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North York General Foundation

Manager, Marketing & Communications

Toronto, ON, Canada

Full-time

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Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Apr 24, 2027
Posting language: English
Posted: Oct 26, 2026

Original job description

About North York General Foundation

North York General Foundation (NYGF) raises and stewards philanthropic support for North York General Hospital. The Foundation is in a period of significant transformation, including the $500M Here for Life Campaign - the largest and most ambitious philanthropic effort in the hospital's history. The Marketing & Communications team plays a central role in engaging donors, volunteers, staff, and the broader community in this work.

Position overview

Reporting to the Director, Marketing & Communications, the Manager, Marketing & Communications is the marketing lead for the Foundation's events portfolio, which will be the primary focus of the role. This person brings a strategic marketing lens to every event and campaign (setting objectives, understanding audiences, shaping messaging, and choosing the right channels) and then rolls up their sleeves to deliver the work. Working with the Director, the Manager is also a key advisor on marketing initiatives to other Foundation departments, developing communications plans, campaign strategies, and marketing rationale, and leads the Foundation's social media strategy.

This is a hands-on role. The Manager will spend much of their time doing the work as well as leading it: building plans, writing copy, coordinating timelines, and executing campaigns themselves. The role does not currently include direct reports; instead, the Manager leads projects and influences across teams, working as a peer to the Manager, Digital & Graphic Design and partnering closely with the Events, Direct Response, Donor Experience, and Development teams.

This position is designed as a first management role for a marketer who is ready to take their next step. Prior people-management experience is not required. The Manager will work closely with the Director, who will provide guidance and mentorship as they grow into the role. The ideal candidate is a proactive, roll-up-your-sleeves doer who is highly organized, comfortable managing others' timelines and priorities, and committed to consistent processes as the foundation for efficient, high-quality work.

Key responsibilities

Events portfolio marketing and project management (40%)

Act as the marketing lead for the Foundation's events portfolio, working with the Events team to develop a marketing strategy for each event, including objectives, target audiences, key messages, channel mix, timelines, and measures of success
Execute event marketing hands-on, including writing promotional copy for invitations, email, web, and social media, briefing creative, and managing promotional timelines
Serve as the primary marketing and communications project manager for the events portfolio, coordinating timelines, deliverables, and cross-team dependencies with the Events team
Monitor the progress of marketing and design work for events and campaigns, proactively identifying risks and bottlenecks and recommending solutions
Manage multiple concurrent projects from brief to delivery, keeping stakeholders informed and ensuring deadlines are met
Adhere to and champion the team's intake, briefing, and approval processes, and identify opportunities to improve their efficiency
Track and report on event marketing results, applying insights to strengthen future events

Marketing strategy, communications planning, and editorial (30%)

Develop communications plans for campaigns, projects, and cross-departmental initiatives, providing marketing rationale and subject-matter expertise
Work alongside the Director, Marketing & Communications as the main marketing and communications advisor when other departments bring projects to the team, ensuring sound marketing strategy informs the work from the outset
Plan, coordinate, and execute integrated campaigns across channels, including email, digital, print, and social media
Partner with the Manager, Digital & Graphic Design to plan and deliver digital marketing campaigns, aligning strategy, messaging, and creative with technical execution across web, email, and paid and organic digital channels
Co-own the Foundation's editorial content and editorial calendar with the Senior Writer, Philanthropy, identifying story opportunities and ensuring editorial content supports marketing, campaign, and fundraising priorities

Social media (20%)

Lead social media strategy and execution across the Foundation's channels
Establish a consistent content and posting cadence, with day-to-day execution anticipated to transition to a future Coordinator position
Monitor and report on channel performance, using insights to refine strategy

Direct response and general marketing support (10%)

Contribute to or coordinate direct response mail copy in partnership with the Direct Response team
Provide general marketing support, including copywriting and campaign coordination, as required

Measures of success

Foundation departments have a clear understanding of the Marketing & Communications intake process and how their projects will be prioritized
Every event in the portfolio has a clear marketing strategy and receives the timely, effective marketing support and lead time it needs to meet its goals
Projects progress through established processes efficiently and on schedule
Social media is guided by a clear strategy and executed consistently
Digital marketing campaigns are delivered collaboratively with the digital and design function, on time and aligned with campaign objectives
The editorial calendar is planned in advance and consistently delivers stories that serve both marketing and philanthropy goals
Communications planning is proactive rather than reactive

Core competencies

·Hands-on execution: rolls up their sleeves and takes pride in doing the work, not only directing it
Strategic marketing thinking: applies marketing fundamentals, including audience, objectives, positioning, channel, and measurement, to every project
Initiative: demonstrates a proactive approach, takes ownership of work from start to finish, and anticipates needs
Accountability: is dependable and diligent, with a strong commitment to meeting deadlines and quality standards
Process orientation: values structure and consistency, follows established workflows, and encourages others to do the same
Growth mindset: is excited to grow into their first management role, building leadership skills while staying close to the work

Qualifications

Three to five years of progressive marketing experience, including both strategic marketing planning and hands-on execution
Demonstrated project management skills, including the ability to manage multiple stakeholders, timelines, and priorities, and experience with project management or intake tools (e.g., Monday.com, Asana)
A marketer at heart, with a strong grounding in marketing strategy (audience insight, positioning, messaging, channel planning, and measurement) and the ability to move effectively between strategy and hands-on execution
Experience marketing fundraising events (e.g., galas, donor or community events, or ticketed experiences) is a strong asset
Experience developing communications plans and integrated marketing campaigns, and contributing to editorial or content planning
Experience planning and executing digital marketing campaigns, including email and paid and organic digital channels
Experience in social media strategy; experience in social media execution is a strong asset
Excellent written and verbal communication skills
Confident and collaborative, with the ability to advocate effectively for marketing priorities with other departments and creative partners
Experience leading projects or cross-functional teams, or mentoring colleagues; prior people-management experience is not required
Experience in nonprofit, fundraising, healthcare, or direct response marketing is an asset

How to apply

Interested candidates are invited to submit a resume and letter of interest to foundationcareers@nygh.on.ca, with "Manager, Marketing & Communications" in the subject line, by Wednesday, November 11, 2026.

We thank all applicants for their interest; only those selected for an interview will be contacted.

Accessibility and inclusion

NYGF is committed to providing accommodation in all parts of the hiring process and to fostering an inclusive environment. We welcome applicants with disabilities; accommodation is available upon request.

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More about this job

Responsibilities

Lead marketing strategy and hands-on execution for the Foundation’s events portfolio, including campaign planning, copywriting, project coordination, and performance reporting. Advise Foundation departments on communications and integrated marketing, lead social media strategy, and collaborate on digital campaigns and editorial planning.

Requirements

Requires three to five years of progressive marketing experience, combining strategic planning with hands-on execution, and demonstrated project management skills across stakeholders, timelines, and priorities. Relevant experience includes integrated and digital campaigns, social media, communications or editorial planning, and preferably fundraising events; a degree is not specified.

Skills

Marketing Strategy
Event Marketing
Project Management
Communications Planning
Integrated Campaigns
Copywriting
Social Media Strategy
Digital Marketing
Email Marketing
Editorial Planning
Content Strategy
Stakeholder Management
Cross-Functional Collaboration
Performance Measurement
Timeline Management
Direct Response Marketing

Visa sponsorship

Not detected in the job text

Keywords

North York General Foundation
Healthcare
Fundraising
Philanthropy
Here for Life Campaign
Event Marketing
Marketing Strategy
Communications Planning
Integrated Campaigns
Social Media
Digital Marketing
Email Marketing
Paid Digital Channels
Organic Digital Channels
Editorial Calendar
Content Planning
Direct Response
Copywriting
Project Management
Monday.com
Asana
Stakeholder Management
Audience Insight
Positioning
Messaging
Channel Planning
Performance Measurement
Campaign Coordination
Marketing Intake Process
Creative Briefing

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