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Added 1 day ago
PI
Senior Business Analyst - Investment/Asset Management
PICTON Investments
Toronto, ON
- Full-time
PICTON Investments is seeking a seasoned Senior Business Analyst to bridge business needs with technology solutions across our investment management platform. In this role, you will partner…
Added 1 day ago
T
Senior Analyst, Strategy & Competitive Intelligence
TD
Toronto, ON
- Full-time
Build the business case for what comes next in self-directed investing. As a Senior Analyst on TD Direct Investing’s Strategy and Competitive Intelligence team, you will build financial…
Added 2 days ago
UF
Prospect Research Analyst
UHN Foundation
Toronto, ON
- Full-time
UHN Foundation is seeking a curious, analytical and highly motivated Prospect Research Analyst to join the Prospect Research & Strategy team.
Added 2 days ago
RB
Senior Operations Analyst
Royal Bank of Canada
Toronto, ON
- Full-time
The Senior Operations Analyst plays a significant role in the production and verification of financial data to produce financial statements within prescribed deadlines. The incumbent…
Added 2 days ago
RB
Senior Operations Analyst
Royal Bank of Canada
Toronto, ON
- Full-time
The Senior Operations Analyst plays a significant role in the production and verification of financial data to produce financial statements within prescribed deadlines. The incumbent…
Added 2 days ago
R
Senior Operations Analyst
RBC
Toronto, ON
- Full-time
The Senior Operations Analyst plays a significant role in the production and verification of financial data to produce financial statements within prescribed deadlines. The incumbent…
Added 2 days ago
R
Senior Operations Analyst
RBC
Toronto, ON
- Full-time
The Senior Operations Analyst plays a significant role in the production and verification of financial data to produce financial statements within prescribed deadlines. The incumbent…
Added 4 days ago
SG
Ratings Analytical Intern
S&P Global
Toronto, ON
- Full-time
At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so…
Added 4 days ago
SG
Ratings Analytical Intern
S&P Global
Toronto, ON
- Full-time
At S&P Global Ratings, our analyst-driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so…
Added 5 days ago
SG
Director – Esoteric ABS, Denver, CO or Toronto
S&P Global
Toronto, ON
- Full-time
…issuance conditions, and evolving credit dynamics. This is a senior leadership role at the heart of the practice, where analytical authority, team development, and stakeholder influence…
Added 5 days ago
FC
Sr. Financial Analyst
FinDev Canada
Remote, Canada
- Full-time
- Remote
Impactful Work: We are driven by our mandate to promote sustainable and inclusive growth in emerging markets and developing economies. Every role contributes to creating positive, lasting…
Added 5 days ago
FC
Sr. Financial Analyst
FinDev Canada
Remote, Canada
- Full-time
- Remote
Impactful Work: We are driven by our mandate to promote sustainable and inclusive growth in emerging markets and developing economies. Every role contributes to creating positive, lasting…
Added 5 days ago
GT
Financial Analyst - Corporate Finance Reporting & Analysis
Global Technical Talent, an Inc. 5000 Company
Toronto, ON
- $55 to $60 CAD / hour
- Contract
This client is a large, full-service multinational financial institution operating across banking, wealth management, and capital markets, serving millions of clients in its home market as…
Added 5 days ago
FC
Sr. Financial Analyst
FinDev Canada
Montreal, QC
- $96,557 to $128,743 CAD / year
- Full-time
Impactful Work: We are driven by our mandate to promote sustainable and inclusive growth in emerging markets and developing economies. Every role contributes to creating positive, lasting…
Added 5 days ago
FC
Sr. Financial Analyst
FinDev Canada
Ottawa, ON
- $96,557 to $128,743 CAD / year
- Full-time
Impactful Work: We are driven by our mandate to promote sustainable and inclusive growth in emerging markets and developing economies. Every role contributes to creating positive, lasting…
Added 5 days ago
FC
Sr. Financial Analyst
FinDev Canada
Toronto, ON
- $96,557 to $128,743 CAD / year
- Full-time
Impactful Work: We are driven by our mandate to promote sustainable and inclusive growth in emerging markets and developing economies. Every role contributes to creating positive, lasting…
Added 5 days ago
R
Senior Financial Reporting Analyst
RBC
Toronto, ON
- Full-time
…workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel…
Added 8 days ago
T
Senior Analyst, Business Intelligence & Insights
TD
Toronto, ON
- Full-time
The Senior Analyst is responsible for working with the Advice Stakeholders to develop, prioritize and champion data information requirements based on business priorities and strategies. The…
Added 8 days ago
RB
Senior Analyst
Royal Bank of Canada
Toronto, ON
- Full-time
In this role, you will be responsible for acting in a senior capacity within the entire Event Creation team. You will be reviewing corporate action notices from multiple vendors, setting up…
Added 8 days ago
Senior Manager, Data & Analytics
Nicola Wealth
Toronto, ON · Vancouver, BC · Calgary, AB
Reporting to the Vice President, Marketing & Communications, the Senior Manager, Data & Analytics owns Nicola Wealth’s marketing measurement and insights engine, turning data, analytics and…
Added 8 days ago
GT
Senior Business Analyst
Global Technical Talent, an Inc. 5000 Company
Toronto, ON
- $70 to $85 CAD / hour
- Contract
The role is responsible for providing advice and consultation for business application developments to ensure growth. The role provides technical leadership, interpreting complex…
Added 8 days ago
R
Senior Analyst
RBC
Toronto, ON
- Full-time
In this role, you will be responsible for acting in a senior capacity within the entire Event Creation team. You will be reviewing corporate action notices from multiple vendors, setting up…
Added 9 days ago
NC
Senior Analyst/Associate Due Diligence Specialist, Private Credit, Investor Relations (Contract)
Northleaf Capital Partners
Toronto, ON
- Contract
…institutional investors and family offices. As part of its ambitious growth strategy, Northleaf is also developing specific private markets products and investment solutions for insurance…
Added 9 days ago
NC
Senior Analyst/Associate Due Diligence Specialist, Private Credit, Investor Relations (Contract)
Northleaf Capital Partners
Toronto, ON
- Contract
…institutional investors and family offices. As part of its ambitious growth strategy, Northleaf is also developing specific private markets products and investment solutions for insurance…
Added 11 days ago
W
Data Scientist
Wiraa
Canada
- Full-time
…homes. We believe homeownership is fundamental to building wealth, stability, and community, and we are committed to making this process more accessible and efficient for everyone. Through…

Nicola Wealth

Senior Manager, Data & Analytics

Toronto, ON, Canada
Vancouver, BC, Canada
Calgary, AB, Canada

Apply About employer

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Job details

Experience: A minimum of 6 years of experience in marketing analytics, insights, business intelligence or a related field, including experience mentoring or managing analysts.
Posting language: English
Posted: Oct 16, 2026

Original job description

About Nicola Wealth:

We have a lot to be proud of at Nicola Wealth. Our sophisticated financial planning, our diversified private investment funds and their exceptional performance, our 98% client retention rate and our award-winning culture, combine to position us as a national leader in wealth management. Recognized as a Best Managed Company and one of Canada’s Top Employers, we are dedicated to upholding our firm’s values through this phase of significant growth.

By bringing together smart, dedicated and supportive colleagues from diverse backgrounds, we deliver extraordinary client service in a values-driven work environment. The collaboration, creativity and entrepreneurial spirit we were founded on provides the opportunity for you to make a real impact and build a rewarding career. We are passionate about our business, our culture and investing deeply in your growth and development to build for the future. If you have this same drive, then let’s talk!

Purpose of the Role:

Reporting to the Vice President, Marketing & Communications, the Senior Manager, Data & Analytics owns Nicola Wealth’s marketing measurement and insights engine, turning data, analytics and research into the evidence that guides where and how the marketing team invests. A hands-on player-coach, the role spans marketing analytics, ROI and attribution, reporting requirements, and primary research, while managing and developing a Data Analyst. It informs the entire marketing team and executive leadership on growth opportunities, results and business outcomes, and builds the measurement frameworks and reporting cadences that make marketing performance transparent, accountable and repeatable. The role partners with EDA on requirements, validation and insight activation within the enterprise strategy and governed reporting framework; EDA owns enterprise governance, platforms, integrations and reporting solutions. Given the considered, relationship-driven nature of wealth management, the role places particular emphasis on connecting marketing activity to long-term client value and demonstrating a clear return on marketing investment.

Core Responsibilities:

Marketing Measurement & ROI Accountability - Own the frameworks that connect marketing spend and activity to pipeline, revenue and return on investment; build multi-touch attribution and, where warranted, marketing-mix and incrementality models so the marketing team and leadership can invest with confidence.

Reporting, Dashboards & Automation - Own marketing reporting requirements and weekly, monthly and quarterly reporting cadences; partner with EDA on requirements and validation for automated dashboards and reporting solutions that give the marketing team and executives a clear, timely and trusted view of performance within the enterprise strategy and governed reporting framework.

Analytics & Performance Insight - Analyze campaign, channel and funnel performance across paid, organic, email and content; diagnose what is and isn’t working and turn it into clear recommendations that improve results and optimize spend.

Customer Segmentation & Targeting - Develop and maintain customer and audience segmentation to sharpen targeting, define the funnel approach and guide where marketing focuses its effort and investment.

Research & Market Insight - Lead primary and secondary research - customer, competitive and sponsorship-landscape analysis and voice-of-client insight - to inform marketing strategy, positioning and future planning.

Data, Tools & Governance - Define marketing measurement and first-party data requirements; partner with EDA to validate data quality, consistent tracking and trustworthy reporting across analytics platforms, BI tools and the CRM. EDA owns enterprise governance, platforms, integrations and reporting solutions; the role applies enterprise data standards and escalates marketing data quality issues within the governed reporting framework.

Insight Activation & Enablement - Translate complex analysis into plain-language, decision-ready insight for marketing and executive audiences; socialize findings and coach non-technical marketers to use data in day-to-day decisions.

Team Leadership (Player-Coach) - Manage, coach and develop a Data Analyst while remaining hands-on in the analysis; set marketing insight priorities and ways of working, apply enterprise data standards, and grow the Insights capability over time.

Cross-Functional Partnership - Partner across the entire marketing team, Sales and Business Development, Finance and executive leadership to align on metrics, standards and goals across the full funnel, from awareness to acquisition and retention.

Other relevant and related responsibilities, as assigned and as the needs of the organization change.

.Required Skills & Qualifications:

A minimum of 6 years of experience in marketing analytics, insights, business intelligence or a related field, including experience mentoring or managing analysts.
Completion of a bachelor’s degree in Statistics, Mathematics, Economics, Business, Marketing, Analytics or a related field required; a Master’s degree or MBA is an asset.
Hands-on expertise in marketing measurement, multi-touch attribution and reporting/BI tools (e.g., Power BI, Tableau or Looker), with the ability to connect marketing activity to pipeline and revenue.
Strong command of web and marketing analytics platforms (e.g., Google Analytics 4) and SQL for querying large datasets; experience with data warehouses and CRM/marketing data is an asset.
Experience designing and conducting research - customer and market segmentation, competitive analysis and voice-of-client - and translating it into actionable insight.
Excellent data storytelling and communication skills, with a proven ability to turn complex analysis into clear, decision-ready recommendations for marketing and executive audiences.
Experience in financial services, wealth management or another considered, regulated, high-trust environment is a strong asset.
Experience defining marketing reporting and automation requirements, validating reporting solutions and data quality, and partnering with enterprise data teams within established governance frameworks; statistical analysis skills (e.g., Python or R) are an asset.
Must be legally eligible to work in Canada for any employer

Compensation & Benefits Package:

This position comes with a base salary range of $115,000 - $140,000 plus a competitive performance bonus, RRSP contribution and participation in our profit-sharing program. Base salary will be commensurate with experience, skills, and qualifications.

At Nicola Wealth, our people grow our business, delight our clients, and live our values every day. Our comprehensive compensation and benefits package reflects our appreciation for this commitment. Whether it’s participating in our profit sharing and benefit programs on day one, or the opportunity to participate in our share ownership program, our people are able to go beyond a conventional salary and bonus structure. To learn more about our complete package, visit: www.nicolawealth.com/total-rewards.

This role is a current vacancy within Nicola Wealth.

Please include both a cover letter and resume in support of your application. We are an inclusive, equal opportunity employer. For more information about this and other roles: www.nicolawealth.com/careers.

It is our priority to remove barriers to provide equal access to employment. Should you require reasonable accommodation during the recruitment process please contact us at accessibility@nicolawealth.com and we will work with you to meet your needs. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Nicola Wealth policies.

Thank you for your interest in a career with Nicola Wealth!

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More about this job

Responsibilities

Own marketing measurement, attribution, reporting, and research to connect marketing activity and investment with pipeline, revenue, and long-term client value. Lead and develop a Data Analyst, translate analysis into actionable recommendations, and partner with marketing, enterprise data, sales, finance, and executive teams.

Requirements

Requires at least six years of relevant experience, including mentoring or managing analysts, and a bachelor’s degree in a related field; a master’s degree or MBA is an asset. Candidates need hands-on expertise in marketing measurement, attribution, BI and analytics tools, SQL, research, and communicating insights, while financial-services experience and Python or R are assets.

Skills

Marketing Analytics
Marketing Measurement
Multi-Touch Attribution
Return on Investment Analysis
Business Intelligence
Power BI
Tableau
Looker
Google Analytics 4
SQL
Customer Segmentation
Market Research
Data Storytelling
Data Quality Validation
Team Leadership
Python or R

Benefits

Performance Bonus
RRSP Contributions
Profit-Sharing Program
Share Ownership Program
Benefits Program

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
Marketing Measurement
Multi-Touch Attribution
Marketing Mix Modeling
Incrementality Modeling
Return on Investment
Pipeline Analysis
Revenue Analysis
Power BI
Tableau
Looker
Google Analytics 4
SQL
Data Warehouses
Customer Segmentation
Audience Targeting
Primary Research
Secondary Research
Competitive Analysis
Voice of Client
Data Quality
Data Governance
Reporting Automation
Python
R
Financial Services
Wealth Management
Business Intelligence

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