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Technical and Regulatory Specialist
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- Full-time
…hazardous waste branches as a backup to the Technical Service Manager. Act as a primary Subject Matter Expert (SME) for the RPRA Hazardous Waste Program and lead efforts to evaluate and…
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AU
Manager, Finance Data Governance, Reporting and Systems
Athabasca University
Athabasca, AB
- $99,567.77 to $142,326.49 USD / year
- Full-time
Athabasca University's Office of the Vice President, Finance and Operations is recruiting for a Manager, Finance Data Governance, Reporting and Systems
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Finance Manager
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Vancouver, BC
- Full-time
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Vancouver, BC
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Technical Account Manager (TAM)
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Confidence working with technology, data, analytics and digital platforms to support better customer outcomes.
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Manager, Integrated Supply Chain - M&M Food Market
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Specialist, Manufacturing Procurement
Coca-Cola Canada Bottling Limited
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PC
Manager, Integrated Supply Chain - M&M Food Market
Parkland Corporation
Mississauga, ON
- Full-time
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Marketing Specialist
HockeyStickMan
Concord, ON
- Full-time
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C
Staff Program Manager, Marketing Enablement
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M
Lead Full Stack Engineer
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Associate Customer Success Manager - French
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Toronto, ON · Etobicoke, ON
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Added 1 hour ago
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Product Manager
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We’re looking for Product Manager to join our Digital Solutions team within our Winnipeg Office.
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Lead Full Stack Engineer
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Added 1 hour ago
IG
Senior Product Engineer
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Added 1 hour ago
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Okta

Senior Digital Strategy and Growth Manager

Toronto, ON, Canada

$140,000 - $192,000 CAD

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Job details

Pay: $140,000 - $192,000 CAD
Experience: 5+ years of growth, experimentation, or optimization experience with a track record of managing testing roadmaps and building strategic plans across marketing functions.
Posting language: English
Posted: Nov 2, 2026

Original job description

Secure Every Identity, from AI to Human

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk.

Role Overview

As a Senior Digital Growth & Personalization Manager, you'll be the strategic advisor and thought partner to our Digital Strategy team - helping define what to test, why it matters, and what the results mean for our customers. You'll own the intersection of customer research, testing strategy, and stakeholder guidance, building a testing roadmap grounded in deep understanding of B2B buyer journeys. This is a hands-on strategic role where you'll launch tests yourself, present findings, and become the trusted expert voice of site optimization and personalization.

Responsibilities

Test and personalization strategy: Define what should be tested and personalized and why. Guide teams with optimization best practices and refine test hypotheses with stakeholders to ensure rigor.
Own roadmap management: Build and manage a quarterly testing roadmap grounded in customer research and business priorities.
Customer journey research: Initiate your own research to understand friction points, user segments, and behavior patterns across our B2B buyer journey. Synthesize findings into actionable testing hypotheses and personas.
Hands-on test ownership: Launch and manage tests independently (copy changes, simple targeting, basic segments) while collaborating with engineering on more complex builds. Own test plans, success criteria, and validation.
Insights & analysis: Dig beyond winner/loser narratives. Uncover segment-specific lift, identify which experiences resonate with which buyer profiles, and translate findings into the next phase of strategy.
Stakeholder leadership & storytelling: Present test ideas, progress, and conclusions. Frame personalization and testing wins as drivers of sales cycle efficiency and user experience. Become the trusted advisor on digital strategy and buyer behavior.
Technical fluency & collaboration: Understand data layers, tracking requirements, and technical frameworks well enough to brief engineers and unlock deeper personalization triggers. You won't be implementing - but you'll speak the language.

Necessary Experience

5+ years of growth, experimentation, or optimization experience with a track record of managing testing roadmaps and building strategic plans across marketing functions.
Segmentation & targeting expertise: You understand how to define audiences, test hypotheses against specific segments, and identify which experiences move the needle for which buyer profiles.
Personalization campaign management: You’ve created new campaigns for web properties, reported progress, and iteratively improved personalization strategies.
Customer research & synthesis: You’re data-first, and seek to understand customer journeys and translate findings into testing strategy.
Testing platform expertise: Hands-on experience launching and managing tests through tools like Adobe Target is a plus. (Optimizely, VWO, experience with a testing platform is required).
Strategic stakeholder communication: You've presented test ideas, results, and strategic recommendations to Directors and Sr. Directors. You know how to frame testing wins as business outcomes, not just metrics.
Technical literacy: You understand data layers, tracking, and how personalization gets built and can launch simple tests (copy, basic targeting) independently.
B2B mindset: Experience in B2B environments, understanding longer sales cycles, multiple decision-makers, and the buyer journey complexity that shapes testing strategy.

Preferred Experience

B2B martech stack: Familiarity with tools like Marketo, Demandbase, 6sense, or similar - used to inform targeting and audience strategy.
Cross-organization collaborator: You've successfully shaped testing strategy or roadmaps as a peer advisor, pushing back on ideas and driving toward better hypotheses.
Advisory/council experience: You've been brought into strategic meetings as a trusted expert voice on digital strategy, user behavior, or testing - eventually spanning multiple teams.
Visualization & storytelling: You're comfortable building presentation decks, dashboards (Tableau, Looker, etc.), or visual narratives that make data compelling to leadership.
AI-Augmented Program Management: Active adoption of generative AI tools and workflows to compress the experimentation lifecycle

P20845

Below is the annual salary range for candidates located in Canada. Your actual salary will depend on factors such as your skills, qualifications, and experience. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental, and vision insurance, RRSP with a match, healthcare spending, telemedicine, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program, please visit: https://rewards.okta.com/can.

The annual base salary range for this position for candidates located in Canada is between:

$140,000 - $192,000 CAD

The Okta Experience

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws.

If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation.

Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

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More about this job

Responsibilities

You will define and manage a quarterly testing and personalization roadmap to optimize B2B buyer journeys. This involves conducting customer research, launching tests, and presenting data-driven insights to stakeholders to improve sales efficiency.

Requirements

Candidates must have 5+ years of experience in growth, experimentation, or optimization within B2B environments. Proficiency in testing platforms and the ability to synthesize customer data into actionable strategic plans are required.

Skills

Digital strategy
Growth marketing
Personalization
A/B testing
Conversion rate optimization
B2B buyer journey
Customer research
Data analysis
Stakeholder management
Adobe Target
Optimizely
VWO
Marketing technology
Generative AI
Strategic planning
Project management

Benefits

Health insurance
Dental insurance
Vision insurance
RRSP with a match
Healthcare spending
Telemedicine
Paid leave
PTO
Parental leave
Equity
Bonus

Visa sponsorship

Not detected in the job text

Keywords

Digital Strategy
Growth Manager
Personalization
Experimentation
B2B
Buyer Journey
Adobe Target
Optimizely
VWO
Marketo
Demandbase
6sense
Tableau
Looker
Generative AI
Data Layers
Tracking
Optimization
Stakeholder Communication
Roadmap Management
Customer Research
Segmentation
Targeting
Conversion Rate Optimization
Marketing Technology
User Experience
Sales Cycle
Strategic Advisor
Testing Rigor
Performance Metrics

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