Manager, Win50

OEG Sports & Entertainment delivers North America’s leading sports and entertainment experiences to connect our fans to their passions. Located in the heart of the ICE District, OEG owns the 5-time Stanley Cup Champion Edmonton Oilers, the WHL’s three-time Memorial Cup Champion Edmonton Oil Kings, and the AHL’s Bakersfield Condors. OEG operates Rogers Place, North America’s premier and most technologically advanced sports and entertainment venue. The 18,647 seat, $480 million arena is among the most technologically enabled sports facilities in North America as well as the first LEED Silver-certified NHL Facility in Canada.

Our vision is to be a Global Leader in Sports & Entertainment. Together, we inspire our fans by connecting them to their passions, which is ours as well! We play hard as a team, and with devoted integrity towards our common purpose. We have commitments to innovation and growth, combined with performance excellence that ensures a fair return on investment. We develop our people to be leaders in our industry, and we invest in our communities. Through our world class talent, we strive to WIN. ON and OFF the ICE.

About the Role:

The Manager, Win50 combines hands-on marketing execution with the operational coordination needed to deliver raffle marketing campaigns, content marketing, events, winner activity, prizing, and partner commitments. The position owns the campaign content engine and channel coordination while ensuring raffle administrators, customer representatives, sponsors, beneficiaries, agencies, and internal departments have the information, assets, and approvals, needed for successful execution.

Your Focus in this Role:

• Build and maintain the 50/50 digital advertising and marketing plan.
• Draft and coordinate game-day emails, live reads, push notifications, sports-media posts, and other campaign communications.
• Develop campaign creative requirements, global creative assets, and other digital ad campaigns ensuring materials are accurate, on brand, approved, and delivered on time.
• Plan monthly sponsor offers in conjunction with partnerships, sponsor codes, prizing messages, audience outreach, and promotional calls to action that support raffle participation and sell-through.
• Coordinate campaign send calendars and optimize email and SMS send times using engagement and sales results.
• Manage offer tracking, post tracking, push-notification planning, and other customer communications
• Collect and organize insights, identify performance patterns, and recommend changes to content, timing, targeting, and promotional approach.
• Coordinate winner information, winner lists for commercials, winner cheques, cheque presentations, and related communications while maintaining appropriate accuracy and confidentiality.
• Support prize fulfillment by ensuring administrators receive complete winner, prize, ticket, gift-card, supplier, and timing information needed to complete fulfillment.
• Provide guidance on unclaimed winners and customer responses, escalating issues and confirming consistent handling.
• Coordinate prizing, ticket requests, ticket compensation, gift-card sourcing, and delivery of tickets or prize materials.
• Coordinate device planning and other operational requirements for special activations.
• Prepare event-specific checklists, briefs, timelines, dependencies, and handoffs so marketing, raffle administration, technology, venue, and partner teams are ready to execute.
• Support day-to-day administrative needs, inbox coordination, meeting follow-up, creative-folder maintenance, and time-sensitive requests that affect raffle delivery.
• Lead working meetings, document decisions and actions, and maintain accountability across departments and partners.
• Conduct outreach related to 50/50 raffles, beneficiaries, community partners, sponsors, influencers, venues, and event stakeholders.
• Coordinate inputs, approvals, timelines, tickets, assets, and communications across internal departments and external partners.
• Maintain clear day-to-day communication, identify risks or missing information early, and resolve or escalate issues that could affect campaign or event delivery.
• Maintain integrated campaign and operational calendars covering content, events, offers, influencers, prizes, devices, approvals, and regulatory milestones.
• Track results and prepare concise reporting on campaign performance, social engagement, offers, email timing, events, and operational outcomes.
• Use post-campaign and post-event insights to improve workflows, clarify responsibilities, reduce rework, and strengthen future execution.
• Coordinate customer surveys and research as required for issues management, innovation and overall effectiveness

Who You Are:

• You’re a positive person with a customer-centric focus
• You’re a self-starter that is excited by autonomy and has a relentless drive to exceed expectations
• You’re open-minded and don’t mind adjusting on the fly
• You believe in a team-first mentality and you thrive in a collaborative, egoless environment
• You’re organized, have a keen eye for detail, and incredible time management skills
• You have a talent for building great working relationships at all levels within an organization

Education, Experience and Skills:

• Minimum of five years’ experience in marketing or product operations
• Bachelor's degree in marketing, business, or related discipline
• Strong conceptual and analytical skills combined with an ability to develop clear strategies and convert them into actions
• Experience quickly establishing personal credibility and building strong proactive relationships with a broad range of internal and external partners
• Sound business judgement
• Possess an entrepreneurial spirit and continuously innovates to achieve great results

What’s in it for you?

• 100% Employer Paid Benefits + RSP Matching Program
• Oilers, Oil Kings, and Live Entertainment Ticket Options
• Healthcare and Lifestyle Spending Account Options
• On-Site Parking and Transit Allowance
• On-Site Gym
• Beautiful Office Space located Downtown Edmonton within Rogers Place – with easy access to the LRT!
• Social Work Culture + Employee Events

Next Steps:

Thank you for your interest in joining our team! Those moving forward in the process will be contacted by a member of our team.

Stay in Touch!

Official Edmonton Oilers Website | NHL.com