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Added 10 mins ago
Senior Quantity Surveyor - Ontario Line Project
Hitachi
Toronto, ON · (STS) Toronto - Ontario Line Project
Full-time
· Ensure the monthly statement issuing, with the Construction Manager, according to the project planning
Added 10 mins ago
Personal Support Manager
CarePartners
Sudbury, ON · Elliot Lake, ON
Full-time
We are currently looking for someone to join our dynamic Leadership Team in the role of Personal Support Manager. The primary role of the Personal Support Manager is to provide effective…
Added 10 mins ago
Space & Defense Systems (SDS) Manager – Business Execution & Engineering Operations
ABB
L'Ancienne-Lorette, QC
Full-time
As the Space & Defense Systems (SDS) Manager – Business Execution & Engineering Operations, you will lead the successful execution of ABB's Space & Defense Systems business, ensuring the…
Added 10 mins ago
Retail Shift Leader
Canna Cabana
Ottawa, ON · Stittsville, ON
$19 to $21 CAD / hour
Part-time
Oversee the responsibilities of the Store Manager in the absence of SM or ASM
Added 10 mins ago
Retail Shift Leader
Canna Cabana
Cornwall, ON · Ninth St, Cornwall, ON
$19 to $21 CAD / hour
Part-time
Oversee the responsibilities of the Store Manager in the absence of SM or ASM
Added 10 mins ago
Deals - Tax Real Estate | Senior Manager
Pwc UK
London, ON
Full-time
We are looking for an individual to join our Real Assets & Credit tax team as a Senior Manager in the Real Estate team.
Added 10 mins ago
Assistant Chef Manager
Farm Boy Inc.
Barrie, ON
From $21.5 CAD / hour
Full-time
You’ll partner with the Department Manager to help lead the delivery of exceptional food and service experiences that reflect Farm Boy’s commitment to the best fresh shopping experience.…
Added 10 mins ago
Manager, IT Quality Assurance
BRP
Montreal, QC
We are seeking a Manager, IT Quality Assurance. Reporting to the Senior Manager, IT Quality and Business Process Integration, you will be responsible for the strategy, planning, and…
Added 10 mins ago
CRM Product Owner, Agentforce & Consent Management
BRP
Montreal, QC
We are looking for a CRM Product Owner who will report to the Acquisition CRM Manager to strengthen the customer experience through strong customer relationship management. You will be…
Added 10 mins ago
Director of Rooms Division (Full-Time)
AccorHotel
Ottawa, ON
Full-time
Ensure seamless coordination across departments to optimize operational efficiency and service delivery.
Added 23 mins ago
Staff UX Designer
BeyondTrust
Canada
Full-time
Support the Manager of UX Product Design in shaping the overall UX design vision, strategy, and roadmap for product experiences, considering user needs and business goals.
Added 23 mins ago
Manager, Promotions, Experience, & Fundraising Events
Toronto Blue Jays
Toronto, ON
Full-time
The Toronto Blue Jays are looking for a Manager, Promotions, Experience & Fundraising Events.
Added 23 mins ago
Gender Specialist, SAY-SRHR Project
World Renew
Burlington, ON
$37.64 to $42.35 CAD / hour
Part-time
…budget allocations, for review and approval by the Project Manager and designated project…
Added 23 mins ago
Assistant Chef Manager
Farm Boy Inc.
Barrie, ON
$21.5 CAD / hour
Full-time
You’ll partner with the Department Manager to help lead the delivery of exceptional food and service experiences that reflect Farm Boy’s commitment to the best fresh shopping experience.…
Added 23 mins ago
District Sales Manager
Hino Motors Canada Ltd.
Mississauga, ON
Full-time
…Hino dealers across the assigned territory. The District Sales Manager is responsible for supporting dealer sales performance, customer engagement, business planning activities, and…
Added 23 mins ago
Gestionnaire SSE – Projets d’infrastructures électriques/ HSE Manager – Power Infrastructure Projects
Hitachi Energy
Montreal, QC
Full-time
Hitachi Energy is seeking an HSE Manager – Power Infrastructure Projects to support the safe execution of Grid
Added 23 mins ago
Nurse Case Manager
Canadian Mental Health Association (CMHA) - Toronto
Toronto, ON · North York, ON
$63,879 to $69,994 CAD / year
Full-time
Nurse Case Manager (RN) – Primary Care ( Full Time – Permanent )
Added 23 mins ago
Courier Utility 012
Purolator Inc.
Toronto, ON · Etobicoke, ON
Full-time
The Utility Courier picks up and delivers customer packages to meet daily pick-up and delivery schedules and resolves problems as they arise. Job covers other absent couriers that may be on…
Added 23 mins ago
Senior Project Manager – Mechanical (Plumbing & Pipe fitting)
Fuze HR Solutions
Rocky View No 44, AB · Rocky View County, AB
Full-time
A well-established and growing organization in the mechanical construction industry is seeking a Senior Project Manager to lead complex projects in plumbing, and piping systems.
Added 23 mins ago
Health Care Aide - Emergency Department
Alberta Health Services
Calgary, AB · Greater Calgary Metropolitan Area
Temporary
…open at full capacity in early 2026. Reporting to the Unit Manager, the Health Care Aide (HCA) works collaboratively with a multidisciplinary team to provide care to patients of varying…
Added 23 mins ago
Pharmacovigilance Manager
Rossi Recruitment
Mississauga, ON
$100,000 to $110,000 CAD / year
Full-time
We are partnering with an established pharmaceutical company in the Greater Toronto Area to appoint a Pharmacovigilance Manager. This is a senior, hands-on leadership role reporting…
Added 25 mins ago
Senior Program Manager
Jack Morton Worldwide
Oakville, ON
A Jack Morton Worldwide Senior Program Manager leads the day-to-day execution of client experiential marketing programs, including tradeshows, mobile marketing, and branded environments.…
Added 25 mins ago
Marketing Coordinator
Urbandale Corporation
Ottawa, ON
…Sales, Marketing & Product Development, Assistant Marketing Manager, sales teams, internal departments, agencies and suppliers, the Marketing Coordinator helps keep marketing projects on…
Added 25 mins ago
Meat & Seafood - Manager Meat
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Lower Sackville, NS
What began as a meat delivery business in Stellarton, Nova Scotia has grown to over 128,000 teammates at corporate-owned and franchised store locations. Sobeys Capital Incorporated and its…
Added 25 mins ago
Manager, Design & Store Planning
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Mississauga, ON
The Manager, Design and Store Planning plays a critical role in shaping the customer experience across our retail network. You’ll lead the design and development of new, expanded, and…

Nitro

Senior Manager, Web Strategy and Performance

Toronto, ON, Canada

Experience: 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Posting language: English
Posted: Sep 30, 2026

Apply About employer

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Original job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you'll do

Web Conversion Strategy & Performance

Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
Develop and maintain a roadmap for conversion optimization and website performance improvements.
Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

Lead the company’s experimentation and testing strategy across web properties.
Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we're looking for

10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
Excellent stakeholder management and executive communication skills.
Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
155K - 175K CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

#LI_NS1

By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.

#LI_NS1 #Hybrid

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More about this job

Responsibilities

The Senior Manager will own the global web strategy, focusing on driving conversion, pipeline, and revenue growth through data-driven experimentation and funnel optimization. They will collaborate across cross-functional teams to deliver cohesive digital experiences and manage web performance reporting for executive stakeholders.

Requirements

Candidates must have 10+ years of experience in web strategy, digital performance, or growth marketing within a SaaS or B2B technology environment. A deep understanding of CRO, web analytics, SEO, and digital experimentation is required, along with excellent stakeholder management skills.

Skills

Web strategy
Conversion rate optimization
Digital performance
SaaS
Web analytics
SEO
Growth marketing
Funnel optimization
Data analysis
Stakeholder management
Product-led growth
A/B testing
Multivariate testing
Digital experimentation
UX principles

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plan
Pension/401k matching
Wellness perks

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Web Strategy
Conversion Rate Optimization
CRO
Digital Performance
SEO
GA4
HubSpot
Looker
Tableau
Optimizely
VWO
Hotjar
Product-Led Growth
PLG
B2B
Funnel Optimization
A/B Testing
Multivariate Testing
Digital Experience
Growth Marketing
CMS
Data Analytics
Revenue Growth
Customer Insights

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