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Sr. Account Manager, Public Relations
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- $80,000 to $90,000 CAD / year
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North Strategic

Sr. Account Manager, Public Relations

Toronto, ON, Canada

$80,000 to $90,000 CAD / year · Contract

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Job details

Pay: $80,000 to $90,000 CAD / year
Job type: Contract
Apply by: Dec 6, 2026
Experience: 7-9 years of agency experience with a focus on media relations and influencer relations
Posting language: English
Posted: Nov 6, 2026

Original job description

A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North disrupts the industry with its approach to PR, influencer and social and digital, establishing itself as a Canadian agency leader.

Where other agencies begin to stagnate, North has found the sweet spot between boutique and large agency: this ‘fourteen-year-old start-up’ is running on fresh momentum. What’s the secret? While new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency too.

We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

Position Responsibilities:

As a Senior Account Manager, you will be working as part of a dynamic account team in a fast-paced agency environment, developing and delivering strategic, creative programs for consumer lifestyle and corporate clients. Your job is to tell the client’s story and drive impactful outcomes, with a focus on program execution and client service excellence. Success in this role comes from your ability to partner and collaborate with internal and external stakeholders, in addition to integrated agency partners.

We’re looking for a passionate team player with strong strategic thinking, organizational abilities and leadership skills. You’re a critical thinker who can create cross-channel strategies for our clients and coach junior team members. You’ve ideally worked in-agency before and know the ropes.

Please note this is a 12-month contract.

Position Overview:

Campaign day-to-day lead: Manage day-to-day execution across multiple clients, leading integrated programs that may span PR, influencer and digital. Act as the key project lead role on fast-paced consumer lifestyle and technology clients, confidently managing up and down to keep projects moving smoothly from ideation to execution.
Creative strategist: Collaborate with senior leaders to develop strong plans and POVs, bringing curiosity, creativity and critical thinking to the table.
Narrative driver: A confident, strong writer and storyteller, skilled in crafting and editing a range of comms materials, from press releases to punchy pitches, sponsored content, or social content, landing with impact for clients.
Media relations pro: Maintain and grow strong relationships with Canadian media across consumer, technology, business, lifestyle and other beats. Bringing a keen eye on how to pivot or personalize outreach to reach program coverage goals.
Client management: Serve as a trusted client lead, building deep relationships and proactively driving smart, strategic programs forward.
Coach and mentor: Lead junior team members with clarity and care, delegating, reviewing, and providing feedback while not hesitating to roll up sleeves to support when its needed. Contribute to North’s inclusive and positive agency culture.

Qualifications:

Post-graduate diploma in Public Relations, Corporate Communications or related discipline
7-9 years of agency experience with a focus on media relations and influencer relations
Strong media relationships and Canadian media landscape knowledge
A strong passion for and experience in the Gaming Sector is considered an asset
Experience with gaming and sport sponsorships is considered an asset
Exceptional written and verbal communications skills
Team player with a commitment to mentoring junior team members and managing up to leaders effectively
Detail-oriented, with a sharp eye for accuracy and timeliness across busy programs
Proactive and resourceful problem-solver, thriving in fast-paced environments
Familiar with the evolving Canadian media and influencer landscape, as well as social media platforms (TikTok, Instagram, Facebook, X/Twitter, reddit, YouTube, etc.)
Knowledge of PR and/or influencer management platforms (ie, Meltwater, CreatorIQ, Traackr, etc.) and evolving AI tools
A curious and adaptable mindset, ready to continuously learn

Additional Information:

Why North Strategic? Something we’re most proud of at North is our level of employee engagement. Our employees love coming to work but also see relationships that extend beyond the work week. As a team we celebrate our company and employee milestones and encourage quality time together. We take pride in our entrepreneurial, creative and empowering culture, a result of our strong commitment to employee engagement.

What we're offering:

Meaningful work where you can have a direct impact working on some of the biggest brands out there!
A culture of entrepreneurship, creativity, growth and collaboration.
Work with top talent at an award-winning agency on a serious growth trajectory.
A focused commitment to career development and personal success – let us help you.
Access to thousands of on-demand e-learning opportunities, and a suite of leading AI tools and resources.
Highly competitive compensation and benefits package including substantial time off policies and mental wellness resources (like really. It’s a big deal).
Oh, and did we mention the perks?! Hybrid work environment, parental leave top-up program, regular social events, cell phone & internet allowance, professional development or wellness allowance, Business Resource Groups, Private health and Dental insurance, Life and Disability insurance… Just to name a few… #workperks.
Work from (almost) anywhere for up to 20 days per year.
All staff meetings so you’re always in the know.
This is a hybrid role tied to our Toronto office.

Salary

Transparency matters to us. The salary range for this position is CAD$80K-$90K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

To apply for this position, click 'Apply' and easily submit your resume. Note that only those being considered for an interview will be contacted. Thank you very much for your interest in working at MSL. We look forward to meeting you!

North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.

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More about this job

Responsibilities

Lead day-to-day execution of integrated PR, influencer, and digital campaigns for consumer lifestyle and technology clients, while developing strategic plans and delivering strong client service. Build client and media relationships, create and edit communications materials, and coach junior team members while collaborating with internal and external partners.

Requirements

Requires a postgraduate diploma in Public Relations, Corporate Communications, or a related discipline, along with 7–9 years of agency experience focused on media and influencer relations. Candidates should have strong Canadian media knowledge, excellent communication and organizational skills, leadership and mentoring ability, and familiarity with social platforms and PR or influencer management tools; gaming-sector experience is an asset.

Skills

Public Relations
Media Relations
Influencer Relations
Client Management
Strategic Planning
Campaign Execution
Integrated Communications
Content Writing and Editing
Storytelling
Canadian Media Landscape Knowledge
Team Leadership
Coaching and Mentoring
Project Management
Social Media
Problem-Solving
Stakeholder Collaboration

Benefits

Competitive Compensation
Health Insurance
Dental Insurance
Life Insurance
Disability Insurance
Parental Leave Top-Up
Paid Time Off
Mental Wellness Resources
Professional Development Allowance
Wellness Allowance
Cell Phone and Internet Allowance
E-Learning Opportunities
Hybrid Work
Work From Almost Anywhere for Up to 20 Days per Year
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Public Relations
Media Relations
Influencer Relations
Integrated Campaigns
Digital Communications
Consumer Lifestyle
Technology
Gaming
Sports Sponsorships
Canadian Media
Social Media
TikTok
Instagram
Facebook
X/Twitter
Reddit
YouTube
Meltwater
CreatorIQ
Traackr
Artificial Intelligence
Press Releases
Sponsored Content
Media Pitches
Client Service
Strategic Planning
Project Management
Content Editing
Mentoring
Stakeholder Collaboration

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