Jobs in Canada

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Added 5 mins ago
Director, Talent Development
Liberty Utilities
Oakville, ON
…acquisition, leadership development, succession management, performance management, career development, and organizational capability building. Working closely with executive leaders, HR…
Added 20 mins ago
TL
Product Engineer
The Logistics Alliance Inc.
Mississauga, ON
- Full-time
This role exists because our business teams have more good ideas for tools than we have people to build them. You'll take a problem from an operations, finance or sales team, figure out…
Added 21 mins ago
Associate Director, Business Development (IT Agency Staffing & Recruitment)
Vaco by Highspring
Vancouver, BC
Associate Director, Business Development, Technology
Added 50 mins ago
OM
Audience & Data Strategy Director
Omnicom Media
Toronto, ON
- Full-time
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
Added 50 mins ago
EI
Manager, Project Delivery
Edmonton International Airport (YEG)
Edmonton, AB
- Full-time
…individuals to allow for expanded ideas, perspectives, and better business decisions. A core value of YEG is "investing in our talent" and it considers professional development, specialty…
Added 50 mins ago
LM
Head of Department – Medical Biology Laboratory
Lacroix Médecine Privée
Quebec, QC
- Full-time
Reporting to the Laboratory Director and working closely with the two Assistant Managers, the successful candidate will be a hands-on manager, present on the shop floor and involved in…
Added 51 mins ago
AG
Audience & Data Strategy Director
Adelphi Group
Toronto, ON
- Full-time
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
Added 1 hour ago
AC
Finance Manager, Academic
Algonquin College of Applied Arts and Technology
Ottawa, ON
- Full-time
Reporting to the Associate Director, Academic Finance Operations, the Finance Manager provides cross departmental leadership in financial strategy, budget development, quarterly budget…
Added 1 hour ago
LM
Head of Digital Performance
Lacroix Médecine Privée
Quebec, QC
- Full-time
Reporting to the Director of Marketing, the Digital Performance Manager plays a key role in the growth, reach, and success of the Lacroix Medical Group.
Added 1 hour ago
LM
DIRECTOR OF INFORMATION TECHNOLOGY
Lacroix Médecine Privée
Quebec, QC
- Full-time
The IT Director will therefore need to maintain close contact with the various business units and network teams to understand their needs, anticipate challenges, and ensure that…
Added 1 hour ago
EL
Sr. Director, Medical Affairs - Neuroscience
Eli Lilly and Company
Toronto, ON
- Full-time
The Sr. Director – Medical Affairs Neuroscience (NS) role is responsible for medical and scientific leadership for the Therapeutic Area (TA) Strategy. The core function of the Sr. Director…
Added 1 hour ago
HT
Director, Global Marketing & Sales Enablement
Husky Technologies
Bolton, ON
- Full-time
Title: Director, Global Marketing & Sales Enablement
Added 1 hour ago
HT
Director, Finance (CSM)
Husky Technologies
Bolton, ON
- Full-time
The Finance Director serves as a strategic business partner to the Leadership Team in support of Husky’s Global Service Business and Customer Success Management strategy. This role provides…
Added 1 hour ago
FC
Capacity Planning Manager PMO
Fidelity Canada
Mississauga, ON
- Full-time
…revenue growth tools through implementation of systems supporting business process automation. This role will be part of the technology team tasked with developing business critical…
Added 1 hour ago
AC
Director, IT Business Unit
ALTEN Canada
Toronto, ON
- Full-time
As Director of the IT Business Unit in Toronto, you will have end-to-end responsibility for building and scaling ALTEN Canada’s IT services business in Ontario.
Added 1 hour ago
A
Financial Services Manager - Northland Volkswagen
AutoCanada
Calgary, AB
- $150,000 to $180,000 CAD / year
- Other
…relationships to maximize customer satisfaction while achieving strong performance and profitability targets. Working closely with the Finance Director, the FSM creates seamless purchase…
Added 2 hours ago
CG
Manager, Growth Enablement – Account Management
Compass Group Canada
Mississauga, ON
- Full-time
The Manager, Growth Enablement – Account Management partners with the Senior Director, Growth Enablement in translating Account Management priorities into practical strategies, tools, and…
Added 2 hours ago
AM
Pre-Planning Director
Arbor Memorial Inc.
Burlington, ON
- $40,000 to $90,000 CAD / year
- Full-time
…package. We are invested in a culture of learning throughout our business and dedicated to providing health and wellness resources for all employees and their families. We also provide a…
Added 2 hours ago
HT
Maitre d'Hôtel sénior (H/F)
Hôtel Travelodge Québec
Quebec, QC
- Full-time
Whether traveling for leisure or business, Travelodge Québec stands out for its comprehensive range of services and amenities, including spacious complimentary covered parking, event…
Added 2 hours ago
M
Senior Business Consultant
Manulife
Toronto, ON · Waterloo, ON · Montreal, QC · Halifax, NS
- Full-time
Are you self-motivated, constantly driving innovation and efficiency by thinking like an entrepreneur? The Senior Business Consultant role within Manulife Contact Centre could be a perfect…
Added 2 hours ago
Vice President, Sales & Marketing
ASSA ABLOY
Montreal, QC · Lachine, Queb
Reporting to the President, Direct Business Canada, you’ll directly lead the Sales Directors and Director, Marketing, setting clear priorities and accountability for results. You’ll partner…
Added 2 hours ago
A
Project Controls Director
AtkinsRéalis
Mississauga, ON
- Full-time
…value, forecasting, change management, reporting, systems, and performance analysis. The Project Controls Director leads project controls teams, establishes standards and expectations,…
Added 2 hours ago
R
Senior Consultant, Technical - SR&ED
Ryan
Mississauga, ON
- Full-time
Must have excellent organization and time management skills, strong communication skills, and willingness to learn and be a team player · Valid driver’s license required
Added 2 hours ago
P
Practice Director (Consulting) - Data Projects (Snowflake, Databricks, Redis) - Toronto
Propel
Toronto, ON
- Full-time
Commercially aware with an understanding of how delivery performance connects to business outcomes
Added 2 hours ago
CC
Manager, Marketing and Creative Services
Centennial College
Toronto, ON · Scarborough, ON
- $88,985 to $116,682 CAD / year
- Full-time
Reporting to the Director, Marketing and Creative Services, the manager will lead the planning, development and delivery of the College’s marketing and promotional activities. The incumbent…

Omnicom Media

Audience & Data Strategy Director

Toronto, ON, Canada

Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 11, 2026
Posting language: English
Posted: Nov 11, 2026

Original job description

Agency

Omnicom Media

Job Function

Data and Analytics

Job Subfunction

Data Science and Analytics

Job Description

Position Summary

As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem-solving skills.

Key Responsibilities

Audience Strategy

Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Audience Execution

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
Maintain documentation of audience build processes, segment definitions, and activation requirements
Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Team Development

Mentor a talented team of 4+
Contribute to internal training materials and knowledge sharing sessions
Support recruitment efforts by participating in interviews and candidate evaluations
Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Continuous Learning & Innovation

Stay current on audience strategy best practices, emerging technologies, and privacy developments
Pilot new tools, techniques, and data sources to expand team capabilities
Document learnings and contribute to internal process improvements
Explore applications of AI/ML for audience development under senior guidance

Qualifications

Required Experience

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
Experience managing a multi-million-dollar budget
1-3 years of people management experience
Demonstrated ability to independently execute complex audience projects from data analysis through activation
Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
Proven ability to communicate technical concepts clearly to non-technical stakeholders

Core Competencies

Strong bias toward action with attention to detail and quality
Exceptional presentation and written communication skill
Ability to manage multiple concurrent projects with competing priorities
Works effectively across teams and builds productive relationships
Comfortable with ambiguity and changing priorities in a fast-paced environment

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary:$105,000 - $115,000

Skills

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
A flexible hybrid work model that works for you.
A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
A chance to be part of and grow within a global network of agencies.
The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to talentcanada@omnicommedia.com

$105,000 - $115,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

$105,000 - $115,000

Apply on LinkedIn About employer

More about this job

Responsibilities

Lead client audience strategy by connecting business priorities with data, technology, and measurable outcomes, and advise stakeholders through data-driven recommendations. Oversee audience execution and activation, mentor a team, manage data partnerships, and advance capabilities through innovation and process improvements.

Requirements

Requires at least seven years of experience in audience or data strategy, programmatic media, or marketing analytics, experience managing a multi-million-dollar budget, and one to three years of people management. Candidates must have hands-on experience building audience segments and activating campaigns across multiple platforms, along with the ability to communicate technical concepts clearly to non-technical stakeholders.

Skills

Audience Strategy
Data Strategy
Programmatic Media
Marketing Analytics
Audience Segmentation
Campaign Activation
Data Analysis
Audience Modeling
Match Rate Optimization
Campaign Pacing
Revenue Reporting
Presentation Skills
People Management
Cross-Functional Leadership
Problem-Solving

Benefits

Paid Time Off
Flexible Hybrid Work Model
Formal Training and Development
Employee Community Groups

Visa sponsorship

Not detected in the job text

Keywords

Audience Strategy
Data Strategy
First-Party Data
Second-Party Data
Third-Party Data
Programmatic Media
Marketing Analytics
Audience Segmentation
Segment Activation
Demand-Side Platforms
Social Platforms
Match Rate Optimization
Audience Modeling
Clustering
Lookalike Modeling
Propensity Scoring
Behavioral Segmentation
Campaign Pacing
Revenue Reporting
Data Partnerships
Advanced Analytics
Artificial Intelligence
Machine Learning
Privacy
Data-Driven Insights
Testing and Optimization
Client Consulting
Cross-Functional Leadership
Process Improvement
Data Science

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Jobs in Canada