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Obakki

Senior Marketing Manager

Vancouver, BC, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Apr 24, 2027
Experience: 5+ years of experience in marketing, with at least 2+ years in a people management role
Posting language: English
Posted: Oct 26, 2026

Original job description

ABOUT US

At Obakki, we’re more than just a luxury brand with an online store - we’re a purpose-driven home goods and lifestyle company committed to connecting people through modern design that is both meaningful and intentional. Every piece we curate is handcrafted in collaboration with world-class artisans - real people whose craft infuses your home and hospitality space with connection and purpose.

We believe that conscious consumption and slow design can create positive change in the world. As a collective of innovators and changemakers, we are dedicated to building a better future for our global artisan partners - one thoughtfully designed product at a time.

Are you driven by purpose? Do you thrive in a creative, fast-paced environment where your ideas truly matter? We’re looking for innovative thinkers with the passion and determination to make a lasting impact on our company and our mission.

At Obakki, your qualifications are only part of the equation. What matters most is your passion for change and your ability to make things happen.

OVERVIEW

The Senior Marketing Manager plays a critical leadership role at Obakki, owning the day-to-day execution of marketing across channels while managing and developing the marketing team. This role is responsible for translating high-level strategy and annual planning into cohesive campaigns, channel plans, and operational excellence.

Reporting into senior leadership and working closely with a strategic marketing advisor, this role leads the GTM calendar, oversees campaign execution, manages agencies, and ensures marketing efforts are aligned with business priorities, product launches, and brand standards.

This is a hands-on leadership role for a thoughtful, organized marketer who thrives in a collaborative, fast-paced, design-led environment. The ideal candidate is comfortable working on both high-level strategy as well as in day-to-day execution.

KEY RESPONSIBILITIES

Marketing Leadership & Team Management

Lead and manage the marketing team, including the Digital Marketing Manager, Ecommerce & Merchandising Specialist and Social Media / Content Manager
Run weekly 1:1s, team meetings, and planning sessions to ensure clarity, accountability and alignment
Coach and develop team members, supporting skill growth and performance over time
Foster a collaborative, organized and high-performing marketing culture

GTM Planning & Campaign Management

Own the marketing GTM calendar, ensuring all launches, campaigns, and initiatives are clearly planned, resourced and executed
Ensure marketing efforts support broader business objectives and brand initiatives
Translate annual marketing strategy and priorities into quarterly and monthly plans
Lead campaign planning across channels, ensuring cohesive storytelling and execution
Partner with ecommerce, operations, and creative teams to align product priorities, merchandising and launch readiness

Channel Strategy & Performance

Oversee channel strategy and execution across email, social, editorial, paid media and campaigns
Work collaboratively with the team to define channel KPIs and performance targets
Review performance regularly, identifying insights and opportunities
Optimize channel plans based on results, seasonality and business needs

Project Management & Operations

Own marketing workflows and project management using Asana
Ensure campaigns and initiatives are clearly scoped, prioritized, and delivered on time
Balance multiple workstreams while maintaining a high standard of quality and organization
Act as the operational backbone of the marketing function

Agency & Contractor Management

Manage external agencies and partners, including paid media and PR
Oversee briefs, timelines and performance
Ensure agencies are aligned with Obakki’s brand, goals and GTM calendar

QUALIFICATIONS

5+ years of experience in marketing, with at least 2+ years in a people management role
Proven experience leading integrated marketing campaigns and GTM planning
Strong understanding of channel strategy across email, social, editorial and paid media
Demonstrated ability to manage teams, agencies and team workflows
Highly organized with strong project management skills
Comfortable working in a fast-paced, collaborative environment
Excellent written and verbal communication skills
Working proficiency with Klaviyo, Asana, Google Analytics and Shopify
This is an in-office role and candidates based in Vancouver are preferred

PERKS + BENEFITS

Competitive compensation package
Comprehensive medical and dental benefits
Opportunities for career advancement and growth
Inclusive and dynamic office culture
Generous employee discount
Engagement and team-building opportunities

EXCITED TO JOIN OUR TEAM?

If you are interested in pursuing a career at Obakki, please send your CV to: careers@obakki.com

Apply About employer

More about this job

Responsibilities

Lead and develop the marketing team while translating annual strategy into go-to-market calendars, channel plans, and coordinated campaigns. Manage marketing workflows, performance reviews, and external agencies, ensuring initiatives align with business priorities, product launches, and brand standards.

Requirements

Requires at least five years of marketing experience, including two or more years in people management, with experience leading integrated campaigns and go-to-market planning. Candidates should be organized communicators with channel strategy, team and agency management, and project management skills, plus working proficiency in Klaviyo, Asana, Google Analytics, and Shopify.

Skills

Marketing Leadership
Team Management
Go-To-Market Planning
Integrated Campaign Management
Channel Strategy
Email Marketing
Social Media Marketing
Editorial Marketing
Paid Media
Performance Analysis
Project Management
Agency Management
Written Communication
Verbal Communication
Klaviyo
Asana

Benefits

Medical And Dental Benefits
Career Advancement And Growth Opportunities
Inclusive And Dynamic Office Culture
Employee Discount
Team-Building Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Marketing
Go-To-Market Planning
Integrated Campaigns
Email Marketing
Social Media
Editorial
Paid Media
Channel Strategy
Key Performance Indicators
Campaign Management
Team Leadership
People Management
Agency Management
Project Management
Asana
Klaviyo
Google Analytics
Shopify
Ecommerce
Merchandising
Public Relations
Brand Standards
Product Launches
Marketing Workflows
Performance Analysis

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