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Added 2 months ago
FE
Data Engineer
Future Electronics
Kirkland, QC
- Full-time
…business intelligence and advanced analytics while working closely with analysts, data scientists, architects, and business…
Added 2 months ago
BS
Platform Engineer
Bay Street Staffing
Toronto, ON · Greater Toronto Area, Canada
- Contract
Develop automation scripts and platform tooling using Python and Bash.
Added 2 months ago
C
Prototype Technician
CURA
Calgary, AB
- Full-time
A careful and methodical approach to builds, record-keeping, and data organization, with comfort analyzing data using Excel, Python, MATLAB, or similar tools
Added 2 months ago
T
Senior AI Engineer, Agentic Healthcare Platform
TechDoQuest
Canada
- Contract
Strong production experience with Python, asynchronous programming, backend APIs, and service-oriented architecture.
Added 2 months ago
OM
Director, Audience Strategy
Omnicom Media
Toronto, ON
- Full-time
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.
Added 2 months ago
RV
Product Verification Specialist
Ross Video
Ottawa, ON · Nepean, ON
- Full-time
Proficiency with scripting and test automation in Python. Exposure to Tcl, Bash, or Perl is considered an asset.
Added 1 month ago
W
Machine Learning Engineer - Financials
Workday
Vancouver, BC · Canada, BC, Vancouver
- Full-time
5+ years of professional experience with Python and supporting numeric libraries, with experience in shipping production code and models
Added 2 months ago
Q
System Engineer, Application Engineering Principal
Qualcomm
Ottawa, ON · Toronto, ON
- Full-time
Collaborate with silicon, package, and system design teams to improve model accuracy and usability.
Added 1 month ago
Q
Hardware Design Engineer – Application Engineering, Staff
Qualcomm
Ottawa, ON
- Full-time
…world class products. Qualcomm Hardware Engineers collaborate with cross-functional teams to develop solutions and meet performance requirements. New…
Added 2 months ago
Consultant - Modernisation des applications | Consultant - Application Modernization, AWS Professional Services
Amazon
Montreal, QC
…Amazon Web Services (AWS). In this role, you'll work closely with customers to design, develop, implement and re-engineer applications to fully leverage the AWS Cloud, including…
Added 2 months ago
Consultant senior - Modernisation des applications | Sr. Consultant - Application Modernization, AWS Professional Services
Amazon
Montreal, QC
…Amazon Web Services (AWS). In this role, you'll work closely with customers to design, develop, implement and re-engineer applications to fully leverage the AWS Cloud, including…
Added 2 months ago
TR
Sr. UX Designer
Thomson Reuters
Toronto, ON · Canada, Toronto, Ontario
- Full-time
…high-impact workflows. You will define how humans collaborate with AI - designing the interactions, feedback loops, transparency moments, and control surfaces that make AI feel both…
Added 2 months ago
EV
Geologist or Geologist In Training
Elk Valley Resources
Elkford, BC
- $91,300 to $126,800 CAD / year
Experience with acQuire, MinePlan, Power BI, geological databases, geophysical logging systems, or Python is considered an asset
Added 5 months ago
S
Full Stack Developer – Product Engineering
Showpass
Calgary, AB
- Full-time
Backend development experience, ideally with Python/Django or similar frameworks
Added 2 months ago
EG
AI - Full Stack Engineer
Emterra Group
Remote, Canada
- $110,000 to $120,000 CAD / year
- Full-time
- Remote
…organics, and waste that keep our communities clean and safe. With customer service and safety as our focus, we are looking for an energetic and driven employee to support our growing…
Added 2 months ago
CI
Intermediate Product Tester
Calian in Space & Technology
Calgary, AB
- Full-time
Hands-on experience with test automation, preferably using Python.
Added 2 months ago
I
Technology Lead - Informatica Developer
Infosys
Calgary, AB
- Full-time
We are seeking an experienced Informatica Developer to design, develop, and support enterprise data integration solutions across on-premise and cloud platforms. The ideal candidate will…
Added 2 months ago
V
Product Manager - Applications / Gestionnaire Produit - Applications
Vention
Montreal, QC
- Full-time
Headquartered in Montreal, Detroit and Munich, Vention helps manufacturers automate their operations in record time with the only hardware and software AI-powered platform built for the…
Added 2 months ago
V
Senior Software Developer (Digital Workflow) / Développeur(-euse) sénior, logiciel
Vention
Montreal, QC
- Full-time
Experience with TypeScript, Python, and with web development frameworks such as React
Added 2 months ago
V
Product Manager - MachineLogic / Gestionnaire de produit - MachineLogic
Vention
Montreal, QC
- Full-time
Headquartered in Montreal, Detroit and Munich, Vention helps manufacturers automate their operations in record time with the only hardware and software AI-powered platform built for the…
Added 2 months ago
AC
Product Engineering (Fabric Data Engineering)
Allstate Canada
Toronto, ON
- Full-time
…1953, Allstate strives to reassure both customers and employees with its “You’re in Good Hands®” promise and is proud to have been named a Best Employer in Canada for nine consecutive…
Added 2 months ago
AC
Full Stack Engineer Remote
Alexander Chapman
Canada
- Full-time
2–6 years of full-stack engineering experience with strong ownership of products or major features. Strong experience across frontend and backend development, including Python, React,…
Added 2 months ago
Senior Solutions Architect, ISV Canada
Amazon
Toronto, ON
- Experience with scripting, automation, and software development in multiple languages (Python, JavaScript, Java, etc.)
Added 2 months ago
Senior Consultant - Fraud Analytics
EY
Toronto, ON
Proficiency in SQL and experience with at least one analytical programming language or platform, such as Python, R, or SAS.
Added 1 month ago
F
Manager, Risk Modelling & Analytics, Forecasting
Financeit
Remote, Canada
- Full-time
- Remote
Do you love diving into data, solving problems with tech, and learning how fintechs get funded by lenders? Are you equally skilled at balancing deep thinking with pragmatic execution, and…

Omnicom Media

Director, Audience Strategy

Toronto, ON, Canada

Expected Salary: $105,000 - $115,000 · Full-time

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Job details

Pay: Expected Salary: $105,000 - $115,000
Job type: Full-time
Posting language: English
Posted: Aug 27, 2026

Original job description

Position Summary

As our new Director, Audience Strategy, you will take on blended agency + client-facing role that incorporates business consulting, analytical depth, and cross-functional leadership.

Serving as a trusted advisor, you will connect client priorities to the right data capabilities (1P, 2P, 3P), technology, and strategy, to help drive measurable business outcomes.
Using your financial accumen and eye for detail you will ensure accurate revenue reporting, campaign pacing, and identify opportunities to grow audience targeting usage
Using your technical expertise and analytics skills you will support a talented team of analysts on segment creation, activation, manage operational issues, and collaborate on the development of new tools that improve the efficiency and effectiveness of our processes.
Leveraging your industry knowledge and leadership skills, you will work with internal product teams and vendors partners to grow our capabilities.

This position requires strong strategic thinking, relationship building and management, presentation, critical thinking, and problem-solving skills.

Key Responsibilities

Audience Strategy

Own the audience narrative for clients and align all work to business priorities and measurable outcomes.
Advise senior stakeholders using data-driven insights across audience strategy, testing, and optimization.
Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders
Support development of client-facing deliverables including segment specifications, activation guides, and performance reports
Evolve and manage client data partnerships to ensure our audience offering stays ahead of customer needs

Audience Execution

Manage audience infrastructure including segment uploads, match rate optimization, and troubleshooting activation issues across DSPs, social platforms, and other endpoints
Maintain documentation of audience build processes, segment definitions, and activation requirements
Support audience modeling projects including clustering, lookalike modeling, propensity scoring, and behavioral segmentation in partnership with Advanced Analytics team
Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Team Development

Mentor a talented team of 4+
Contribute to internal training materials and knowledge sharing sessions
Support recruitment efforts by participating in interviews and candidate evaluations
Provide technical guidance to junior team members and media planners on audience capabilities and data requirements

Continuous Learning & Innovation

Stay current on audience strategy best practices, emerging technologies, and privacy developments
Pilot new tools, techniques, and data sources to expand team capabilities
Document learnings and contribute to internal process improvements
Explore applications of AI/ML for audience development under senior guidance

Qualifications

Required Experience

7+ years of experience in audience strategy, data strategy, programmatic media, or marketing analytics within agency, brand, or martech environments
Experience managing a multi-million-dollar budget
1-3 years of people management experience
Demonstrated ability to independently execute complex audience projects from data analysis through activation
Direct hands-on experience building audience segments and managing campaign activation across multiple platforms
Proven ability to communicate technical concepts clearly to non-technical stakeholders

Core Competencies

Strong bias toward action with attention to detail and quality
Exceptional presentation and written communication skill
Ability to manage multiple concurrent projects with competing priorities
Works effectively across teams and builds productive relationships
Comfortable with ambiguity and changing priorities in a fast-paced environment

Industry Knowledge

Understanding of the Canadian data partner ecosystem
Knowledge of privacy regulations (PIPEDA, CASL) and their implications for audience strategy
Awareness of cookie-less targeting approaches and emerging identity solutions
Basic understanding of media marketplace dynamics and trading mechanics

Technical Capabilities

Working knowledge of SQL with ability to debug queries for data extraction, transformation, and segmentation
Working knowledge of statistical analysis and modeling techniques (clustering, regression, propensity models)
Familiarity with programmatic buying, DSPs, DMPs, CDPs, and ad serving technologies
Experience with analytics platforms (Google Analytics, Adobe Analytics) and measurement methodologies
Exposure to Python or R is an asset
Experience with data clean rooms and privacy-enhancing technologies is a plus

Education

University degree in Marketing, Statistics, Data Science, Business Analytics, or related quantitative field
Advanced degree (MBA, MS) is an asset but not required

Working Conditions

Hybrid work environment with flexibility for remote work
Fast-paced agency environment with multiple clients and competing deadlines
Occasional evening or weekend work during peak campaign periods
Some travel may be required for client meetings or industry events

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $105,000 - $115,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

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More about this job

Responsibilities

Lead audience strategy by connecting client priorities to data capabilities and driving measurable business outcomes. Manage audience infrastructure, mentor a team of analysts, and collaborate with product teams to expand technical capabilities.

Requirements

Requires 7+ years of experience in audience or data strategy and 1-3 years of people management experience. Must possess technical proficiency in SQL and programmatic platforms, along with a university degree in a quantitative field.

Skills

Audience Strategy
Data Strategy
Programmatic Media
Marketing Analytics
People Management
SQL
Statistical Analysis
Budget Management
Stakeholder Management
Segment Creation
DSP
CDP
DMP
Google Analytics
Adobe Analytics
Python

Benefits

Paid time off
Vacation
Monthly wellness days
Four-day long weekends
Half-day summer Fridays
Meeting-free Friday afternoons
Flexible hybrid work model
Formal training opportunities
Mental health training
Inclusion education

Visa sponsorship

Not detected in the job text

Keywords

1P Data
2P Data
3P Data
Programmatic Buying
DSP
DMP
CDP
SQL
Python
R
Google Analytics
Adobe Analytics
PIPEDA
CASL
Cookie-less Targeting
Identity Solutions
Clustering
Regression
Propensity Models
Behavioral Segmentation
Data Clean Rooms
Privacy-Enhancing Technologies
Martech
Audience Modeling
Lookalike Modeling
Ad Serving
Business Consulting
Revenue Reporting
Campaign Pacing
Advanced Analytics

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