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Added 7 mins ago
BL
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Added 22 mins ago
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Added 22 mins ago
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NP Digital

Paid Media Strategist

Toronto, ON, Canada
Greater Toronto Area, Canada, Canada

$80,000 to $90,000 CAD / year · Full-time

Apply on LinkedIn About employer

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Job details

Pay: $80,000 to $90,000 CAD / year
Job type: Full-time
Apply by: Dec 13, 2026
Experience: 5+ years of experience in digital marketing strategy with a focus across Paid Search, Paid Social, Programmatic, and Analytics
Posting language: English
Posted: Nov 13, 2026

Original job description

TITLE Strategist, Paid Media

DEPARTMENT Paid Media

DIVISION NP Digital Canada

LOCATION Remote/Hybrid - Toronto or Montreal

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NPD Canada is seeking an experienced Strategist, Paid Media to help our growing Paid Media team while serving as a trusted resource for our prospective and existing clients. The ideal candidate for this role is someone who has experience building and leading paid media strategies at a digital marketing agency. You love building integrated media strategies for clients to achieve their business goals, and you know that no “one size fits all” approach will ever get optimal results for your clients. You’ve built hundreds of media plans, and equally important, you have the storytelling ability to bring those plans to life. You earn the trust of CMOs and CEOs by showing them thoughtful insights, compelling strategies, and clever uses of multiple paid channels to drive meaningful impact to their business.

As a Paid Media Strategist, you will be responsible developing innovative paid media strategies, media plans, budget proposal and media flowcharts for NPD’s advertising clients. You will work closely with other strategists for specific paid media tactics within the department to make sure we are developing innovative, full funnel paid media strategies that help our clients reach their target audience. The Senior Strategist will oversee the effective spending and follow-through of global media budgets within programmatic display, native, paid social, digital video, paid search, sponsorship, and more.

This position is based out of Canada. Applicants must reside and be authorized to work in Canada. Candidates in Toronto or Montreal will be prioritized.

ABOUT THE RESPONSIBILITIES

Reporting to the Director, Paid Media, The Strategist, Paid Media will be responsible for overseeing paid media strategy with a focus on growing revenue and improving client performance health.

Responsibilities include but are not limited to:

Leads the development of the digital media strategy for select NPD advertising clients; focusing on media tactics throughout the consumer journey; provides guidance for Digital channel strategy
Work with SMEs to develop integrated approaches for our clients & prospects
Proactively identify opportunities to grow and expand business aligned to NP Digital capabilities
Conduct market research & strategic briefs to guide the Paid Media department
Create integrated media plans that forecast actual business results for our clients
Identify needs of clients and help translate those needs into deliverables and SOWs
Architect data & measurement strategies to show a clear ROI from our efforts
As needed, plan, manage, and execute integrated Digital Media campaigns, including but not limited to account setup, strategy development, organization, and management

ABOUT YOU

5+ years of experience in digital marketing strategy with a focus across Paid Search, Paid Social, Programmatic, and Analytics
A history of developing business-driving integrated Paid Media programs for clients ranging from startups to Fortune 100 and spanning B2B and B2C
Excellent written and verbal communication skills
Ability to solve problems and identify opportunities using data & analytics, market research, and strategic frameworks
Experience managing complex, multi-platform digital marketing strategies across clients
Successful track record of helping to build and present strategic digital approaches, recommendations, and tactics for clients
Ability to translate digital & industry trends into succinct, compelling, conversational language for a variety of C-Suite and Marketing audiences
Understanding of agency-style business operations and how to leverage performance tactics to ensure long-term customer success and continued revenue growth
An individual who thrives in a fast-paced environment and a passion for growing a new department and service offering within an agency
Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on paid media industry topics

BONUS POINTS

Experience adopting and managing campaigns in Campaign Manager / SA360
Experience managing campaigns within Programmatic platforms (TTD, DV360, Amazon DSP)
Experience with Google Analytics and Google Tag Manager

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

Robust employer-paid top of the line benefits plan which includes medical, dental, vision, and life coverage. Including retirement Savings Plan with employer contribution
Flexible PTO: Take the time off that you need as you need it! In addition to our holidays, we close the office from Christmas to New Year’s
Fully remote & offer a New Hire Technology stipend to set up home office

ABOUT THE COMPENSATION

Base Salary: CAD $80,000.00 to $90,000.00; depending on experience and skills

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.

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More about this job

Responsibilities

Develop integrated paid media strategies, media plans, budgets, and measurement approaches for clients, aligning campaigns with business goals and the customer journey. Collaborate with channel specialists, identify growth opportunities, and oversee or execute campaigns across paid search, social, programmatic, display, video, and other channels.

Requirements

Requires at least five years of digital marketing strategy experience focused on paid search, paid social, programmatic, and analytics, along with a track record of building integrated campaigns for diverse clients. Candidates should have strong analytical, communication, presentation, and client leadership skills; experience with Campaign Manager, SA360, programmatic platforms, Google Analytics, or Google Tag Manager is an advantage.

Skills

Paid Media Strategy
Paid Search
Paid Social
Programmatic Advertising
Digital Marketing Analytics
Integrated Media Planning
Budget Management
Market Research
Data Measurement
Return On Investment Analysis
Campaign Management
Client Leadership
Strategic Communication
Google Analytics
Google Tag Manager
Media Buying

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
Life Insurance
Flexible Paid Time Off
Paid Holidays
New Hire Technology Stipend

Visa sponsorship

Not detected in the job text

Keywords

Paid Media
Paid Search
Paid Social
Programmatic Advertising
Digital Marketing
Media Strategy
Media Planning
Budget Forecasting
Native Advertising
Digital Video
Sponsorship
Performance Display
Campaign Management
Consumer Journey
Market Research
Strategic Briefs
Data Measurement
Return On Investment
Analytics
Campaign Manager
SA360
The Trade Desk
DV360
Amazon DSP
Google Analytics
Google Tag Manager
B2B
B2C
Client Leadership

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