Google Ads
- Canada
Full-time
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Job details
- Job type
- Full-time
- Posting language
- English
- Posted
Original job description
Role Description This is a full-time, on-site Google Ads role based in Pune City. The team member will be responsible for planning, creating, managing, and optimizing Google Ads campaigns to drive listener growth and brand visibility for the podcast. Typical day-to-day tasks include setting up campaigns, conducting keyword research, monitoring performance metrics, adjusting bids and targeting, and preparing performance reports. The role also involves collaborating with the content and production teams to align ad messaging with upcoming episodes and marketing initiatives, testing new ad formats and audiences, and staying current with Google Ads best practices and platform updates.
Qualifications
- Demonstrated experience in managing Google Ads campaigns, including search, display, and YouTube ads.
- Strong analytical skills with the ability to interpret campaign data, track KPIs, and generate actionable insights.
- Familiarity with digital marketing concepts such as conversion tracking, remarketing, and audience segmentation.
- Proficiency with tools such as Google Analytics and other performance measurement platforms.
- Effective communication skills and the ability to collaborate with content, production, and marketing teams.
- Ability to work on-site in Pune City, manage multiple campaigns simultaneously, and meet deadlines.
- Prior experience in podcast, media, or tech-related marketing is an advantage.
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
More about this job
Responsibilities
Plan, create, manage, and optimize Google Ads campaigns to grow podcast listenership and brand visibility, including keyword research, bid and audience adjustments, performance monitoring, and reporting. Collaborate with content and production teams to align advertising with episodes and marketing initiatives, test ad formats and audiences, and keep current with Google Ads updates.
Requirements
Candidates should have demonstrated experience managing search, display, and YouTube campaigns, along with strong analytical skills and familiarity with conversion tracking, remarketing, audience segmentation, and Google Analytics. The role requires effective communication, the ability to manage multiple campaigns and deadlines, and on-site work in Pune City; a bachelor’s degree in a related field or equivalent practical experience is requested.
Skills
- Search Advertising
- Display Advertising
- YouTube Advertising
- Keyword Research
- Campaign Optimization
- Bid Management
- Audience Targeting
- Performance Reporting
- Data Analysis
- Conversion Tracking
- Remarketing
- Audience Segmentation
- Google Analytics
- Communication
- Cross-Functional Collaboration
Visa sponsorship
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Categories
- Marketing
- Creative & Media
- Data & Analytics
Keywords
- Google Ads
- Search Ads
- Display Ads
- YouTube Ads
- Google Analytics
- Keyword Research
- Campaign Management
- Campaign Optimization
- Bid Management
- Audience Targeting
- Conversion Tracking
- Remarketing
- Audience Segmentation
- Performance Metrics
- Key Performance Indicators
- Performance Reporting
- Digital Marketing
- Ad Formats
- Podcast Marketing
- Media Marketing
- Tech Marketing
- Content Marketing
- Brand Visibility
- Listener Growth