Audience & Data Strategy Director
- Toronto, ON, Canada
Full-time
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Job details
- Job type
- Full-time
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- Posting language
- English
- Posted
Original job description
Agency
Omnicom Media
Job Function
Data and Analytics
Job Subfunction
Data Science and Analytics
Job Description
Position Summary
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
Key Responsibilities
Audience Strategy
Required Experience
Expected Salary:$105,000 - $115,000
Skills
Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:
$105,000 - $115,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
,
$105,000 - $115,000
Omnicom Media
Job Function
Data and Analytics
Job Subfunction
Data Science and Analytics
Job Description
Position Summary
As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.
- Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
- Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
- Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
- Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.
Key Responsibilities
Audience Strategy
- Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
- Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
- Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
- Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
- Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs
- Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
- Maintain documentation of audience build processes, segment definitions, and activation requirements
- Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
- Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.
- Mentor a talented team of 4+
- Contribute to internal training materials and knowledge sharing sessions
- Support recruitment efforts by participating in interviews and candidate evaluations
- Provide technical guidance to junior team members and media planners on audience capabilities and data requirements
- Stay current on audience strategy best practices, emerging technologies, and privacy developments
- Pilot new tools, techniques, and data sources to expand team capabilities
- Document learnings and contribute to internal process improvements
- Explore applications of AI/ML for audience development under senior guidance
Required Experience
- 7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
- Experience managing a multi-million-dollar budget
- 1-3 years of people management experience
- Demonstrated ability to independently execute complex audience projects from data analysis through activation
- Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
- Proven ability to communicate technical concepts clearly to non-technical stakeholders
- Strong bias toward action with attention to detail and quality
- Exceptional presentation and written communication skill
- Ability to manage multiple concurrent projects with competing priorities
- Works effectively across teams and builds productive relationships
- Comfortable with ambiguity and changing priorities in a fast-paced environment
Expected Salary:$105,000 - $115,000
Skills
Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:
- Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
- A flexible hybrid work model that works for you.
- A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
- A chance to be part of and grow within a global network of agencies.
- The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
$105,000 - $115,000
To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/
,
$105,000 - $115,000
More about this job
Responsibilities
Lead client audience strategy by connecting business priorities with data, technology, and measurable outcomes, and advise stakeholders through data-driven recommendations. Oversee audience execution and activation, mentor a team, manage data partnerships, and advance capabilities through innovation and process improvements.
Requirements
Requires at least seven years of experience in audience or data strategy, programmatic media, or marketing analytics, experience managing a multi-million-dollar budget, and one to three years of people management. Candidates must have hands-on experience building audience segments and activating campaigns across multiple platforms, along with the ability to communicate technical concepts clearly to non-technical stakeholders.
Skills
- Audience Strategy
- Data Strategy
- Programmatic Media
- Marketing Analytics
- Audience Segmentation
- Campaign Activation
- Data Analysis
- Audience Modeling
- Match Rate Optimization
- Campaign Pacing
- Revenue Reporting
- Presentation Skills
- People Management
- Cross-Functional Leadership
- Problem-Solving
Benefits
- Paid Time Off
- Flexible Hybrid Work Model
- Formal Training and Development
- Employee Community Groups
Visa sponsorship
Not detected in the job text
Categories
- Data & Analytics
- Marketing
- Management & Leadership
- Creative & Media
- Consulting
Keywords
- Audience Strategy
- Data Strategy
- First-Party Data
- Second-Party Data
- Third-Party Data
- Programmatic Media
- Marketing Analytics
- Audience Segmentation
- Segment Activation
- Demand-Side Platforms
- Social Platforms
- Match Rate Optimization
- Audience Modeling
- Clustering
- Lookalike Modeling
- Propensity Scoring
- Behavioral Segmentation
- Campaign Pacing
- Revenue Reporting
- Data Partnerships
- Advanced Analytics
- Artificial Intelligence
- Machine Learning
- Privacy
- Data-Driven Insights
- Testing and Optimization
- Client Consulting
- Cross-Functional Leadership
- Process Improvement
- Data Science