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Nors

General Manager

Dartmouth, NS, Canada

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Job details

Posting language: English
Posted: Oct 29, 2026

Original job description

With a legacy of over 90 years, we continue to grow and strengthen our presence in the 7 countries where we operate, with more than 100 units and representation of leading brands in our business areas.
Every day, we strive to meet market needs with excellent solutions, equipment, and services - and we believe we have the best talent to deliver on those expectations.

Ready to take the next step in your career?
Your new opportunity might be right here.

We are looking for a General Manager to join our team in Atlantic Canada.

What's the challenge?

What do we expect from you?

What will you find here?

SUMMARY:

Reporting to the Eastern COO, The General Manager/ Branch Manager is responsible for developing, leading, and executing the company’s operations for all Branches in the Atlantic Region. This role is accountable for the operations, building strategic relationships, driving profitable growth, increasing market share, and ensuring a consistent and coordinated approach to the customers across the Region .

Expected Salary range (gross/annual)

DUTIES AND RESPONSIBILITIES:

Key Responsibilities

Execute the overall strategy for Operations, Including Sales, Aftersales, Financials, Staff
management and customers in alignment with the company’s strategic objectives.
Establish and maintain executive-level relationships with OEM, customers, and strategic
stakeholders.
Identify and pursue new business opportunities with construction companies, national organizations,
municipalities, provincial governments, federal government departments, and public-sector entities.
Lead negotiations for all aspects of the business in conjunction with company policies and
procedures
Ensure a consistent customer experience and commercial approach across the region.
Drive profitable revenue growth across equipment sales, rentals, parts, service, technology
solutions, and other applicable product and service offerings.
Develop account plans for strategic customers, including revenue objectives, growth opportunities,
competitive positioning, and customer relationship strategies.
Monitor market trends, competitive activities.
Develop and oversee strategies for government tenders, Requests for Proposals (RFPs), standing
offers, and other procurement opportunities.

Leadership and Supervision of the Region

Provide direct leadership, coaching, guidance, and performance management to the regional Staff
Establish clear objectives, priorities, sales targets, and key performance indicators
Support the development and execution of strategic account plans for all customers.
Review and monitor the performance, sales pipeline, customer opportunities, and profitability of the
business.
Provide guidance and support in managing complex customer relationships, negotiations,
escalations, and strategic opportunities.
Partner with the OEM representatives to develop new market opportunities and develop growth
strategies for the region

Strategic and Financial Management

Establish clear performance expectations and monitor key performance indicators (KPIs), including
revenue growth, market share, profitability, customer retention, pipeline development, and contract
performance.
Prepare and manage the annual business plan, sales forecasts, budgets, and strategic growth
initiatives for the Customer Accounts.
Provide regular performance updates, market intelligence, and strategic recommendations to the
executive leadership team

CORE COMPETENCIES:

Bachelor’s degree in Business Administration, Commerce, Engineering, or a related field; an MBA or
equivalent experience is an asset.
Significant senior leadership experience in the construction, heavy equipment, industrial,
transportation, or related industry.
Proven experience managing accounts and complex customer relationships.
Demonstrated success in leading and developing high-performing Sales and After Sales Team
Demonstrated success in developing and executing growth strategies and achieving revenue and
profitability objectives.
Strong financial and commercial acumen.
Exceptional leadership, communication, negotiation, and relationship-management skills.
Ability to influence and collaborate effectively across region, and functional departments.

Key Performance Measures

Revenue and gross profit growth
Market share growth
Customer retention and customer satisfaction
Performance against annual budget and business plan
Pipeline value and conversion rates
Growth in equipment, rental, parts, and service revenue
Profitability and return on investment
Inventory management

EDUCATION/TRAINING:

Post-secondary diploma and/or relevant work experience in sales;

PARTICULAR CONDITIONS

Willingness and ability to travel regularly across the company’s territory
On the Road driving 2 to 3 times a week

HEALTH AND SAFETY

It is our expectation that all Nors Employees will conduct their work in a safe manner, abide by all Nors safety policies and report all hazardous conditions and unsafe work procedures. In addition, Nors employees will be required to report any and all incidences/accidents/near misses according to company policies

Nors is an Equal Opportunity Employer committed to diversity and inclusion in the workplace. We recognize our obligations and responsibilities as an employer and encourage applications from all qualified candidates including members of visible minorities.

Nors will accommodate people with disabilities during the recruitment and assessment processes. If accommodation is requested, Nors will consult with the applicant and arrange for the provision of suitable accommodation that considers the applicant’s needs.

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More about this job

Responsibilities

The General Manager is responsible for leading and executing operations across all branches in the Atlantic Region to drive profitable growth and market share. This role involves managing sales, aftersales, financial performance, and building strategic relationships with key stakeholders and government entities.

Requirements

Candidates must have significant senior leadership experience in the construction, heavy equipment, or industrial sectors. A bachelor's degree in business, commerce, or engineering is required, with an MBA or equivalent experience considered an asset.

Skills

Strategic planning
Operations management
Sales leadership
Financial management
Business development
Team leadership
Performance management
Relationship management
Negotiation
Market analysis
Budgeting
Forecasting
Customer experience
Government tendering
Heavy equipment industry knowledge

Visa sponsorship

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Keywords

General Manager
Operations
Sales
Aftersales
Financials
Strategic Planning
Heavy Equipment
Construction
Industrial
Transportation
Business Development
Government Tenders
RFP
KPIs
Budgeting
Forecasting
Performance Management
Stakeholder Management
Atlantic Canada
Market Share
Revenue Growth
Customer Retention
Account Planning
OEM
Procurement
Leadership
Coaching
Commercial Acumen
Negotiation
Strategic Growth

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