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Added 31 mins ago
Director of Technology / Directeur ou directrice de la technologie
FENCECORE
Montreal, QC
Full-time
As Director of Technology, you'll lead our managers and technical staff across Managed Services, Security, Compliance, Private Hosting, Service Desk, and Project Delivery, serving a growing…
Added 47 mins ago
Software Development Manager, Rendering Foundations
Amazon
Vancouver, BC
…are looking for a Software Development Manager to build and lead a new team in Vancouver that owns agentic CX and experience orchestration interfaces. The team will extend the platform so…
Added 1 hour ago
Account Executive : Canada (Remote)
Ekwa Marketing Inc.
Remote, Canada
Full-time · Remote
…What differentiates us from other companies is not only our technical expertise but also our dedication to our client's success. Every campaign we design is evidence of our commitment to…
Added 1 hour ago
Pre-Sales Director Data and Analytics-AI/Directeur avant-vente Données & analytiques
KPI Digital Solutions
Montreal, QC
Other
…development processes and business proposal creation, including lead qualification, elaboration of our D&A offering, value proposition (business case, ROI, …), and final deal…
Added 1 hour ago
Territory Manager SW Ontario
Korzite Coatings Inc.
Guelph, ON
Full-time
If you’re an experienced sales professional who thrives in technical environments and wants autonomy, impact, and a respected brand behind you, this role is built for you.
Added 1 hour ago
Embedded Software Engineer
Actalent
Ottawa, ON
$50 to $70 CAD / hour
Contract
…modern embedded Linux platform for connected vehicles. You will lead the entire lifecycle of vehicle data, from Python-based configuration toolchains to a high-performance C++ daemon that…
Added 1 hour ago
Senior Software Engineer - Conversational AI (Python)
Glia
Remote, Canada
Full-time · Remote
Work on latency end to end: profile, measure, and optimize every stage of the real-time voice pipeline.
Added 1 hour ago
Development Lead - Application Development
Air Canada
Toronto, ON
Full-time
The Development Lead is a senior, hands-on technical leader who drives technical direction, sprint execution, and delivery outcomes within an Agile delivery pod. This role owns technical…
Added 3 hours ago
AI Solution Principal
HCLTech
ON · Ontario, Canada
Full-time
As the entry point into the Principal track, this role requires a balance of business development, technical credibility, and leadership, with accountability for growing a portfolio of…
Added 5 hours ago
Graphic Designer
Social It Official
NB · Chiasson Office, NB
Full-time
Collaborate with the marketing and product teams to align strategies and support lead generation efforts.
Added 7 hours ago
Embedded Software Engineer
Actalent
Ottawa, ON
Contract
…modern embedded Linux platform for connected vehicles. You will lead the entire lifecycle of vehicle data, from Python-based configuration toolchains to a high-performance C++ daemon that…
Added 12 hours ago
Principal Process Automation Engineer
Worley
Calgary, AB
Full-time
…manufacturers, system integrators and project management as well as technical disciplines including process, civil, structural, piping, mechanical, and…
Added 13 hours ago
Market Development Specialist - Engineering & Protection
ABB
Milton, ON
Full-time
At ABB, we help industries run leaner and cleaner - and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join…
Added 14 hours ago
General Supervisor, Scheduling (7-7 Technical Services)
Agnico Eagle Mines Limited
Kirkland Lake, ON
Full-time
…operations in Canada, Australia, Finland and Mexico and has a pipeline of high-quality exploration and development projects. Agnico Eagle is a partner of choice within the mining industry,…
Added 14 hours ago
Manager, Fire Protection, Central/West
AtkinsRéalis
Toronto, ON · Vancouver, BC
Full-time
AtkinsRéalis is seeking a Manager, Fire Protection to lead the growth and delivery of its Fire Protection and Life Safety practice in Central and Western Canada. This is a high-impact…
Added 14 hours ago
Senior Technical Support Engineer
Sentry
Remote, Canada
$125,000 to $150,000 USD / year
Full-time · Remote
…GitHub, Discord, and our internal systems, while acting as the Technical Lead for our Agentic Ops. You ensure that when a developer asks a complex question, our systems have the right…
Added 15 hours ago
Skilled Labourer (Trenching)
Grizzlytrek Group
Calgary, AB
$26 to $28 CAD / hour
Full-time
Reliable, on time and ready to take direction from the crew lead
Added 15 hours ago
Sales - National Manager, Sales
Everllence
BC · West Vancouver, BC
Full-time
Lead the development and execution of technical and commercial sales strategies for identified opportunities.
Added 15 hours ago
EPC Account Manager
Yokogawa
AB · YCA_Alberta, Canada
Full-time
· Conduct forecast and pipeline review meetings with account teams, ensure lead generation and pipeline growth will sustain revenue targets.
Added 16 hours ago
Studio Art Director
Devoted Studios
Remote, Canada
Remote
…projects at once, often working inside our clients’ IP. You will lead and grow our art leads and senior artists, and make our art pipeline faster, more consistent and easier to…
Added 16 hours ago
Data and AI Customer Solutions Architect
Softchoice
Toronto, ON
In this role, you’ll quarterback a high-performing team of account executives, solution architects, and technical experts, orchestrating seamless collaboration to deliver AI solutions…
Added 16 hours ago
Senior Chassis Diagnostic Engineer – Driveline & Trailering
General Motors
Markham, ON
Full-time
This role is intended for a highly capable technical engineer who can define diagnostic requirements that will be translated into production-ready embedded controls for Driveline and…
Added 17 hours ago
Lead Environment Artist / Chef Artiste d’environnement
NBCUniversal
Montreal, QC
Full-time
Reporting to the Associate Art Director – Environment, the Lead Environment Artist will work closely with Tech Art teams, Houdini specialists, and cross-functional teams to ensure that…
Added 17 hours ago
Sales - National Manager, Sales
MAN
Vancouver, BC
Lead the development and execution of technical and commercial sales strategies for identified opportunities.
Added 17 hours ago
Head Environment
Sanofi
Toronto, ON
Full-time
…Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we…

Nitro

Senior Manager, Web Strategy and Performance

Toronto, ON, Canada

Experience: 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Posting language: English
Posted: Sep 30, 2026

Apply About employer

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Original job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you'll do

Web Conversion Strategy & Performance

Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
Develop and maintain a roadmap for conversion optimization and website performance improvements.
Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

Lead the company’s experimentation and testing strategy across web properties.
Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we're looking for

10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
Excellent stakeholder management and executive communication skills.
Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
155K - 175K CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

#LI_NS1

By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.

#LI_NS1 #Hybrid

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More about this job

Responsibilities

The Senior Manager will own the global web strategy, focusing on driving conversion, pipeline, and revenue growth through data-driven experimentation and funnel optimization. They will collaborate across cross-functional teams to deliver cohesive digital experiences and manage web performance reporting for executive stakeholders.

Requirements

Candidates must have 10+ years of experience in web strategy, digital performance, or growth marketing within a SaaS or B2B technology environment. A deep understanding of CRO, web analytics, SEO, and digital experimentation is required, along with excellent stakeholder management skills.

Skills

Web strategy
Conversion rate optimization
Digital performance
SaaS
Web analytics
SEO
Growth marketing
Funnel optimization
Data analysis
Stakeholder management
Product-led growth
A/B testing
Multivariate testing
Digital experimentation
UX principles

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plan
Pension/401k matching
Wellness perks

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Web Strategy
Conversion Rate Optimization
CRO
Digital Performance
SEO
GA4
HubSpot
Looker
Tableau
Optimizely
VWO
Hotjar
Product-Led Growth
PLG
B2B
Funnel Optimization
A/B Testing
Multivariate Testing
Digital Experience
Growth Marketing
CMS
Data Analytics
Revenue Growth
Customer Insights

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