Trade Development and Analytics Manager

Manager, Trade Development & Analytics

Nextleaf Solutions Ltd. | Sales & Marketing

Salary: $85,000–$100,000 annually

Who We Are

Nextleaf Solutions is a federally licensed cannabis processor specializing in the extraction, manufacturing, and commercialization of cannabis products. Through our advanced processing capabilities, proprietary technology, and portfolio of brands, we deliver high-quality cannabis products to the Canadian market.

Guided by our core values of Building a Sustainable Legacy, We Are Authentic, and We Are Innovators, we're committed to quality, continuous improvement, and building a sustainable future in the cannabis industry.

What We're Looking For

We're looking for a Manager, Trade Development & Analytics to join our Sales & Marketing team.

This is a hands-on, cross-functional role for someone who brings together creativity, technical aptitude, and analytical thinking. You'll lead trade marketing initiatives, develop sales and educational materials, coordinate industry events, and turn market data into meaningful business insights.

The ideal candidate is equally comfortable developing creative assets, working with business systems, analyzing performance data, and collaborating across departments. You're organized, resourceful, technically confident, and able to balance multiple priorities while keeping projects moving forward.

Reporting to the Director, Sales & Marketing, you'll also provide leadership and direction to our Customer Experience Manager.

What You'll Do

Trade Marketing & Creative Development

• Develop and maintain sell sheets, trade assets, digital collateral, and product education materials.
• Support provincial product submissions, product launches, and sales initiatives.
• Create brand training presentations and other resources that support in-market execution.
• Collaborate with Consumer Marketing to maintain brand consistency and compliance.

Trade Development & Execution

• Plan and coordinate trade shows, industry events, and in-market programming.
• Manage trade marketing budgets, resources, and external partners.
• Develop quarterly scorecards to measure trade activities and effectiveness.
• Monitor competitive activity and identify opportunities to improve retail execution.

Market Analytics & Business Intelligence

• Analyze sales performance, market trends, and trade activities to identify opportunities and risks.
• Develop and improve dashboards, reporting tools, and key performance indicators.
• Work with Business Systems to improve data accuracy, reporting processes, and internal systems.
• Translate data into clear, actionable insights that support Sales, Marketing, and Product Management.
• Manage relationships with external analytics and technology partners, including ongoing system improvements.

Leadership & Collaboration

• Provide direction, coaching, and performance support to the Customer Experience Manager.
• Collaborate with Sales, Consumer Marketing, Product Management, and Business Systems.
• Coordinate cross-functional projects, manage competing priorities, and deliver results.
• Identify opportunities to improve processes, reporting, and team effectiveness.

What You Bring

• Post-secondary education in Business, Marketing, Communications, Analytics, or a related discipline, or an equivalent combination of education and relevant experience.
• Experience in trade marketing, brand development, market analytics, or sales support.
• Proficiency with Canva and Adobe creative applications.
• Strong Microsoft Office skills, particularly Excel and PowerPoint.
• Strong technical aptitude and confidence working with business systems, reporting tools, and digital platforms.
• Ability to analyze data, develop reports, and communicate meaningful business insights.
• Experience coordinating marketing programs, trade events, budgets, or external vendors.
• Excellent organizational, communication, and problem-solving skills.
• Ability to manage multiple projects and work effectively across departments.

Considered an Asset

• Experience in the Canadian cannabis industry.
• Familiarity with Microsoft Dynamics 365 and GS1 product images.
• Previous experience supervising or leading employees.
• French-language proficiency.

Working Conditions

• This role involves regular collaboration across Sales, Marketing, Product Management, Business Systems, and other departments. Day-to-day responsibilities include creative development, computer-based reporting and analytics, project coordination, and team leadership.
• Occasional travel, attendance at trade shows and industry events, and flexibility to support evolving business priorities may be required.
• The primary work location and any hybrid work arrangements will be confirmed during the recruitment process.

Interested in Joining Our Team?

If you're a creative, analytical, and technically minded professional who enjoys solving problems, improving processes, and making an impact, we'd like to hear from you.