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Added 7 mins ago
Strategic Account Manager
Fidelity Canada
Mississauga, ON · Toronto, ON
Full-time
Supported as needed by Sales and Relationship Manager from contract and negotiation perspective.
Added 7 mins ago
Senior Revenue Operations Manager (Remote Canada) - Future Opening
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Full-time · Remote
…for someone who combines strong people leadership with deep technical expertise across Salesforce, marketing automation, and…
Added 7 mins ago
Salesforce Senior Consultant Manager (Remote Canada) - Future Opening
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Added 21 mins ago
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Under the general direction of the Vice President of Sales, the Inside Sales Manager sells corporate products or services through the achievement of opportunity-based sales quotas…
Added 21 mins ago
Client Success Specialist
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…impact while working cross-departmentally with the marketing, sales, and product teams. Your average day will be spent working closely with the Client Success Manager, supporting clients.…
Added 21 mins ago
Manager, Accounting (CPA)
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Added 21 mins ago
Account Manager
Cowan Insurance Group
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This position reports to the Manager, Personal Insurance. As an Account Manager, you provide exceptional service to our Personal Insurance customers and insurance markets by servicing and…
Added 21 mins ago
Account Manager
Cowan Insurance Group
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Added 21 mins ago
Account Manager
Cowan Insurance Group
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This position reports to the Manager, Personal Insurance. As an Account Manager, you provide exceptional service to our Personal Insurance customers and insurance markets by servicing and…
Added 21 mins ago
Account Manager Specialist
Cowan Insurance Group
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Full-time
Cowan Insurance Group is looking for an Account Manager Specialist to join our Personal Insurance Concierge team!
Added 21 mins ago
Account Manager Specialist
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Cowan Insurance Group is looking for an Account Manager Specialist to join our Personal Insurance Concierge team!
Added 22 mins ago
Software & Integrations Developer (CRM)
Quadra
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Reporting to the Commercial Applications Manager, you will be hands-on with Apex, Flows, Lightning, integrations, and releases. You will work closely with the business, the data, and the…
Added 37 mins ago
Manager, Accounting (CPA)
Emburse
Toronto, ON
Full-time
We are seeking an experienced, detail-oriented Accounting Manager (CPA required) to lead essential technical accounting functions, manage external and statutory audits, and oversee direct…
Added 52 mins ago
Assistant Category Manager
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Added 52 mins ago
Pharmacy Technician - Full Time
Metro Inc.
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…receive direction from the pharmacist on duty and the Pharmacy Manager, working towards the achievement of goals and objectives while adhering to both Company operating standards and…
Added 52 mins ago
Commercial FP&A Analyst
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Added 52 mins ago
Senior Product Manager
Aviso
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$120,000 to $135,000 CAD / year
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Added 52 mins ago
Manager, Accounting (CPA)
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Added 52 mins ago
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Added 52 mins ago
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Added 52 mins ago
Partner Account Manager, Automation
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Added 52 mins ago
Senior Manager, Global Events [12 Month Contract]
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Toronto, ON
The Senior Event Manager contributes to the overall success of the Global Events team by leading the strategic planning and end-to-end delivery of complex, high-profile events that advance…
Added 52 mins ago
Senior Product Manager
Aviso Wealth
Remote, Canada
$120,000 to $135,000 CAD / year
Full-time · Remote
We are looking to fill an opening for a Senior Product Manager to join Aviso’s Product Management team and help shape the future of investing for Canadians through a best-in-class wealth…
Added 52 mins ago
Senior Product Manager
Aviso Wealth
Remote, Canada
$120,000 to $135,000 CAD / year
Full-time · Remote
We are looking to fill an opening for a Senior Product Manager to join Aviso’s Product Management team and help shape the future of investing for Canadians through a best-in-class wealth…

Nitro

Senior Manager, Web Strategy and Performance

Toronto, ON, Canada

Experience: 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Posting language: English
Posted: Sep 30, 2026

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Original job description

About Us:

A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

How We Work:

We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

One team, One mission
Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
Own it
We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
Accountable to our customers
We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
Excellence in execution
Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
Be bold, fail fast, learn faster
We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

About the role

Nitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.

The ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.

What you'll do

Web Conversion Strategy & Performance

Own and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.
Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.
Identify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.
Develop and maintain a roadmap for conversion optimization and website performance improvements.
Champion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.
Collaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.

Conversion Rate Optimization (CRO)

Lead the company’s experimentation and testing strategy across web properties.
Design, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.
Translate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.
Drive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.

Paid + Organic Performance Alignment

Partner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.
Own the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.
Ensure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.

eCommerce Conversion

Partner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.
Bring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.

SEO & AI-Driven Discovery

Partner with SEO and content teams to improve organic visibility, engagement, and conversion quality.
Ensure technical and on-page optimization initiatives align with broader conversion and acquisition goals.
Understand AI-driven website discovery and optimize how the company structures, presents, and measures content
Evaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.

Analytics & Insights

Own web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.
Utilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.
Build dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.

What we're looking for

10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience
Proven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.
Strong experience within SaaS, B2B technology, subscription, or digital commerce environments.
Deep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.
Strong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.
Experience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.
Excellent stakeholder management and executive communication skills.
Familiarity with PLG (Product-Led Growth) or hybrid sales/self-service models.
Experience managing enterprise-scale websites with global audiences and multilingual content.

Why Nitro?
Along with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts:

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

Benefits:
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.

Salary Range:
155K - 175K CAD Total
AI disclosure:
Artificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.
Real vacancy:
This role is a current, active vacancy.

#LI_NS1

By submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.

#LI_NS1 #Hybrid

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More about this job

Responsibilities

The Senior Manager will own the global web strategy, focusing on driving conversion, pipeline, and revenue growth through data-driven experimentation and funnel optimization. They will collaborate across cross-functional teams to deliver cohesive digital experiences and manage web performance reporting for executive stakeholders.

Requirements

Candidates must have 10+ years of experience in web strategy, digital performance, or growth marketing within a SaaS or B2B technology environment. A deep understanding of CRO, web analytics, SEO, and digital experimentation is required, along with excellent stakeholder management skills.

Skills

Web strategy
Conversion rate optimization
Digital performance
SaaS
Web analytics
SEO
Growth marketing
Funnel optimization
Data analysis
Stakeholder management
Product-led growth
A/B testing
Multivariate testing
Digital experimentation
UX principles

Benefits

Health insurance
Dental coverage
Vision coverage
Retirement plan
Pension/401k matching
Wellness perks

Visa sponsorship

Not detected in the job text

Keywords

SaaS
Web Strategy
Conversion Rate Optimization
CRO
Digital Performance
SEO
GA4
HubSpot
Looker
Tableau
Optimizely
VWO
Hotjar
Product-Led Growth
PLG
B2B
Funnel Optimization
A/B Testing
Multivariate Testing
Digital Experience
Growth Marketing
CMS
Data Analytics
Revenue Growth
Customer Insights

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