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Added 1 min ago
Sr. Manager, Laneige Marketing
AMOREPACIFIC
Toronto, ON · Greater Toronto Area, Canada
$110,000 to $125,000 CAD / year
Full-time
Laneige Marketing Team is seeking a Senior Manager to serve as the strategic and commercial marketing lead for the brand in the Canadian market. This is a senior leadership role with broad…
Added 3 mins ago
General Manager - International Moving Division
Pavago
Remote, Canada
Remote
This is a senior leadership position for someone who already has significant, hands-on experience in the international moving industry. We are not looking for a general logistics manager…
Added 3 mins ago
Manager, Medium-Term Financing
Desjardins
Montreal, QC
Full-time
As Manager, Medium-Term Financing, Treasury, you’re involved in the strategy and execution of Desjardins initiatives on the domestic and international markets. You play a leading role in…
Added 16 mins ago
Multimedia Producer
TD
Toronto, ON
Full-time
As a creative, strategic and hands-on Multimedia Producer, you’ll turn complex ideas into clear, visually compelling content for frontline colleagues, people managers and senior leaders.…
Added 16 mins ago
Business Development Manager
Grantek
Burlington, ON
Full-time
From concept to design to execution, be part of the team that gets everyday products to people.
Added 16 mins ago
Manager, Partner Accounts & Business Development
Butterfield & Robinson
Toronto, ON
Full-time
As Manager, Strategic Accounts at Butterfield & Robinson, you will play a key role in supporting and growing B&R’s (Un)Corporate business.
Added 18 mins ago
Senior Brand Manager, Oncology (Hematology)
AbbVie
Montreal, QC
Full-time
…Through innovative tactics and a team-oriented approach, the Senior Brand Manager will play a pivotal role within the marketing team. This position is based in Montreal (Saint-Laurent) and…
Added 18 mins ago
Marketing Planning Operations Manager
Avetta, LLC
Calgary, AB
The Marketing Planning Operations Manager is a strategic and operational leader supporting the entire Marketing organization. This role partners closely with the Marketing Leadership Team…
Added 32 mins ago
Talent Development Manager
Farber Debt Solutions
Toronto, ON · North York, ON
Full-time
The Talent Development Manager will lead the design, execution, and evolution of our learning and development strategy, partnering closely with the VP, People & Culture to build…
Added 32 mins ago
Director, Digital Media Operations & Performance
Panoply Media
Montreal, QC
Full-time
We are looking for an experienced Director of Digital Media Operations & Performance to lead our execution team, which spans both execution and data. This role sits at the intersection of…
Added 32 mins ago
General Manager
CCLS (Canada Cartage Logistics Solutions)
Mississauga, ON
Full-time
The General Manager is responsible for the overall leadership, performance, and success of a large 250,000 sq ft multi-customer distribution and fulfillment centre. This role oversees all…
Added 33 mins ago
Senior Project Manager
University of Alberta
Edmonton, AB
Full-time
The Senior Project Manager provides strategic leadership and expert project management to deliver complex, high-impact initiatives aligned with the University’s strategic priorities.…
Added 48 mins ago
Senior Product Manager
Maple
Toronto, ON
Full-time
As we continue to scale the delivery of care to Maple members, we’re looking for a Senior Product Manager to lead Maple’s provider experience - the product engine, supply-side tools, and…
Added 1 hour ago
Technical Product Owner, AI-Enabled Enterprise Solutions
TD
Toronto, ON
Full-time
Ensure on-going strategic alignment with senior management, providing feedback as appropriate
Added 1 hour ago
Marketing Department Manager
Small World Music
Toronto, ON
Contract
Small World Music is looking for an experienced Marketing Department Manager to lead and develop our Marketing Department at an important point in the organization’s evolution. As the…
Added 1 hour ago
Global Client Pursuits Manager, Americas
Baker McKenzie
Toronto, ON
The Manager, Global Client Pursuits, Americas is responsible for leading and managing strategic client pursuits across the Americas region to help Baker McKenzie win new business and expand…
Added 1 hour ago
Group Product Manager
CIBC
Toronto, ON
Full-time
Initiative execution - Support the Director and Senior Director in delivering both tactical and complex strategic initiatives across internal and external partners.
Added 1 hour ago
National Account Manager - Canada
Installation Made Easy
Remote, Canada
Remote
Intégration des fournisseurs et exécution du programme
Added 1 hour ago
Director, Journey Enablement, Self-Serve Onboarding & Servicing
BMO
Toronto, ON · BMOPLACE
Full-time
Acts as a trusted advisor to senior leaders for making business decisions and implementing strategic initiatives.
Added 1 hour ago
Manager, Journey Enablement, Assisted Onboarding
BMO
Toronto, ON · BMOPLACE
Full-time
We are seeking a manager to join the Assisted Onboarding Journey Enablement team within Business Banking. This role will be responsible for leading and delivering initiatives that enhance…
Added 1 hour ago
Director, Journey Enablement, Assisted Servicing & Collections
BMO
Toronto, ON · BMOPLACE
Full-time
Acts as a trusted advisor to senior leaders for making business decisions and implementing strategic initiatives.
Added 1 hour ago
Manager or Senior Manager, Front Office Technology & Business Delivery
AIMCo
Calgary, AB · AB · Edmonton
Full-time
We are seeking a Manager or Senior Manager, Front Office Technology & Business Delivery to join our Global Technology & Data team. Reporting to Front & Middle Office Technology leadership,…
Added 1 hour ago
Marketing & Communications Manager
Fidelity Canada
Mississauga, ON · Toronto, ON
Full-time
The Marketing & Communications Manager reports to the Director, Marketing & Communications and contributes to the planning, development, and execution of content supporting Fidelity…
Added 1 hour ago
Executive Assistant
TalentMinded Inc.
New Westminster, BC
Full-time
Reporting to a senior executive, our client is hiring an Executive Assistant to provide high-level executive support in a highly visible role. As our new Executive Assistant, you will act…
Added 1 hour ago
Directeur(trice), Développement immobilier | Director, Real Estate Development
Boutique d'animaux Chico - Les franchises
Longueuil, QC
Full-time
…de la commercialisation afin d’assurer la faisabilité et l’exécution des…

Nitro

Senior Manager, Web Strategy and Performance

Toronto, ON, Canada

Experience: 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Posting language: English
Posted: Sep 30, 2026

Apply About employer

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Original job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you'll do

Web Conversion Strategy & Performance

Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
Develop and maintain a roadmap for conversion optimization and website performance improvements.
Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

Lead the company’s experimentation and testing strategy across web properties.
Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we're looking for

10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
Excellent stakeholder management and executive communication skills.
Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
155K - 175K CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

#LI_NS1

By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.

#LI_NS1 #Hybrid

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More about this job

Responsibilities

The Senior Manager will own the global web strategy, focusing on driving conversion, pipeline, and revenue growth through data-driven experimentation and funnel optimization. They will collaborate across cross-functional teams to deliver cohesive digital experiences and manage web performance reporting for executive stakeholders.

Requirements

Candidates must have 10+ years of experience in web strategy, digital performance, or growth marketing within a SaaS or B2B technology environment. A deep understanding of CRO, web analytics, SEO, and digital experimentation is required, along with excellent stakeholder management skills.

Skills

Web strategy
Conversion rate optimization
Digital performance
SaaS
Web analytics
SEO
Growth marketing
Funnel optimization
Data analysis
Stakeholder management
Product-led growth
A/B testing
Multivariate testing
Digital experimentation
UX principles

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plan
Pension/401k matching
Wellness perks

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Web Strategy
Conversion Rate Optimization
CRO
Digital Performance
SEO
GA4
HubSpot
Looker
Tableau
Optimizely
VWO
Hotjar
Product-Led Growth
PLG
B2B
Funnel Optimization
A/B Testing
Multivariate Testing
Digital Experience
Growth Marketing
CMS
Data Analytics
Revenue Growth
Customer Insights

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