Head of Marketing, Canada
- Quebec, QC, Canada
Full-time
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Job details
- Job type
- Full-time
- Apply by
- Experience
- 8+ years of B2B field and channel marketing leadership experience.
- Posting language
- English
- Posted
Original job description
Nutanix is seeking a Head of Field Marketing - Canada to lead strategic planning, demand generation, and sales alignment across Canadian direct and channel businesses. Reporting to the Internationals Field Marketing, this role requires 8+ years of field marketing experience, data-driven decision-making, and close collaboration with the Americas Channel Marketing team to drive pipeline.
Responsibilities
Responsibilities
- Drive field marketing strategy to achieve bookings and pipeline goals aligned with sales leadership.
- Track key performance metrics and analyze data to optimize campaign outcomes and ROI.
- Develop and execute commercial vertical marketing plans tailored to regional target audiences.
- Act as the primary liaison between corporate marketing, local sales teams, and channel partners.
- Manage regional marketing budget efficiently to maximize ROI.
- Plan and execute end-to-end field marketing campaigns including industry events, executive roundtables, and digital programs.
- Collaborate closely with regional sales leaders to enable account-based marketing (ABM) initiatives for key accounts.
- 8+ years of B2B field and channel marketing leadership experience.
- Proven success in driving pipeline growth and managing marketing budgets.
- Strong cross-functional leadership, strategic planning, and communication skills.
- Proficiency with marketing automation tools (e.g., Marketo, Salesforce).
- Bachelor's degree in Marketing, Business, or related field preferred.
- Experience working closely with direct sales teams and channel partner ecosystems across Canada.
- Strong event management and digital campaign strategy expertise in enterprise technology software.
- Must reside in Canada and be fluent in reading, writing, and speaking French.
More about this job
Responsibilities
Lead field marketing strategy and campaigns across Canada to achieve pipeline and bookings goals, working closely with sales teams and channel partners. Manage regional budgets, analyze performance and ROI, develop vertical marketing plans, and support account-based marketing for key accounts.
Requirements
Requires 8+ years of B2B field and channel marketing leadership experience, with a record of growing pipeline and managing budgets. Candidates should have strong strategic, communication, event, and digital campaign skills; experience with direct sales and Canadian channel partners; proficiency with tools such as Marketo and Salesforce; and fluency in French.
Skills
- Field Marketing
- Channel Marketing
- Demand Generation
- Pipeline Growth
- Sales Alignment
- Data Analysis
- Campaign Optimization
- Marketing Strategy
- Budget Management
- Event Management
- Digital Campaigns
- Account-Based Marketing
- Cross-Functional Leadership
- Marketo
- Salesforce
- French Fluency
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Sales
- Technology
Keywords
- Field Marketing
- Channel Marketing
- Demand Generation
- Pipeline Growth
- Bookings Goals
- Sales Alignment
- Commercial Verticals
- Marketing Budget
- Return On Investment
- Industry Events
- Executive Roundtables
- Digital Campaigns
- Account-Based Marketing
- Direct Sales
- Channel Partners
- Marketing Automation
- Marketo
- Salesforce
- Enterprise Technology Software
- French