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Added 12 mins ago
SEM Intelligence Specialist
Okanagan College
Kelowna, BC
Working from certified institutional data, the Specialist analyzes, forecasts, and visualizes enrolment data to support evidence-based decisions across recruitment, admissions, conversion,…
Added 12 mins ago
A-
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- Full-time
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Okanagan College

SEM Intelligence Specialist

Kelowna, BC, Canada

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Job details

Posting language: English
Posted: Nov 6, 2026

Original job description

When you join Okanagan College, you’re joining a team that’s transforming lives and communities.

Every course you create, every student you support and every connection you build, it all matters.

Be a part of a vibrant campus community, where the work you do every day truly makes a difference.

Desired Start Date: February 1, 2027
Salary Range: $76,023 -$111,500 annually. Typical hiring range $91,228 - $101,364
Bargaining Unit: Exempt - Administrators
Appointment Type: Continuing, Full-Time
Posting Closing Date: Open Until Filled

Schedule: M-F, 8:00-4:00 or 8:30-4:30; Evening/Weekend work as required

\nYour Opportunity

The Strategic Enrolment Intelligence Specialist reports to the Director, Strategic Enrolment Management, and serves as the senior analytical intelligence advisor within the SEM portfolio.

Working from certified institutional data, the Specialist analyzes, forecasts, and visualizes enrolment data to support evidence-based decisions across recruitment, admissions, conversion, retention, and market positioning. The Specialist leads market and competitive intelligence activities to identify emerging opportunities, risks and trends affecting enrolment strategy.

The role partners closely with the Registrar’s Office, Domestic and International Recruitment, Admissions, Communications & Marketing, Data Analytics and Reporting (DAR), Finance, and academic leadership. As a key source of enrolment intelligence for senior leadership and governance bodies, the role requires exceptional analytical acumen, strategic judgment, and discretion. The accuracy and integrity of its work have direct implications for institutional reputation, fiscal planning, and equitable student access.

Functions and Duties

Enrolment reporting & analysis: Lead the design, development and maintenance of enrolment reporting, scorecards, and recurring analytical products including application trackers, conversion-funnel analyses, monthly enrolment summaries and FTE and revenue forecasts Integrate and analyze data from DAR, Student Information Systems (SIS), CRM platforms, and external sources to meet SEM’s operational and strategic information needs.
Decision support: Produce ad hoc analysis executive-ready briefs and support materials for the Director, Enrolment Council, senior leadership, and Board.

Ensure analytical accuracy, consistency, and integrity through rigorous validation and resolve data discrepancies with DAR and the Registrar’s Office.

Data visualization & dashboards: Design, develop and maintain interactive dashboards and reports for Enrolment and Provost Councils and other leadership audiences using tools such as Power BI Tableau in collaboration with DAR. Apply current visualization and accessibility standards; enable governed self-service reporting, make responsible, validated use of AI-assisted analytics, and translate complex data into clear narratives for audiences from frontline recruiters to the Board.
Conversion funnel & student journey: Map and analyze the funnel from inquiry through registration and retention, identifying drop-off points and conversion drivers, supporting A/B testing and outcome measurement, and serving on the Conversion Task Force and SEM Operations team.
Forecasting & scenario modelling: Develop and maintain enrolment forecasting models, planning documents, and best-/most-likely-/worst-case scenarios to support SEM, Enrolment Council, and Provost Council planning, including providing analytical support for FTE and revenue planning with Finance and Institutional Research.
Market & competitive intelligence: Conduct primary and secondary research on demographic, labour-market, and competitor trends across the BC Interior and Canadian post-secondary sector; produce intelligence briefs and maintain a repository to inform enrolment-territory and program-portfolio decisions.
Data stewardship & governance: Act as the SEM portfolio’s data steward, ensuring compliance with data-governance standards, privacy legislation (FIPPA), and ethical, equity-informed data use that supports Indigenous and underrepresented learners; align definitions with partners and document methodologies.
Institutional enablement: Build the data capability of the SEM portfolio and the wider leadership team through guidance and training, and stay current with advances in analytics, BI tools, and market-research methods to continuously improve reporting and decision-making.

Education and Experience

Undergraduate degree in Data Science, Statistics, Economics, Business Analytics, Computer Science, Marketing Research, or a related field.
Minimum 3–5 years of progressive experience in a data-analyst, business-intelligence, or market-research role or enrolment/planning analytics preferably within Canadian post-secondary education or a similarly data-intensive, multi-stakeholder environment.
Demonstrated proficiency with data-visualization and BI tools (Power BI, Tableau, advanced Excel), SQL, and Python or R for data analysis.
Experience in market research design, execution, and synthesis (competitive analysis, survey research, trend analysis).
Familiarity with Student Information Systems (e.g., Banner), CDP and CRM platforms (e.g., Slate, HubSpot, Salesforce).
Experience producing executive-facing reports, presentations, and data narratives for senior leadership and governance audiences.
Combination of education and experience

Skills and Abilities

Advanced knowledge of data analytics, statistical methods, and research design, with deep understanding of data-visualization, information-design, and data-storytelling best practices, including accessibility standards.
Knowledge of Canadian post-secondary education systems, enrolment-management concepts, and the student lifecycle.
Familiarity with data-governance frameworks, privacy legislation (FIPPA), responsible-AI principles, and ethical data handling.
Expertise designing clear, decision-oriented dashboards, reports, and visualizations for diverse audiences.
Strong written and verbal communication; able to explain complex analytical concepts in accessible language and influence without authority.
Sound judgment interpreting data and managing ambiguity, clearly communicating limitations and confidence levels.
Excellent project management across competing priorities; meticulous attention to detail and discretion with confidential information; works independently while seeking stakeholder alignment.

Other Requirements

Valid BC Class 5 Driver’s License and access to a vehicle for inter-campus travel.
Ability to work occasional evenings and weekends as required to support reporting deadlines and governance cycles.
Occasional travel to community campuses and participation in sector conferences or professional development.

Our Values

Students first: Creating meaningful life-long educational opportunities of the highest quality for alumni, current, and future students is at the heart of everything we do. Community: We are one College. We enthusiastically embrace the opportunity to work with, learn from, and support everyone we encounter collaboratively and collegially. Respect: We welcome, embrace, and celebrate that which make us unique in creating an environment in which every individual is valued, affirming our commitment to human dignity for all. Courage: We are courageous in our actions in areas that contribute to positive change in our communities and beyond. We have the courage to be vulnerable. We are truthful, sincere, and act ethically with honesty and fairness. Relationships: We steward meaningful relationships built on a foundation of reciprocity. We are compassionate, empathic, and care for the holistic well-being of students, employees, community members, and the land. Distinction: We choose activities in which we can achieve excellence and positively impact society.

Okanagan College is committed to increasing the equitable and inclusive participation of marginalized people in all aspects of college life. We welcome and encourage applications from Indigenous Peoples, Black People, members of racialized groups/visible minorities, people with disabilities and people with diverse gender identities or expressions. People with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, AccessibilityHR@okanagan.bc.ca.

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More about this job

Responsibilities

The specialist leads the design and maintenance of enrolment reporting, forecasting models, and data visualizations to support evidence-based decision-making. They also conduct market and competitive intelligence research to identify trends and risks affecting institutional enrolment strategy.

Requirements

Candidates must hold an undergraduate degree in a relevant field such as Data Science, Statistics, or Business Analytics. A minimum of 3-5 years of progressive experience in data analysis or market research, preferably within the post-secondary sector, is required.

Skills

Data analysis
Enrolment forecasting
Data visualization
Power BI
Tableau
SQL
Python
R
Market research
Strategic planning
Statistical methods
Data governance
Reporting
Project management
Communication

Visa sponsorship

Not detected in the job text

Keywords

SEM
Data Science
Statistics
Economics
Business Analytics
Computer Science
Marketing Research
Power BI
Tableau
SQL
Python
R
Banner
Slate
HubSpot
Salesforce
FIPPA
Data Governance
Market Intelligence
Scenario Modelling
Conversion Funnel
Institutional Research
Data Storytelling
Accessibility Standards
Enrolment Forecasting
Revenue Planning
Competitive Analysis
Survey Research
Trend Analysis

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