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Niagara Parks Commission

Digital Marketing Coordinator

Niagara Falls, ON, Canada

Compensation Range: $31.00 to $38.11 per hour · Full-time

This date has passed. Check with the employer before applying.

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Job details

Pay: Compensation Range: $31.00 to $38.11 per hour
Job type: Full-time
Listed closing date: Oct 14, 2026
Posting language: English
Posted: Oct 5, 2026

Original job description

Job ID: 2026-49

Job Type: Full-time, Bargaining Unit

Job Status: Open Vacancy

Location: Niagara Falls, ON (On-site)

Compensation Range: $31.00 to $38.11 per hour

Application Deadline: October 14, 2026

Join the Team Behind One of the World’s Most Iconic Destinations

At Niagara Parks, every day brings an opportunity to work somewhere extraordinary. As a self‑financed agency of the Ontario Ministry of Tourism, Culture and Gaming, we are the caretakers of 56 kilometers of breathtaking landscapes from Lake Erie to Lake Ontario and the hosts of millions of visitors from around the world.

Our vision is ambitious: to become one of the most spectacular parks in the world. And we’re well on our way thanks to the passionate, enthusiastic, and caring people who power our organization. From attractions and retail to heritage, culinary, and golf operations, our career paths are as diverse as the lands we protect.

What You’ll Do

Reporting to the Director, Sales, Marketing and Communications, the Digital Marketing Coordinator is responsible for combining the art of content strategy, management and web design to create and maintain beautiful, intuitive digital marketing deliverables. You will work alongside a team of passionate marketing professionals to promote Niagara Parks attractions, experiences, and products to visitors from around the world.

Assisted by designers and storytellers, your knowledge of content strategy, social media management, web design, UI/UX best practice, web analytics and search engine marketing allow you to launch effective digital marketing campaigns, create breathtaking landing pages, and continually improve the form and function of Niagara Parks’ online communication channels.

The Digital Marketing Coordinator Will

Work with digital content team and communications team to strategize and create impactful, high-performing marketing materials with consistency across all platforms.
Acts as primary day-to-day administrator of consumer website, creating landing pages, event pages and continually updating styling and functionality with evolving industry best practices.
Using the latest tools (including but not limited to SEO tracking platforms, Google Ads, Google Analytics, Meta analytics research, analyze and adjust content and features to continually improve website performance and the guest experience.
Maintain Niagara Parks’ web properties to ensure continued AODA compliance and web development best practice.
Assist with the planning and distribution of multimedia assets for Niagara Parks’ website, advertising campaigns, social media channels, in-park media network, and third-party promotion of the brand.
Responsible for ensuring functionality and stability of Niagara Parks consumer website, working with IT and external vendors to troubleshoot issues related to e-commerce and hosting as required.
Responsible for updating content on the Niagara Parks in-park video network.
Plan, execute and report on paid digital marketing campaigns, including but not limited to pay-per-click strategies, third-party banner campaigns, social media and email marketing campaigns.
Monitor results, report on trends, research new opportunities, and test new strategies to continually improve upon the performance of the organization’s digital advertising portfolio.

Performs Other Related Duties

As assigned.

What You’ll Bring

Education:

Completion of a post-secondary diploma/degree in digital marketing, communications, web design, a related program, or equivalent industry experience.
Minimum of one (1) year of experience working in a similar role.
Experienced in content management systems (e.g., WordPress), Meta and Google Platforms and front-end web design (HTML and CSS).
Basic proficiency with Adobe Creative Suite (primarily photoshop) along with Canva and email marketing platforms.

Experience

Experience in creating, implementing and evaluating multi-channel digital marketing campaigns.
Well-versed in search engine optimization concepts, including the planning, analysis and execution of SEO audits and improvement plans.
Experience with front-end web design, including working with HTML and CSS to build responsive website content that follows design mock-ups and compositions.
Experienced working in a fast-paced, creative environment with the ability to collaborate on multiple projects at once as part of a cross-functional team.
Familiar with the digital communication requirements under the Accessibility for Disabled Ontarians Act (AODA).
Demonstrated maturity and integrity in dealing with guests and clients, including confidential or sensitive information.
Knowledge of PHP and JavaScript would be considered an asset.

Why You’ll Love Working Here

We offer a comprehensive total rewards package to support your health, wellbeing, and financial security including:

Employer‑matched Defined Benefit Pension Plan
Extended health, dental, and vision coverage
Life and disability insurance
Vacation entitlements and paid time off
Employee Family Assistance Program (EFAP)
Professional development and growth opportunities
Discounts at Niagara Parks retail, culinary, and golf locations
Complimentary passes to Niagara Parks attractions to share with family and friends
Free entry at Niagara Parks attractions
Access to the Attractions Ontario Reciprocal Program
Exclusive Perkopolis discounts
Free transportation on the WEGO Green Line and Falls Incline Railway

Our Commitment to Accessibility & Inclusion

Since 1885, Niagara Parks has been dedicated to preserving and enhancing the natural and cultural beauty of the Niagara River corridor for future generations. We are proud to be an equal opportunity employer committed to diversity, inclusion, and accessibility.

We provide a transparent, inclusive and barrier free hiring process consistent with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act (AODA). If you require an accommodation to address specific needs related to Code protected grounds, please contact us.

For questions about the collection or use of your personal information, or to request an alternate application format, contact us at 905‑295‑4377 ext. 0 or employment@niagaraparks.com.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

The Niagara Parks Commission uses AI-assisted tools to help organize and screen resumes based on limited factors such as keywords and role related terms. AI results are only a preliminary aid. Final decisions are made by human reviewers to ensure fair and accurate hiring decisions.

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More about this job

Responsibilities

Manage and improve Niagara Parks’ consumer website, including creating landing and event pages, maintaining accessibility and functionality, and analyzing performance using web analytics and SEO tools. Plan, execute, and report on paid digital campaigns and coordinate multimedia content across the website, social media, advertising, email, and in-park media channels.

Requirements

A post-secondary diploma or degree in digital marketing, communications, web design, or a related field, or equivalent industry experience, and at least one year of experience in a similar role are required. Candidates should have experience with CMS platforms, Google and Meta tools, HTML and CSS, SEO, multi-channel campaigns, and accessibility requirements; PHP and JavaScript are assets.

Skills

Content Strategy
Content Management Systems
Social Media Management
Web Design
HTML
CSS
Search Engine Optimization
Search Engine Marketing
Digital Campaign Management
Web Analytics
Google Ads
Google Analytics
Meta Platforms
Adobe Photoshop
Email Marketing
Accessibility Compliance

Benefits

Employer-Matched Defined Benefit Pension Plan
Extended Health, Dental, and Vision Coverage
Life and Disability Insurance
Vacation Entitlements and Paid Time Off
Employee Family Assistance Program
Professional Development and Growth Opportunities
Employee Discounts
Free Attraction Entry
Attractions Ontario Reciprocal Program Access
Perkopolis Discounts
Free Transportation on the WEGO Green Line and Falls Incline Railway

Visa sponsorship

Not detected in the job text

Keywords

Digital Marketing
Content Strategy
Content Management System
WordPress
Social Media
Web Design
HTML
CSS
Responsive Web Design
SEO
SEO Audits
Search Engine Marketing
Google Ads
Google Analytics
Meta Analytics
Adobe Creative Suite
Adobe Photoshop
Canva
Email Marketing
Digital Advertising
Pay-Per-Click
Banner Campaigns
Web Analytics
AODA
Accessibility Compliance
E-Commerce
Website Hosting
PHP
JavaScript
Multimedia Content

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