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Added 2 hours ago
SM
Senior Manager, Global Supply Planning
Spin Master
Toronto, ON
- Full-time
…contracts, and act as the central operational link between Sales, Demand Planning, Finance, and regional operations…
Added 8 hours ago
Technical Inside Sales Specialist
Nanometrics Inc
Ottawa, ON
Partner with Sales and Operations on larger enterprise accounts, handle the initial groundwork, and coordinate smooth hand-offs for on-site visits.
Added 9 hours ago
Account Manager
Ask-AI
Toronto, ON
We're looking for an Account Manager to own expansion across our existing customer base. You'll consult directly with executives at our enterprise accounts, learn how their business runs,…
Added 9 hours ago
MA
Account Manager
Mosaic AI
Toronto, ON
- Other
We're looking for an Account Manager to own expansion across our existing customer base. You'll consult directly with executives at our enterprise accounts, learn how their business runs,…
Added 12 hours ago
HC
Account Manager, New Business
Hamilton Community Enterprises (HCE)
Hamilton, ON
- Full-time
HCE Telecom is looking for a self-directed B2B sales professional who knows how to create opportunities, build relationships, and win business. You bring a repeatable approach to…
Added 14 hours ago
CC
Retail Shift Leader
Canna Cabana
Edmonton, AB
- Part-time
Oversee the responsibilities of the Store Manager in the absence of SM or ASM
Added 18 hours ago
CC
Retail Shift Leader
Canna Cabana
Toronto, ON · Keele, North York, ON
- $19 to $21 CAD / hour
- Part-time
Oversee the responsibilities of the Store Manager in the absence of SM or ASM
Added 18 hours ago
CC
Delivery Driver/Shift Leader
Canna Cabana
Okotoks, AB
- Full-time
Oversee the responsibilities of the Store Manager in the absence of SM or ASM
Added 18 hours ago
KM
Employee Services & Relations Specialist/Spécialiste, Services et relations aux employés (GTA)
Konica Minolta Business Solutions, U.S.A., Inc.
Mississauga, ON
- Full-time
…procedures, and service offerings to respond to employee and manager inquiries through multiple channels and provide guidance on HR-related…
Added 19 hours ago
GS
Customer Success Manager
Good Standing AI
Toronto, ON
- Full-time
We're looking for a Customer Success Manager to join our growing team and ensure our enterprise clients achieve maximum value from our compliance automation platform. You'll be the primary…
Added 19 hours ago
B
Business Development Manager
BMO
Vancouver, BC · WGA
- Full-time
Boldly Grow the Good in Business and Life - Become BMO's next Business Development Manager supporting BrokerEdge clients in making real financial progress. Situated in Vancouver BC, this…
Added 21 hours ago
A
Customer Success Manager
Amadeus
Ottawa, ON
- Full-time
As a Customer Success Manager (CSM), you will own the post-sales customer lifecycle for a portfolio of airline customers. You will be responsible for driving solution adoption, customer…
Added 23 hours ago
EH
Management Trainee
Enterprise Holdings
Calgary, AB
- Full-time
Whether you see yourself in sales, business development, customer service, retail management, or operations, as a manager in training, you can count on a career path with a clear beginning…
Added 23 hours ago
EH
Management Trainee
Enterprise Holdings
Red Deer, AB
- Full-time
Whether you see yourself in sales, business development, customer service, retail management, or operations, as a manager in training, you can count on a career path with a clear beginning…
Added 23 hours ago
B
Credit Funder
BMO
Montreal, QC · HO
- Full-time
…provides timely advice to the business banking relationship manager for action in compliance with internal controls and audit, regulatory, and Bank policies and…
Added 1 day ago
NC
Sales Manager (Player-Coach)
Northern Computer Inc
Kelowna, BC
- Full-time
We’re entering an exciting growth phase and looking for a Sales Manager to lead the charge - from the front.
Added 1 day ago
NC
Sales Manager (Player-Coach)
Northern Computer Inc
Edmonton, AB
- Full-time
We’re entering an exciting growth phase and looking for a Sales Manager to lead the charge - from the front.
Added 1 day ago
C
GL Accounting Manager
CBRE
Toronto, ON
- Full-time
The Accounting Manager is accountable for the accuracy and integrity of financial reporting across a portfolio of national accounts and enterprise platforms. This role owns the full…
Added 1 day ago
RB
Chief Investment Strategist (RBC PH&N IC)
Royal Bank of Canada
Toronto, ON
- Full-time
Work with key partners such as RBC Global Asset Management, Global Manager Research, and the WMC Alternatives team on the review of proprietary and sub-advised solutions.
Added 1 day ago
M
Gestionnaire de compte de réussite client / Customer Success Account Manager
Microsoft
Montreal, QC
- Full-time
Added 1 day ago
U
Revenue Marketing Program Manager / Gestionnaire des programmes de marketing des revenus
UKG
Remote, Canada
- Full-time
- Remote
As the Revenue Marketing Program Manager, Canada, you will lead the Canadian Revenue Marketing strategy and the programs that bring it to life. This is a hybrid strategy and program…
Added 1 day ago
U
Sr Customer Success Manager - Bilingual (French/English) / Gestionnaire principal de la réussite client - Bilingue (français/anglais)
UKG
Remote, Canada
- Full-time
- Remote
The Senior Customer Success Manager (CSM) is a strategic, customer-facing role responsible for driving value realization, adoption, retention, and growth across a portfolio of UKG…
Added 1 day ago
E
Management Trainee
Enterprise
Port Coquitlam, BC
- Full-time
Whether you see yourself in sales, business development, customer service, retail management, or operations, as a manager in training, you can count on a career path with a clear beginning…
Added 1 day ago
A
Retirement Consultant - Defined Contribution Plans
Aon
Toronto, ON
- Full-time
Aon is recruiting a Retirement Consultant - Defined Contribution Retirement Savings Plans to join our growing Small & Medium Enterprise (SME) team.
Added 1 day ago
A
Retirement Consultant - Defined Contribution Plans
Aon
Montreal, QC
- Full-time
Aon is recruiting a Retirement Consultant - Defined Contribution Retirement Savings Plans to join our growing Small & Medium Enterprise (SME) team.

Nitro

Senior Manager, Web Strategy and Performance

Toronto, ON, Canada

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Job details

Experience: 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Posting language: English
Posted: Sep 30, 2026

Original job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you'll do

Web Conversion Strategy & Performance

Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
Develop and maintain a roadmap for conversion optimization and website performance improvements.
Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

Lead the company’s experimentation and testing strategy across web properties.
Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we're looking for

10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
Excellent stakeholder management and executive communication skills.
Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
155K - 175K CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

#LI_NS1

By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.

#LI_NS1 #Hybrid

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More about this job

Responsibilities

The Senior Manager will own the global web strategy, focusing on driving conversion, pipeline, and revenue growth through data-driven experimentation and funnel optimization. They will collaborate across cross-functional teams to deliver cohesive digital experiences and manage web performance reporting for executive stakeholders.

Requirements

Candidates must have 10+ years of experience in web strategy, digital performance, or growth marketing within a SaaS or B2B technology environment. A deep understanding of CRO, web analytics, SEO, and digital experimentation is required, along with excellent stakeholder management skills.

Skills

Web strategy
Conversion rate optimization
Digital performance
SaaS
Web analytics
SEO
Growth marketing
Funnel optimization
Data analysis
Stakeholder management
Product-led growth
A/B testing
Multivariate testing
Digital experimentation
UX principles

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plan
Pension/401k matching
Wellness perks

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Web Strategy
Conversion Rate Optimization
CRO
Digital Performance
SEO
GA4
HubSpot
Looker
Tableau
Optimizely
VWO
Hotjar
Product-Led Growth
PLG
B2B
Funnel Optimization
A/B Testing
Multivariate Testing
Digital Experience
Growth Marketing
CMS
Data Analytics
Revenue Growth
Customer Insights

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