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Added 28 mins ago
Construction Manager
JD Development Group
Markham, ON
Full-time
The Construction Manager is JD's senior leader on site. They turn approved drawings, budgets and schedules into finished homes, delivered safely, on time, on budget and to the quality our…
Added 28 mins ago
Commercial Manager
Mavcor Inc.
Mississauga, ON
Full-time
Role Description The Commercial Manager is a full-time, hybrid role based in Mississauga, ON, with flexibility for some work-from-home arrangements. This role is responsible for overseeing…
Added 44 mins ago
Early Career Development Program
Eaton Corporation
Toronto, ON · Mississauga, ON · Burlington, ON · Milton, ON
Full-time
…project management, front line supervision, marketing, sales or engineering. The program is designed to help participants build a strong foundation, gain exposure across the business, and…
Added 59 mins ago
Salesforce Technical Architect - Financial Services Cloud, Marketing Cloud & Data360 - Manager
EY
Toronto, ON · Montreal, QC
We're looking for a senior, hands-on technical architect - someone with deep Financial Services Cloud implementation experience who still configures, codes, and builds, not just designs on…
Added 1 hour ago
Business Analyst
McAsphalt Industries Limited
Toronto, ON · Scarborough, ON
Full-time
…support corporate development priorities. Reporting to the Senior Manager, Corporate Development, this role helps turn business questions into structured analysis, meaningful insights, and…
Added 1 hour ago
Senior Architect
A3C Collaborative Architecture
Lakeshore, ON
Full-time
Lead projects, build client relationships, mentor developing professionals, and explore sustainable solutions. Help shape where A3C goes next.
Added 1 hour ago
Senior Financial Analyst
Coca-Cola Canada Bottling Limited
Toronto, ON
Full-time
In this role, you will report to the Senior Manager of Supply Chain Finance and support the manufacturing pillar. The role involves close collaboration with the Continuous Improvement team,…
Added 2 hours ago
Manager, Fire Protection, Central/West
AtkinsRéalis
Toronto, ON · Vancouver, BC
Full-time
Serve as Project Manager, Regional Fire Protection Lead, Design Engineer, or senior technical advisor on complex fire protection and multidisciplinary assignments.
Added 2 hours ago
Product Engineer
RaiseDesk
Remote, Canada
Full-time · Remote
The team is small and entirely senior. There is no project manager and no formal onboarding program. You will be given context and outcomes, and you will decide how to get there. We expect…
Added 2 hours ago
Senior Applied AI Engineer
RaiseDesk
Remote, Canada
Full-time · Remote
The team is small and entirely senior. There is no project manager and no formal onboarding program. You will be given context and outcomes, and you will decide how to get there. We expect…
Added 2 hours ago
Senior QA Engineer
RaiseDesk
Remote, Canada
Full-time · Remote
The team is small and entirely senior. There is no project manager and no formal onboarding program. You will be given context and outcomes, and you will decide how to get there. We expect…
Added 2 hours ago
Senior Software Engineer II, Full Stack - Growth (Hybrid)
Homebase
Toronto, ON
$175,000 to $205,000 USD / year
Full-time
At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive…
Added 3 hours ago
Plant Manager
Pacific International Executive Search
Crossfield, AB
Full-time
…resin through reactive chemistry processes. The next Plant Manager will build on that investment, strengthen the operation, and help shape the facility's next phase. You'll own Safety,…
Added 3 hours ago
Delivery Solutions Architect
Databricks
Canada
…and driving plans and strategies for Databricks colleagues to build upon. This is in parallel with being technical, with the expectation that you become the post-sale technical lead across…
Added 3 hours ago
Manager / Senior Manager, Acquisitions (Saskatoon)
Arbutus Properties
Saskatoon, SK
Full-time
Manager / Senior Manager Acquisitions (Saskatoon)
Added 3 hours ago
Manager / Senior Manager, Acquisitions
Arbutus Properties
Vancouver, BC
Full-time
The Manager / Senior Manager Acquisitions is responsible for developing and executing the company’s land and property acquisition strategy. This role combines market intelligence, financial…
Added 3 hours ago
Project Manager, Sales Enablement & Executive Customer Engagement
Husky Technologies
Bolton, ON
Full-time
The Project Manager, Sales Enablement and Executive Customer Communications will own and lead the development of executive-facing sales enablement content and systems that support…
Added 3 hours ago
Student, Corporate Development
Centerra Gold Inc.
Toronto, ON
Full-time
Build your knowledge and experience in the mining industry
Added 3 hours ago
Senior Facilities Manager
JLL
Ottawa, ON · CAN-CLIENT Ottawa-Ciena
Full-time
JLL is hiring a Senior Facilities Manager for a prominent global technology client in Kanata. This growing operation features a showcase campus including their flagship R&D centre, where…
Added 4 hours ago
Senior Specialized Project Manager
Pomerleau
Quebec, QC
Full-time
As a Senior Project Manager within Pomerleau’s Civil & Infrastructure division, you will contribute to specialized projects. Leading major construction and infrastructure projects ranging…
Added 4 hours ago
Senior Project Manager - Deep Foundations
Pomerleau
Montreal, QC
Full-time
As an experienced Senior Project Manager in the Civil & Infrastructure team at Pomerleau Construction, you will play a key role at the heart of the Urban Earthworks business unit. Leading…
Added 4 hours ago
Senior Process Engineer - Industrial Water/Wastewater
Black & Veatch
Markham, ON
Full-time
Perform all aspects of conventional process design engineering analysis. Build and maintain relationships with clients. Participate in writing proposals.
Added 4 hours ago
Sr. Data Analyst -1806 (Asset Management)
Amyantek
Toronto, ON
Contract
 Candidates should have 5+ years of senior-level Data Engineering experience.
Added 4 hours ago
Senior Hydrogeologist
AECOM
Kitchener, ON
$110,000 to $155,000 CAD / year
Full-time
The ideal candidate will report directly to the Hydrogeology Operations Manager and will work collaboratively with other members of the Ontario and Quebec Geosciences (Hydrogeology &…
Added 4 hours ago
Senior Programmer/Database Administrator - Initiatives/Opportunities
Fanshawe College
London, ON
Full-time
Under the supervision of the Director, Enterprise Solutions, provides senior programming, systems analysis, systems design and database administration expertise in the development and…

Nitro

Senior Manager, Web Strategy and Performance

Toronto, ON, Canada

Experience: 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Posting language: English
Posted: Sep 30, 2026

Apply About employer

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Original job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you'll do

Web Conversion Strategy & Performance

Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
Develop and maintain a roadmap for conversion optimization and website performance improvements.
Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

Lead the company’s experimentation and testing strategy across web properties.
Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we're looking for

10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
Excellent stakeholder management and executive communication skills.
Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
155K - 175K CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

#LI_NS1

By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.

#LI_NS1 #Hybrid

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More about this job

Responsibilities

The Senior Manager will own the global web strategy, focusing on driving conversion, pipeline, and revenue growth through data-driven experimentation and funnel optimization. They will collaborate across cross-functional teams to deliver cohesive digital experiences and manage web performance reporting for executive stakeholders.

Requirements

Candidates must have 10+ years of experience in web strategy, digital performance, or growth marketing within a SaaS or B2B technology environment. A deep understanding of CRO, web analytics, SEO, and digital experimentation is required, along with excellent stakeholder management skills.

Skills

Web strategy
Conversion rate optimization
Digital performance
SaaS
Web analytics
SEO
Growth marketing
Funnel optimization
Data analysis
Stakeholder management
Product-led growth
A/B testing
Multivariate testing
Digital experimentation
UX principles

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plan
Pension/401k matching
Wellness perks

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Web Strategy
Conversion Rate Optimization
CRO
Digital Performance
SEO
GA4
HubSpot
Looker
Tableau
Optimizely
VWO
Hotjar
Product-Led Growth
PLG
B2B
Funnel Optimization
A/B Testing
Multivariate Testing
Digital Experience
Growth Marketing
CMS
Data Analytics
Revenue Growth
Customer Insights

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