candidate.
This is an existing vacancy and the base salary range for this position, is estimated to be $80,000 to $110,000 annually (CAD) at the time of the posting.
Benefits package.
An opportunity within a growing, fast-paced company, well established in its industry.
Our teams work under a remote-first Hybrid model, with the ease of having our North York office accessible for collaboration and/or quiet workspace.

HOW TO APPLY:

If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please. Offers of employment are contingent on the successful completion of a thorough background check.

NewAge Products is an equal opportunity employer, committed to inclusion and diversity. We provide employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require any accommodation.

USE OF AI IN HIRING:

AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.

Apply About employer

More about this job

Responsibilities

Manage paid media strategy, campaign setup, optimization, testing, and budget pacing across the Portfolio Brands. Own tracking and reporting, support planning and forecasting, and collaborate with creative, e-commerce, merchandising, web, and platform partners to improve performance.

Requirements

Candidates need 4–6 years of hands-on paid media experience, including at least 2 years directly managing Google Ads and Meta accounts, plus strong quantitative and analytics capabilities. The role also calls for experience with GA4, Google Merchant Center, product feeds, GTM, event tracking, and CAPI, along with strong communication, organization, and collaboration skills.

Skills

Paid Media Campaign Management
Google Ads
Microsoft Ads
Meta Ads
GA4
Google Tag Manager
Conversion Tracking
Campaign Optimization
Budget Management
Digital Analytics
A/B Testing
Product Feed Management
Performance Reporting
Ad Copywriting
Cross-Functional Collaboration
AI Tools

Benefits

Benefits Package
Competitive Salary and Bonus

Visa sponsorship

Not detected in the job text

Keywords

Paid Search
Shopping Ads
Display Advertising
Video Advertising
Social Advertising
Google Ads
Microsoft Ads
Meta Ads
GA4
Google Merchant Center
Google Tag Manager
Conversion API
Event Tracking
Conversion Tracking
Product Feeds
A/B Testing
Bid Strategies
Audience Targeting
Campaign Budgeting
Budget Pacing
Digital Media Analytics
Performance Reporting
Landing Page Optimization
Ad Copywriting
Claude
ChatGPT
Criteo
Amazon Marketplace
Pinterest Ads
Reddit Ads

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