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Added 1 hour ago
Head of Communications and Engagement
Leukaemia Foundation
Swift Current, SK
Full-time
Reporting to the General Manager Corporate Affairs, the Head of Communications & Engagement provides strategic leadership across communications, brand, media, content and community…
Added 1 hour ago
Executive Operations Coordinator
Fundmetric
Halifax, NS
Full-time
This is the coordination hub of the company. Right now that work is spread across the CEO, the VP of Strategy and Operations and two account managers who should be spending their time with…
Added 2 hours ago
Associate Director, Media Planning
Klick
Toronto, ON
Full-time
…performance reporting, and cross-functional collaboration with Strategy, Creative, Content, and Client…
Added 2 hours ago
Senior Business Analyst – Digital Product & User Experience
Hire Rightt - Executive Search & HR Advisory
Toronto, ON
Contract
…management, user-centered design, research, accessibility, content strategy, and stakeholder-management capabilities. You will help define product vision, translate business and user needs…
Added 4 hours ago
Job Board
MainMicro
Montreal, QC · Greater Montreal Metropolitan Area
Full-time
We are looking for a driven Sales Enablement Manager to lead the design and execution of onboarding, training, and development programs that sharpen our sales team into a high-performance…
Added 5 hours ago
ESG-Intern
Husky Technologies
Bolton, ON
Part-time
…talent to develop with us as we pursue our ambitious growth…
Added 5 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
The Project Manager, Sales Enablement and Executive Customer Communications will own and lead the development of executive-facing sales enablement content and systems that support…
Added 5 hours ago
Senior Manager, Organic Growth
Mistplay
Toronto, ON
$120,000 to $165,000 CAD / year
Full-time
Lead social media strategy, team, and agency management. Own Mistplay's organic social strategy across priority platforms end to end; directly manage the internal social media team and…
Added 6 hours ago
General Manager- Administration and Marketing
KAIRALI REALTY INC
Edmonton, AB
Full-time
You will be required to create and promote the content and develop the strategy and tactics behind the content, in line with managements expectations and goals. You will help build the…
Added 7 hours ago
Demand Generation Manager
Loopio Inc.
Remote, Canada
$100,000 to $130,000 CAD / year
Full-time · Remote
Loopio is looking for a Demand Generation Manager to own campaign strategy across two connected motions: precision-targeted account-based programs for our most strategic accounts, and…
Added 7 hours ago
Gestionnaire de projet – Sécurité TI
CGI
Montreal, QC
Full-time
CGI Montréal is looking for an experienced and detail-oriented Project Manager to lead multidisciplinary teams, oversee security projects, and ensure that deliverables are completed on…
Added 8 hours ago
Senior Content & Audience Growth Lead
ID Quotient
Toronto, ON
Contract
We’re looking for a Senior Content & Audience Growth Lead
Added 8 hours ago
Salesforce Technical Architect - Financial Services Cloud, Marketing Cloud & Data360 - Manager
EY
Toronto, ON · Montreal, QC
…haven't migrated): journeys, AMPscript/SSJS, Journey Decisioning, Content Builder, and API-based…
Added 9 hours ago
Director of Sales & Marketing
Feisty Media
Canada
Full-time
Feisty Media covers women's sports and women’s health through a variety of content platforms, and provides health education for empowered, savvy, active women. Feisty builds audiences and…
Added 10 hours ago
Senior Manager, Video Production
St. Joseph Communications
Toronto, ON
$80,000 to $90,000 CAD / year
…in the creation, publication and production of best-in-class content through its comprehensive content and creative studios, advanced advertising technology and state-of-the-art print…
Added 10 hours ago
Training Specialist, BC Health Workday
Provincial Health Services Authority
BC · British Columbia, Canada
Full-time
Reporting to the Manager, Communications and Training, the Training Specialist is responsible for assessing training needs, identifying skill gaps and developing curriculum that align with…
Added 10 hours ago
Sales - National Manager, Sales
Everllence
BC · West Vancouver, BC
Full-time
The National Sales Manager is responsible for driving sales growth and business development for new Everllence equipment within the Turbomachinery market across an assigned territory and/or…
Added 10 hours ago
Social Media Coordinator
Water Treatment Equipment Co
Brantford, ON
Full-time
Want to get paid to travel Canada and create content for an iconic brand? Culligan is looking for a traveling Content Creator.
Added 11 hours ago
EPC Account Manager
Yokogawa
AB · YCA_Alberta, Canada
Full-time
…quotas. This includes collaborating and coordinating pursuit strategy with peer teams within Yokogawa to drive integrated pursuit strategies that maximize Yokogawa content. This will be…
Added 11 hours ago
Social Media & Marketing Coordinator
Klick
Toronto, ON
Full-time
…marketing programs across Klick-owned channels. The role brings content from research and ideation through copywriting, scheduling, publishing, and performance reporting, while also…
Added 11 hours ago
Creative Strategist
DOE Media
Canada
Full-time
Lead creative strategy for performance-driven content across platforms such as Meta and TikTok
Added 11 hours ago
Territory Sales Manager – Outside Sales & New Business Development
Greif
Montreal, QC · Greater Montreal Metropolitan Area
Full-time
As a Territory Sales Manager, you will own the business development strategy for your territory and be accountable for generating new revenue through the acquisition of new customers. You…
Added 11 hours ago
ESG-Intern
Husky Technologies
Bolton, ON
Part-time
…talent to develop with us as we pursue our ambitious growth…
Added 11 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
The Project Manager, Sales Enablement and Executive Customer Communications will own and lead the development of executive-facing sales enablement content and systems that support…
Added 12 hours ago
Information Technology (IT) Manager
Thornhill Medical
Toronto, ON · North York, ON
Full-time
The Information Technology (IT) Manager is responsible for leading and managing the organization's information technology infrastructure, systems, cybersecurity, web portal and support…

Nitro

Senior Manager, Web Strategy and Performance

Toronto, ON, Canada

Experience: 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Posting language: English
Posted: Sep 30, 2026

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Original job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you'll do

Web Conversion Strategy & Performance

Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
Develop and maintain a roadmap for conversion optimization and website performance improvements.
Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

Lead the company’s experimentation and testing strategy across web properties.
Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we're looking for

10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
Excellent stakeholder management and executive communication skills.
Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
155K - 175K CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

#LI_NS1

By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.

#LI_NS1 #Hybrid

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More about this job

Responsibilities

The Senior Manager will own the global web strategy, focusing on driving conversion, pipeline, and revenue growth through data-driven experimentation and funnel optimization. They will collaborate across cross-functional teams to deliver cohesive digital experiences and manage web performance reporting for executive stakeholders.

Requirements

Candidates must have 10+ years of experience in web strategy, digital performance, or growth marketing within a SaaS or B2B technology environment. A deep understanding of CRO, web analytics, SEO, and digital experimentation is required, along with excellent stakeholder management skills.

Skills

Web strategy
Conversion rate optimization
Digital performance
SaaS
Web analytics
SEO
Growth marketing
Funnel optimization
Data analysis
Stakeholder management
Product-led growth
A/B testing
Multivariate testing
Digital experimentation
UX principles

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plan
Pension/401k matching
Wellness perks

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Web Strategy
Conversion Rate Optimization
CRO
Digital Performance
SEO
GA4
HubSpot
Looker
Tableau
Optimizely
VWO
Hotjar
Product-Led Growth
PLG
B2B
Funnel Optimization
A/B Testing
Multivariate Testing
Digital Experience
Growth Marketing
CMS
Data Analytics
Revenue Growth
Customer Insights

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