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NorthLake Financial ULC

Inside Sales Representative - Bilingual

Barrie, ON, L4N 4C2, Canada

Base Salary of $45,000 annually · Full-time

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Job details

Pay: Base Salary of $45,000 annually
Job type: Full-time
Experience: 2+ years of related sales experience
Positions available: 2
Posting language: English
Posted: Oct 26, 2026

Original job description

About Northlake Financial

Northlake Financial team is growing! If you are a committed and collaborative professional looking to contribute to a hard-working, innovative team, this opportunity is for you.

Why Work for us?

Northlake understands the needs of its employees. Northlake Financial is revolutionizing the Canadian automotive finance industry with a full spectrum of dynamic rates and services for dealers. We specialize in the acquisition and servicing of prime and subprime automotive financing contracts. Our employees flourish in an exciting and engaging environment.

Purpose of an Inside Sales Representative:

The Sales Representative will service multiple dealers across Canada. The position involves building a book of business, managing a set region, and encouraging the adoption and usage of our programs within the current and future dealers in the designated area.

Success:

The goal is to have dealer agreements signed in Dealer Track (DT), application submissions and those applications approved and funded. A Sales Reps success will be in the volume and quality of deals submitted by their dealers.

Number of Positions Available: 2

Office Location: Barrie, ON (This role does not provide remote or hybrid work).

Responsibilities of an Inside Sales Representative:

Prospecting, you are energetic and motivated to get the right people on the phone to create buy in on Northlake Financial services.
Dealer Engagement, you offer an exceptional client experience by providing support and providing the best client experience and connecting on a personal level to make every interaction meaningful.
Problem Solving, listen, ask questions and lead with empathy by putting yourself in the dealer's shoes to efficiently resolve issues.
Entrepreneurial Mindset, act like an owner by taking accountability for issues, and knowing when to collaborate and use your team to find the right solutions.
Product Knowledge, deeply understand the products offered by Northlake Financial, and proactively recommend products that will help achieve their financial goals.
Goal Achievement, you are competitive and motivated to achieve and exceed your metrics assigned to you by your manager.
Team Mentality. Team values matter to you, and you bring your whole self to work and you live Northlake values, Accountability, Speed, Integrity and Innovation.

Requirements of an Inside Sales Representative:

Must be able to speak both English & French
2+ years of related sales experience
Experience selling in indirect automotive or consumer lending, financial services is an asset
Post-Secondary education in Business or Commerce is an asset
Valid Driver's license
Dexterous in using productivity tools and end-user software including MS Office suite
Excellent communication and interpersonal skills including strong written and verbal
Successful track record of growing sales and ability to deliver outstanding customer service.

Compensation:

Base Salary of $45,000 annually
Competitive Commission Structure with performance-based earning potential
Phone Allowance
Your Birthday off, paid
Paid wellness days
Comprehensive Benefits Package including health and dental coverage
Employee Assistance Program (EAP) for mental health and wellness support
Bonusly employee recognition and rewards platform

Northlake Financial appreciates all interest in this opportunity. We are an equal opportunity employer, and all employment decisions are based on business needs, job requirements, and individual qualifications. We do not discriminate on any grounds protected by applicable federal, provincial, or territorial human rights legislation.

Northlake Financial is committed to providing reasonable accommodation to applicants with disabilities throughout the recruitment process, in accordance with applicable accessibility legislation. Applicants requiring accommodation are encouraged to notify the hiring manager.

Artificial Intelligence (AI) in Recruitment: Northlake Financial may use artificial intelligence (AI) tools to support the screening and evaluation of applications. These tools are used to assist, and not replace, human decision-making.

All applicants must be legally eligible to work in Canada. Proof of eligibility will be required upon hire.

Inside Sales, Auto Financing, Auto Loans, Consumer Lending, Loan Origination, Credit Applications, Credit Analysis, Financial Services, Sales Prospecting, Lead Generation, Customer Acquisition, Customer Retention, Relationship Building, Account Management, Consultative Selling, Objection Handling, Closing Sales, Outbound Calling, Inbound Sales, Telephone Sales, Pipeline Management, CRM Software, Dealership Relations, Loan Documentation, Cross-Selling, Upselling, Negotiation, Communication Skills, Customer Service, Sales Metrics, Performance Driven, Fast-Paced Environment, Financial Products, Lending Solutions, Revenue Growth, Sales Strategy.

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More about this job

Responsibilities

Prospect and manage automotive dealers across an assigned region, building business relationships and encouraging adoption of Northlake Financial's financing programs. Support dealers, resolve issues, recommend suitable financial products, and drive signed agreements and quality applications through to approval and funding while meeting sales targets.

Requirements

Candidates must speak English and French, have at least two years of related sales experience, hold a valid driver's license, and be proficient with productivity tools including Microsoft Office. Experience in indirect automotive or consumer lending and post-secondary education in business or commerce are assets; strong communication, interpersonal, sales-growth, and customer-service abilities are also expected.

Skills

Sales Prospecting
Account Management
Consultative Selling
Outbound Calling
Customer Service
Problem Solving
Product Knowledge
Negotiation
Sales Pipeline Management
Goal Achievement
Communication
Interpersonal Skills
Microsoft Office
Automotive Financing
English and French Bilingualism

Benefits

Performance-Based Commission
Phone Allowance
Paid Birthday Off
Paid Wellness Days
Health and Dental Coverage
Employee Assistance Program
Employee Recognition and Rewards Platform

Visa sponsorship

Not detected in the job text

Keywords

Inside Sales
Automotive Financing
Auto Loans
Consumer Lending
Loan Origination
Credit Applications
Credit Analysis
Financial Services
Sales Prospecting
Lead Generation
Customer Acquisition
Customer Retention
Relationship Building
Account Management
Consultative Selling
Objection Handling
Closing Sales
Outbound Calling
Inbound Sales
Telephone Sales
Pipeline Management
Microsoft Office
Dealership Relations
Loan Documentation
Cross-Selling
Upselling
Negotiation
Sales Metrics
Dealer Track
French

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