Amazon eCommerce Strategist

A Little About Us

NutraChamps is a fast-growing health and wellness brand offering more than 90 nutritional supplements designed to help people live healthier lives.

Over the past decade, we've built a successful e-commerce business, established ourselves as a leading brand on Amazon, and expanded into additional sales channels.

We've been recognized among Canada's Top 50 Fastest-Growing Companies by The Globe and Mail and have earned Great Place to Work certification.

We're a close-knit team that values initiative, accountability, innovation, and measurable results.

At NutraChamps, your ideas matter. You'll have the opportunity to take ownership of meaningful projects, influence business decisions, and directly contribute to our continued growth.

We're looking for people who take initiative, challenge assumptions, continuously learn, and care about the results they produce.

This position is based in Toronto and follows a hybrid work model. Applicants must be able to work from our Toronto office as required.

We are not accepting applications from recruitment agencies.

Position Summary

We're looking for an experienced Amazon eCommerce Strategist to help accelerate growth, improve profitability, and strengthen our competitive position across Amazon marketplaces.

Reporting to the Amazon Channel Manager, you'll play a critical role in developing and executing strategies to grow our existing product portfolio, launch new products, improve organic search visibility, and maximize advertising efficiency.

This is a hands-on, analytical position requiring a deep understanding of Amazon's marketplace ecosystem, consumer purchasing behaviour, advertising platforms, and search performance.

You'll be expected to identify opportunities independently, develop actionable strategies, execute initiatives, and measure their financial impact.

Success in this position requires more than growing revenue. You must understand how to generate profitable, sustainable growth.

Primary Responsibilities

Amazon Growth & Marketplace Strategy

• Develop and execute strategies to increase Amazon sales, market share, and profitability.
• Identify opportunities to grow existing products through improved organic rankings, conversion rates, advertising efficiency, and competitive positioning.
• Analyze marketplace trends, competitor strategies, pricing, and consumer behaviour to identify growth opportunities.
• Develop and execute product launch strategies, including keyword targeting, listing optimization, advertising, and promotional planning.
• Identify underperforming products, diagnose performance issues, and implement corrective actions.
• Monitor product rankings, search visibility, sales velocity, and competitive positioning.
• Develop strategies to improve organic sales performance and reduce reliance on paid advertising where commercially appropriate.
• Support marketplace expansion initiatives, including Canada, the United Kingdom, and Europe.

Amazon Advertising & Profitability

• Develop and optimize Amazon advertising strategies across Sponsored Products, Sponsored Brands, Sponsored Display, and other applicable advertising solutions.
• Analyze advertising performance using ACOS (Advertising Cost of Sales), TACOS (Total Advertising Cost of Sales), ROAS (Return on Advertising Spend), and other relevant metrics.
• Identify opportunities to improve advertising efficiency while maintaining or increasing profitable sales.
• Develop keyword targeting, bidding, campaign segmentation, and budget allocation strategies.
• Analyze advertising performance at the campaign, keyword, and product levels.
• Understand the relationship between advertising spend, organic sales, profitability, and long-term product growth.
• Evaluate promotional activities based on incremental sales, contribution margins, and profitability.
• Collaborate with the Amazon Channel Manager on advertising budgets and financial forecasts.

Listing Optimization & Conversion

• Develop and execute listing optimization strategies to improve organic search visibility and conversion rates.
• Conduct keyword research and optimize product titles, bullet points, descriptions, and backend search terms.
• Collaborate with creative teams to improve product images, A+ Content, Brand Stores, and other conversion-focused assets.
• Develop and evaluate A/B (A/B Testing) experiments to improve listing performance.
• Identify opportunities to improve product positioning, differentiation, and consumer messaging.
• Analyze customer reviews, questions, and competitor listings to identify opportunities for product and content improvements.
• Ensure listing content and marketing practices comply with Amazon policies and applicable regulatory requirements.

Data Analysis & Performance Management

• Monitor and analyze product performance using Amazon Seller Central, Brand Analytics, advertising reports, and third-party analytical tools.
• Leverage Search Query Performance and Search Catalog Performance data to identify opportunities across the customer purchase journey.
• Develop actionable insights from sales, traffic, conversion, keyword ranking, and advertising performance.
• Track key performance indicators and provide recommendations supported by data.
• Develop performance forecasts and evaluate the financial impact of proposed initiatives.
• Identify emerging trends, competitive threats, and operational issues before they materially impact performance.
• Regularly communicate findings, results, and recommendations to management.
• Continuously test new strategies, evaluate results, and scale successful initiatives.

Cross-Functional Collaboration

• Work closely with marketing, creative, supply chain, and finance teams to execute marketplace initiatives.
• Coordinate product launches and promotional activities with inventory availability and financial objectives.
• Collaborate with internal stakeholders to prioritize initiatives based on expected business impact.
• Stay current with Amazon marketplace changes, emerging tools, advertising capabilities, and industry best practices.
• Take ownership of assigned projects and ensure timely, effective execution.

Qualifications

Required Experience

• Minimum 3 years of hands-on experience managing and growing products or brands on Amazon.
• Demonstrated success developing and executing Amazon growth strategies.
• Strong working knowledge of Amazon Seller Central and the Amazon advertising ecosystem.
• Experience with Amazon product launches, organic ranking strategies, keyword research, and listing optimization.
• Demonstrated ability to analyze Amazon advertising performance and optimize campaigns for profitability.
• Strong understanding of Amazon marketplace metrics, including conversion rates, organic sales, ACOS, TACOS, and contribution margins.
• Experience analyzing data and translating findings into actionable business recommendations.
• Strong proficiency with Microsoft Excel or Google Sheets.
• Excellent written and verbal English communication skills.
• Strong project management skills with demonstrated accountability for deadlines and results.

Preferred Qualifications

• Experience managing an established Amazon brand with a substantial product catalogue.
• Experience managing monthly Amazon advertising budgets exceeding $50,000.
• Experience within the health, wellness, or nutritional supplements industry.
• Familiarity with Amazon's policies concerning dietary supplements, restricted claims, and product compliance.
• Experience using tools such as Helium 10, Jungle Scout, Data Dive, or similar platforms.
• Experience with Amazon Brand Analytics, Search Query Performance, and Amazon Marketing Cloud.
• Experience launching products and expanding into international Amazon marketplaces.
• Experience with pricing strategies, inventory management, and profitability analysis.

What We Offer

• Comprehensive Health & Wellness Benefits Plan
• 5 Weeks Paid Time Off
• Flexible Working Hours
• Hybrid Work Environment
• Complimentary On-Site Gym
• Catered Breakfasts, Snacks, and Beverages
• Subsidized Parking or Public Transit
• Choice of Mac or PC
• Career Growth and Professional Development Opportunities
• Collaborative and Multicultural Workplace
• Opportunity to Make a Direct Impact on Business Growth

Compensation & Employment Details

Employment Type: Full-Time

Location: Toronto, Ontario

Work Arrangement: Hybrid

Compensation: Competitive salary based on experience and qualifications.