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Added 4 mins ago
Product Development Engineering Manager
Engineering Search Firm Inc.
Mississauga, ON
$100,000 to $110,000 CAD / year
Full-time
…material handling equipment, is seeking a Product Development Engineering Manager to lead a multi-disciplinary engineering team. The team is responsible for the design, development,…
Added 2 hours ago
Manager, Quota and Capacity Planning
Salesforce Partner Canada
Toronto, ON
Full-time
3+ for Sn Analyst/ 5+ for manager years of work experience, ideally in Sales Operations, Sales Strategy, FP&A, or Finance, where business analysis and insights were in the DNA
Added 2 hours ago
Customer Service Representative / Customer Care Associate
Emplo Inc.
Orleans, ON
Full-time
…issues covering items or products ordered along with showroom sales and inquiries from walk-in…
Added 4 hours ago
Director of Construction
Smart4 Energy
Mississauga, ON
Full-time
We are recruiting a Director of Construction for a company specialising in the design, engineering and manufacturing of solar mounting systems for commercial and utility-scale projects…
Added 4 hours ago
Technical Solutions Development Manager, Compute, Google Cloud
Google
Waterloo, ON
Bachelor’s degree in Science, Technology, Engineering, Mathematics, or equivalent practical experience.
Added 5 hours ago
Project Manager – Building Automation Systems (BAS) & HVAC Controls Projects, Vancouver BC
Siemens
Vancouver, BC
Full-time
Communicate project information (eg equipment changes) to engineering operations and sales employees as needed to minimize cost and delay throughout the estimating bidding and operations…
Added 6 hours ago
Manager, Software Engineering
AltaML
Toronto, ON
Full-time
AltaML is looking for a Manager, Software Engineering to lead a delivery pod where technical excellence and team health go hand in hand. You'll own the architectural integrity of your pod's…
Added 6 hours ago
Product Manager, Specimen Management
BD
Mississauga, ON · CAN Mississauga - Derry Road West
$85,000 to $135,000 CAD / year
Full-time
3+ years sales, marketing or product manager experience within the healthcare industry, medical device preferred.
Added 7 hours ago
FY27 Intern - Design Automation & Quality Assurance Engineering Intern - Canada (16 months)
Qualcomm
Ottawa, ON
Full-time
Interns Group, Interns Group > Interim Engineering Intern - SW
Added 7 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
Title: Project Manager, Sales Enablement & Executive Customer Engagement
Added 8 hours ago
Director, Maintenance & Facilities
Groupe Dynamite
Mont-Royal, QC
Full-time
Lead, mentor, and manage the Maintenance and Facilities team, including a direct-report manager, Head Office technicians, and store maintenance technicians;
Added 8 hours ago
IT Senior Analyst, Cybersecurity
Saputo Inc.
Montreal, QC
Full-time
The selected candidate will report to the Senior Manager of Cybersecurity and will be part of a highly dynamic team where leaders and members are encouraged to exceed expectations.
Added 8 hours ago
Estimator II
Trane Technologies
Markham, ON
Full-time
…will be will be closely interacting with customers, account manager(s), other assigned project managers, technicians and suppliers to ensure timely completion of assigned estimates and…
Added 9 hours ago
IT Senior Analyst, Cybersecurity
Saputo Inc.
Mississauga, ON
Full-time
The selected candidate will report to the Senior Manager of Cybersecurity and will be part of a highly dynamic team where leaders and members are encouraged to exceed expectations.
Added 9 hours ago
Graduate Quotations Engineer
targetjobs UK
Bolton, ON
Full-time
Collaborate with the external sales engineering and project management teams.
Added 10 hours ago
Construction Manager
JD Development Group
Markham, ON
Full-time
The Construction Manager is JD's senior leader on site. They turn approved drawings, budgets and schedules into finished homes, delivered safely, on time, on budget and to the quality our…
Added 10 hours ago
Early Career Development Program
Eaton Corporation
Toronto, ON · Mississauga, ON · Burlington, ON · Milton, ON
Full-time
Manufacturing, Engineering, Operational excellence, Supply chain management, Quality control, Marketing, Sales and more – wherever your career aspirations may be, you can cultivate your…
Added 10 hours ago
Regional Sales Manager, Central
Eaton Corporation
Toronto, ON
Full-time
Eaton’s Electrical division is currently seeking a Regional Sales Manager, Central to join our CPDI (Critical Power Distribution Infrastructure) team. This hybrid position that is based out…
Added 10 hours ago
Senior Project Coordinator - Development & Construction
Craft Property Group
Burlington, ON
Full-time
This role is ideal for an experienced coordinator who is ready for more, more ownership, broader project exposure and the opportunity to grow toward a Project Manager role.
Added 10 hours ago
Senior Financial Analyst
Coca-Cola Canada Bottling Limited
Toronto, ON
Full-time
In this role, you will report to the Senior Manager of Supply Chain Finance and support the manufacturing pillar. The role involves close collaboration with the Continuous Improvement team,…
Added 11 hours ago
Sr. Sales Manager, Canada - Starlink Enterprise Sales
SpaceXAI
Canada
The Starlink Enterprise Sales team is hiring a results-driven Sr. Sales Manager to drive Starlink adoption across Canada. This role reports directly into the Enterprise Sales Director –…
Added 12 hours ago
Senior Software Engineer II, Full Stack - Growth (Hybrid)
Homebase
Toronto, ON
$175,000 to $205,000 USD / year
Full-time
…AI-powered, high-velocity systems that transform how our Growth, Sales, and Product teams operate. You’ll own greenfield development across GTM tooling, experimentation infrastructure, and…
Added 12 hours ago
Sales - National Manager, Sales
Everllence
BC · West Vancouver, BC
Full-time
The National Sales Manager is responsible for driving sales growth and business development for new Everllence equipment within the Turbomachinery market across an assigned territory and/or…
Added 12 hours ago
EPC Account Manager
Yokogawa
AB · YCA_Alberta, Canada
Full-time
The Account Manager will work closely with industry leadership, sales, solutions, product teams, and regional account teams to identify projects early in the development lifecycle and…
Added 13 hours ago
Plant Manager
Pacific International Executive Search
Crossfield, AB
Full-time
…resin through reactive chemistry processes. The next Plant Manager will build on that investment, strengthen the operation, and help shape the facility's next phase. You'll own Safety,…

Nitro

Senior Manager, Web Strategy and Performance

Toronto, ON, Canada

Experience: 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Posting language: English
Posted: Sep 30, 2026

Apply About employer

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Original job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you'll do

Web Conversion Strategy & Performance

Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
Develop and maintain a roadmap for conversion optimization and website performance improvements.
Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

Lead the company’s experimentation and testing strategy across web properties.
Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we're looking for

10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
Excellent stakeholder management and executive communication skills.
Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
155K - 175K CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

#LI_NS1

By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.

#LI_NS1 #Hybrid

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More about this job

Responsibilities

The Senior Manager will own the global web strategy, focusing on driving conversion, pipeline, and revenue growth through data-driven experimentation and funnel optimization. They will collaborate across cross-functional teams to deliver cohesive digital experiences and manage web performance reporting for executive stakeholders.

Requirements

Candidates must have 10+ years of experience in web strategy, digital performance, or growth marketing within a SaaS or B2B technology environment. A deep understanding of CRO, web analytics, SEO, and digital experimentation is required, along with excellent stakeholder management skills.

Skills

Web strategy
Conversion rate optimization
Digital performance
SaaS
Web analytics
SEO
Growth marketing
Funnel optimization
Data analysis
Stakeholder management
Product-led growth
A/B testing
Multivariate testing
Digital experimentation
UX principles

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plan
Pension/401k matching
Wellness perks

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Web Strategy
Conversion Rate Optimization
CRO
Digital Performance
SEO
GA4
HubSpot
Looker
Tableau
Optimizely
VWO
Hotjar
Product-Led Growth
PLG
B2B
Funnel Optimization
A/B Testing
Multivariate Testing
Digital Experience
Growth Marketing
CMS
Data Analytics
Revenue Growth
Customer Insights

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