Sales Development Representative

Job Description:

We are hiring a Sales Development Representative (SDR) to support outbound prospecting, lead qualification, pipeline generation, and meeting creation across client programs. This role is focused on identifying relevant prospects, engaging them through structured outreach, qualifying interest based on defined criteria, and handing over sales-ready opportunities to the respective sales teams.

This role is ideal for someone who is process-driven, comfortable with outbound motions, and able to work across lead lists, inbound signals, and CRM-based workflows.

Responsibilities:

• Work on assigned leads, accounts, and prospect lists from internal databases, marketing-generated sources, event/conference leads, lapsed accounts, and outbound campaigns
• Execute outbound outreach through email, calls, and other approved channels
• Qualify leads based on ICP fit, engagement behavior, interest signals, and defined SQL criteria
• Book qualified meetings or demos for the sales team
• Update lead status, activity notes, and follow-up actions accurately in CRM and sales engagement platforms
• Follow structured outreach cadences and handoff workflows
• Ensure suppression rules, opt-outs, competitor exclusions, and customer exclusions are followed
• Coordinate with internal sales, marketing, and operations teams to improve outreach quality and conversion
• Share insights on lead quality, campaign effectiveness, and messaging performance
• Meet daily, weekly, and monthly activity and pipeline contribution targets

Requirements:

• 1–3 years of experience in SDR, inside sales, lead generation, business development, or outbound prospecting
• Experience using CRM and outreach platforms such as HubSpot, Apollo, SmartLead, 11x, or similar tools
• Strong written and verbal communication skills
• Ability to handle high-volume lead engagement in a structured environment
• Strong follow-up discipline and attention to detail
• Good understanding of lead qualification and handoff processes
• Ability to work collaboratively with cross-functional teams

Preferred Qualifications:

• Experience in B2B sales, advertising, media, SaaS, or marketing-led outbound environments
• Familiarity with lead scoring, sales workflows, and SQL qualification models
• Exposure to working with event leads, marketing leads, and lapsed customer lists