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Added 53 mins ago
J
Mi’kmaw Language Coordinator
Jobbe
NL · Newfoundland and Labrador, Canada
- Contract
Manager, Corporate Strategic Project Delivery
Added 53 mins ago
J
Assistant Manager III
Jobbe
Labrador City, NL
- Full-time
Demonstrated ability to manage multiple tasks, problem solve, and execute decisions and strategic initiatives
Added 53 mins ago
J
Manager, Corporate Strategic Project Delivery
Jobbe
St. John's, NL · Greater St. John's Metropolitan Area
- Full-time
…change control and delivery of technology-enabled corporate strategic projects. The position works closely with business stakeholders, IT teams, vendors and organizational leadership to…
Added 53 mins ago
J
2627-196 - Stewardship and Donor Relations Officer (CL3) - Central Office/IT Campus
Jobbe
Halifax, NS
- Full-time
Reporting to the Manager, Fund Development and Strategic Partnerships, you will form part of the Development team, helping grow and evolve the Foundation and Alumni Relations' stewardship…
Added 1 hour ago
W
Territory Manager-India
WIDIA
Belleville, ON
- Full-time
Incumbent has to deliver the Top line and bottom line and drive the strategic initiatives to develop business for future growth of sales in territory.
Added 4 hours ago
CC
Business Development Manager
Carlson Construction Ltd.
AB · Edmonton, AB
- Full-time
The role of the Business Development Manager is driving revenue growth, building strategic partnerships, and strengthening Carlson Construction’s market position. This individual will lead…
Added 5 hours ago
HB
Regional Manager, Canada West
HUGO BOSS Canada, Inc.
Vancouver, BC
- Other
The Regional Manager is charged with achieving success relating to the sales goals, loss control, P&L planning, and achievement of UPT goals in all of the Directly Operated Stores and Shops…
Added 5 hours ago
HB
Regional Manager, Canada West
HUGO BOSS Fashions, Inc.
Vancouver, BC
- Other
The Regional Manager – Canada West is charged with achieving success relating to the sales goals, loss control, P&L planning, and achievement of sales and customer centric KPI’s in all the…
Added 6 hours ago
B
Branch Manager in Training
BMO
Montreal, QC
- Full-time
…groups. Supports sales and customer service activities to meet strategic customer experience and profitability goals in compliance with legal and regulatory requirements and the Bank’s…
Added 7 hours ago
B
Relationship Manager
BMO
Saint-Hyacinthe, QC · Granby, QC
- Full-time
Develops client rapport and instils confidence to develop credibility and earn their trust as relationship manager.
Added 7 hours ago
B
Business Banking Relationship Management
BMO
Montreal, QC · Brossard, QC
- Full-time
Develops client rapport and instils confidence to develop credibility and earn their trust as relationship manager.
Added 7 hours ago
B
Business Banking Relationship Manager
BMO
Laval, QC
- Full-time
Develops client rapport and instils confidence to develop credibility and earn their trust as relationship manager.
Added 9 hours ago
DP
BD & Marketing Manager - Disputes
DLA Piper Canada LLP
Toronto, ON · Vancouver, BC
- $140,000 to $165,000 CAD / year
The BD & Marketing Manager plays an important role in supporting the business development and marketing priorities of the assigned practice group. This position reports to Global BD &…
Added 9 hours ago
FA
People Business Partner
Flair Airlines Ltd.
Toronto, ON · Edmonton, AB · Calgary, AB
- Full-time
…leaders and employees across the organization. Reporting to the Manager, Human Resources Operations, the People Business Partner (PBP) provides both strategic and day-to-day human resources…
Added 9 hours ago
OF
Director, Investigations
Ombudsman For Banking Services and Investments
Toronto, ON
- Full-time
…objectives including case volume management, specific projects and…
Added 9 hours ago
DC
Senior Manager, Client Service
DATA Communications Management Corp
Richmond Hill, ON
- $75,000 to $85,000 CAD / year
- Full-time
As a Senior Manager, Client Services, you will take ownership of key enterprise relationships and help shape how client service is delivered. You’ll be the single point of accountability…
Added 9 hours ago
BC
PR Manager
BENEFIT COSMETICS SERVICES
Toronto, ON
- $70,000 to $80,000 CAD / year
- Contract
We’re seeking a strategic and connected PR Manager to lead Benefit Canada’s PR, media and influencer strategy. In this role, you’ll develop and execute innovative, on-brand initiatives that…
Added 10 hours ago
KM
(sr) Branch Service Manager/Gestionnaire de succursale, Service (Maritimes)
Konica Minolta Business Solutions (Canada) Ltd.
Dartmouth, NS
- Full-time
A creative and strategic thinker; able to manage long- and short-term initiatives concurrently
Added 10 hours ago
FH
Senior Project Manager - Redevelopment & Major Projects
Fraser Health
Surrey, BC
- Full-time
Manages strategic space and facility planning initiatives including development of site master plans, regional planning studies, capital funding strategies and asset leveraging…
Added 10 hours ago
FH
Project Manager - Redevelopment & Major Projects
Fraser Health
Surrey, BC
- Full-time
As a Project Manager - Redevelopment & Major Projects you will advise on change strategies, approaches, and provide project and change services specific to the New Surrey Hospital & Cancer…
Added 10 hours ago
FH
Senior Data Engineer
Fraser Health
Surrey, BC
- Full-time
…partners within an assigned portfolio by keeping abreast of the initiatives and issues within the business areas assigned and leading the business area through developing business cases,…
Added 10 hours ago
K
Senior Manager, Transaction Services
KPMG
Vancouver, BC
- Full-time
We are looking for a Senior Manager to join our growing Transaction Services team in Vancouver.
Added 10 hours ago
K
Senior Manager, Tax
KPMG
Kamloops, BC
- Full-time
As a lead member, you will work closely with KPMG Partners on tax planning initiatives and requirements. Your organizational skills will enable you to direct the work of junior staff,…
Added 10 hours ago
PA
EXECUTIVE DIRECTOR
Professional Association of Canadian Theatres (PACT)
Morrisburg, ON
- Full-time
…theatre; will work with the Artistic Director to establish strategic and financial planning to support the theatre’s continued artistic and financial growth and development; will work with…
Added 11 hours ago
IC
Manager of Dental Services
IPAC Consulting - Infection Control
Woodstock, ON
- Full-time
We are seeking a dynamic and experienced Manager of Dental Services to lead this division, oversee consultants, and maintain the highest standards of quality and client satisfaction. This…

Nitro

Senior Manager, Web Strategy and Performance

Toronto, ON, Canada

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Job details

Experience: 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Posting language: English
Posted: Sep 30, 2026

Original job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you'll do

Web Conversion Strategy & Performance

Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
Develop and maintain a roadmap for conversion optimization and website performance improvements.
Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

Lead the company’s experimentation and testing strategy across web properties.
Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we're looking for

10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
Excellent stakeholder management and executive communication skills.
Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
155K - 175K CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

#LI_NS1

By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.

#LI_NS1 #Hybrid

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More about this job

Responsibilities

The Senior Manager will own the global web strategy, focusing on driving conversion, pipeline, and revenue growth through data-driven experimentation and funnel optimization. They will collaborate across cross-functional teams to deliver cohesive digital experiences and manage web performance reporting for executive stakeholders.

Requirements

Candidates must have 10+ years of experience in web strategy, digital performance, or growth marketing within a SaaS or B2B technology environment. A deep understanding of CRO, web analytics, SEO, and digital experimentation is required, along with excellent stakeholder management skills.

Skills

Web strategy
Conversion rate optimization
Digital performance
SaaS
Web analytics
SEO
Growth marketing
Funnel optimization
Data analysis
Stakeholder management
Product-led growth
A/B testing
Multivariate testing
Digital experimentation
UX principles

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plan
Pension/401k matching
Wellness perks

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Web Strategy
Conversion Rate Optimization
CRO
Digital Performance
SEO
GA4
HubSpot
Looker
Tableau
Optimizely
VWO
Hotjar
Product-Led Growth
PLG
B2B
Funnel Optimization
A/B Testing
Multivariate Testing
Digital Experience
Growth Marketing
CMS
Data Analytics
Revenue Growth
Customer Insights

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