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Senior Manager, Programmatic

  • Toronto, ON, Canada

Full-time

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Job details

Job type
Full-time
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Posting language
English
Posted

Original job description

Agency

Omd

Job Function

Media

Job Subfunction

Performance Media

Job Description

Position Summary:

The Account Manager, Programmatic is a pivotal leadership role responsible for formal team management, client relationship ownership, and supports the associate director in achieving the strategic success of a dedicated book of business. This role combines deep programmatic expertise with strong leadership skills to drive client growth, foster team development, and ensure operational excellence. The account manager is accountable for their team's operational excellence and their clients' satisfaction and business outcomes.

Key Responsibilities

Strategic & Operational Excellence:

  • Hold accountability for the campaign performance and quality of execution across the assigned client portfolio.
  • Set overarching campaign strategies, including targeting, bidding, platform mix, and data usage, guiding the team to successful implementation.
  • Drive account strategy by utilizing the Omni marketing intelligence platform and ROI-informed decisioning to translate client business objectives into measurable outcomes.
  • Drive the development of internal best practices and innovative techniques that lead to incremental performance gains and operational efficiency.
  • Take ownership of professional development by consistently completing DSP certifications and advanced trainings to maintain expert-level knowledge and identify new opportunities for campaign innovation.
  • Act as a subject matter expert, developing strategic relationships with key technology and media partners to bring best-in-class solutions to clients.

Client & Account Leadership

  • Own and manage the day-to-day client and agency partner relationships, acting as the primary senior point of contact for programmatic strategy and performance.
  • Lead the development of client strategy, annual account plans, and innovative marketing solutions to meet and exceed client goals.
  • Translate client business objectives into actionable, strategic campaign plans for the activation team to execute.
  • Lead client-facing presentations, confidently communicating campaign performance, strategic recommendations, and new growth opportunities.
  • Identify and capitalize on opportunities for account growth, including upselling existing clients and contributing to new business development.

Team Leadership & Management

  • Formally manage and mentor a team of programmatic specialists (Coordinators, Campaign Managers), including managing workloads, providing regular performance feedback, and supporting career development goals.
  • Ensure all team members are trained on programmatic best practices, internal processes, and new platform capabilities.
  • Demonstrate leadership by fostering a collaborative, high-performing team environment.
  • Inform and escalate team or client challenges to senior leadership, providing proactive and well-reasoned solutions.

Qualifications

  • 4-5 years of progressive experience in programmatic media, with a proven track record of client success.
  • At least 1-2 years of experience in a team leadership or mentorship capacity (direct or indirect management).
  • Expert-level, hands-on-keyboard experience with major DSPs, DMPs, ad servers, and verification partners.
  • Strong business acumen with demonstrated ability to manage client relationships and identify growth opportunities.
  • Exceptional analytical, problem-solving, and communication skills, with the ability to make compelling arguments based on data.
  • Proven ability to lead, train, and inspire junior team members.

Career Path

An account manager who excels in leading their team, consistently delivering the highest level of campaign performance while upholding best practices in brand safety, and demonstrates the strategic capability to manage a larger book of business is on a direct path to becoming an associate director.

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $70,000 - $80,000

Skills

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

$70,000-$80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

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$70,000-$80,000
More about this job

Responsibilities

Lead programmatic strategy and campaign performance across a client portfolio, owning senior client relationships, account planning, presentations, and growth opportunities. Manage and develop programmatic specialists while ensuring operational excellence, best practices, and strong client outcomes.

Requirements

Requires 4–5 years of progressive programmatic media experience, including 1–2 years in a team leadership or mentorship capacity. Candidates should have hands-on expertise with major DSPs, DMPs, ad servers, and verification partners, along with strong client management, analytical, communication, and team development skills.

Skills

  • Programmatic Media
  • Campaign Strategy
  • Team Leadership
  • Mentoring
  • DSP Expertise
  • DMP Expertise
  • Ad Servers
  • Verification Partners
  • Data Analysis
  • Problem-Solving
  • Communication
  • Business Development
  • ROI-Informed Decision-Making
  • Brand Safety

Benefits

  • Paid Time Off
  • Wellness Days
  • Four-Day Long Weekends
  • Summer Fridays
  • Meeting-Free Friday Afternoons
  • Flexible Hybrid Work
  • Formal Training and Development
  • Mental Health Training
  • Inclusion Education
  • Employee Community Groups

Visa sponsorship

Not detected in the job text

Categories

  • Marketing
  • Management & Leadership
  • Creative & Media
  • Sales
  • Data & Analytics

Keywords

  • Programmatic Media
  • Omni Marketing Intelligence Platform
  • Demand-Side Platforms
  • Data Management Platforms
  • Ad Servers
  • Verification Partners
  • Campaign Strategy
  • Targeting
  • Bidding
  • Platform Mix
  • Data Usage
  • ROI-Informed Decision-Making
  • Campaign Performance
  • Brand Safety
  • Account Planning
  • Media Activation
  • Performance Media
  • Best Practices
  • DSP Certifications
  • Technology Partners
  • Media Partners
  • Upselling
  • New Business Development
  • Team Management
  • Mentoring
  • Operational Excellence

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