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Omnicom Media

Lead de pratique, Programmatique

Montreal, QC, Canada

Full-time

Apply on LinkedIn About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 23, 2026
Posting language: English · French
Posted: Oct 30, 2026

Original job description

English section of this bilingual listing.

Do you want to be the voice of Programmatic across an entire agency, to set the standard for excellence, and to inspire your peers? Do you dream of combining technical expertise with influential and transformative leadership?

This could be the beginning of your story at Omnicom!

With us, you'll have the freedom to take the place that's rightfully yours.

Who We Are

Omnicom Media Montreal is a thousand and one stories told by more than 200 colleagues and friends who specialize in media planning, business strategy, project management, and digital and audio & video performance.

Our expertise lies in understanding our customers' needs and challenges, and in constantly adapting to them. We build unique media strategies by leveraging data and insights to determine the best channels and environments to reach our target audiences. We're pros at working with digital platforms, TV, radio and even OOH. We make sure that everything is in place, using the technological tools and databases at our disposal, so that our customers stand out in their media strategies. Now that's media creativity!

With us, every story is unique, but every success is shared. Growth is not a predetermined path, but a personalized adventure where a new page in our shared history is written every day.

Maximise the use of agency and network tools
Establish work processes that standardise the excellence of deliverables
Build and maintain close relationships with industry media partners while maintaining a neutral stance
Provide senior-level support to clients
Participate in initiatives aimed at showcasing our leadership and expertise
Develop and deliver internal and external training and materials
Participate in industry panels, articles or other forms of communication
Collaborate with key network stakeholders to develop best practices

We Want To Know You If You Have

A minimum of 5 years of experience in programmatic
Experience in coaching and developing more junior staff
The ability to develop and maintain strong internal and external relationships and partnerships
The ability to collaborate effectively in multidisciplinary teams and foster positive team spirit
The ability to structure your thinking and express it clearly and effectively
Leadership, influence and proactivity
Fluency in both spoken and written French and English (English is a basic requirement because our global network interacts daily with clients on a national and international scale.).

THE LITTLE AND BIG PLUSES OF OMNICOM

Many opportunities for advancement to encourage your ambitions
Many hours of training every year
100% employer-paid insurance (except long-term disability) effective from day 1 (includes dental, health and vision care, travel insurance, flex credits for your well-being, and more!)
5 paid 4-day long weekends during the year
Offices closed during the holiday season
Multiple health and wellness days off for your physical, psychological and even menstrual health
A public transit discount
A strong social life, even in hybrid work. Your colleagues will become your friends during our celebrations where everyone's contribution is recognized.

N/A

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

N/A

Read the full bilingual original

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

English will follow**

Tu veux être la voix de la Programmatique dans toute une agence, standardiser l'excellence et inspirer tes pairs? Tu rêves de combiner l'expertise technique avec le leadership d'influence et de transformation?

C’est peut-être le début de ton histoire chez Omnicom!

Chez nous, tu auras toute la liberté de prendre la place qui te revient: la tienne.

QUI NOUS SOMMES

Omnicom Media Montréal, c’est mille + 1 histoires racontées par plus de 200 collègues et ami.e.s qui se spécialisent en planification média, en stratégie d'affaires, en gestion de projet et en performance numérique et audio & vidéo.

Notre expertise est de comprendre les besoins et défis de nos clients et d’être en constante adaptation. Nous bâtissons des stratégies médias uniques en mettant à profit les données et les insights afin de déterminer les meilleurs canaux et environnements qui nous permettront de rejoindre nos publics cibles. Nous sommes des pros des plateformes numériques, de la télé, de la radio, ou même de l’affichage. Nous nous assurons de tout mettre en place en utilisant les outils technologiques et bases de données à notre disposition afin que nos clients se démarquent dans leurs stratégies médias. Ça, c’est la créativité média!

Chez nous, si chaque histoire est unique, tous les succès sont partagés. La croissance n'est pas un chemin tracé d’avance, mais une aventure personnalisée où une nouvelle page de notre histoire commune s’écrit chaque jour.

TON MANDAT

En tant que leader de pratique, tu établiras les objectifs clairs, tu transmettras la priorité de la valeur client à ton équipe, tu standardiseras l'excellence des livrables et tu entretiendras l'innovation constante. Tu accompagneras les client.e.s en tant qu'expert.e sénior, tu formeras les équipes internes et externes, et tu collaboreras avec les autres leads du réseau pour bâtir des pratiques robustes et évolutives. Tu seras celui ou celle qui transforme la performance en culture et l'expertise en influence.

Au Quotidien, Tu

Instaureras une culture propice à la performance des investissements médias ;
Communiqueras et établiras des objectifs clairs et mesurables ;
Maximiseras l’utilisation des outils de l’agence et du réseau ;
Établiras des processus de travail qui permettent de standardiser l’excellence des livrables ;
Établiras et conserveras une proximité avec les partenaires média de l’industrie, en maintenant une posture neutre ;
Offriras un accompagnement sénior auprès des clients ;
Participeras aux initiatives visant à diffuser notre leadership d’expertise ;
Élaboreras et dispenseras des formations et documents internes et externes ;
Participeras aux panels, articles ou autre forme de communication dans l’industrie ;
Collaboreras avec les intervenants clé du réseau pour développer les pratiques.

On Veut Te Connaitre Si Tu As

Un minimum de 5 ans d’expérience en programmatique ;
Un diplôme post-secondaire pertinent (média, marketing, communication, etc.) ;
Une agilité opérationnelle et adaptabilité dans des contextes changeants ;
Un esprit analytique pour prendre des décisions éclairées ;
Une expérience en coaching et développement de personnes plus juniors ;
Une capacité à développer et entretenir de solides relations et partenariats en interne et en externe ;
Une capacité à collaborer efficacement en équipes multidisciplinaires et à maintenir un bon esprit d’équipe ;
Une capacité à structurer sa pensée et l’exprimer avec clarté et impact ;
Du leadership, une capacité d’influence et de la proactivité ;
Un bilinguisme français-anglais fluide à l’oral et à l’écrit (L’anglais est un prérequis de base parce que notre réseau mondial transige quotidiennement avec une clientèle d’envergure nationale et internationale.).

LES PETITS ET GRANDS PLUS D’OMNICOM

Plusieurs opportunités d’avancement pour encourager tes ambitions ;
Plusieurs heures de formation chaque année ;
Assurances payées à 100% par OMG (sauf invalidité longue durée) effectives dès le jour 1(incluant les soins, de santé, de vision et dentaires, l’assurance voyage, des crédits flexibles pour ton mieux-être, et plus encore!) ;
5 longs weekends payés de 4 jours durant l'année ;
Bureaux fermés durant le temps des Fêtes ;
Nombreux congés de santé et de bien-être autant pour ta santé physique que psychologique et même menstruelle ;
Rabais de transport en commun ;
Vie sociale forte même en travail hybride. Tes collègues deviendront tes ami.es lors de nos célébrations où l’on reconnait la contribution de chacun.e.

--

Do you want to be the voice of Programmatic across an entire agency, to set the standard for excellence, and to inspire your peers? Do you dream of combining technical expertise with influential and transformative leadership?

This could be the beginning of your story at Omnicom!

With us, you'll have the freedom to take the place that's rightfully yours.

Who We Are

Omnicom Media Montreal is a thousand and one stories told by more than 200 colleagues and friends who specialize in media planning, business strategy, project management, and digital and audio & video performance.

Our expertise lies in understanding our customers' needs and challenges, and in constantly adapting to them. We build unique media strategies by leveraging data and insights to determine the best channels and environments to reach our target audiences. We're pros at working with digital platforms, TV, radio and even OOH. We make sure that everything is in place, using the technological tools and databases at our disposal, so that our customers stand out in their media strategies. Now that's media creativity!

With us, every story is unique, but every success is shared. Growth is not a predetermined path, but a personalized adventure where a new page in our shared history is written every day.

YOUR MANDATE

As a practice leader, you will set clear objectives, instill a focus on client value within your team, ensure consistent excellence in deliverables, and foster continuous innovation. You will support clients as a senior expert, train internal and external teams, and collaborate with other leads in the network to develop robust, scalable practices. You will transform performance into culture and expertise into influence.

On a Day-to-day Basis, You Will

Foster a culture conducive to media investment performance
Communicate and set clear, measurable objectives
Maximise the use of agency and network tools
Establish work processes that standardise the excellence of deliverables
Build and maintain close relationships with industry media partners while maintaining a neutral stance
Provide senior-level support to clients
Participate in initiatives aimed at showcasing our leadership and expertise
Develop and deliver internal and external training and materials
Participate in industry panels, articles or other forms of communication
Collaborate with key network stakeholders to develop best practices

We Want To Know You If You Have

A minimum of 5 years of experience in programmatic
A relevant post-secondary degree (media, marketing, communications, etc.)
Operational agility and adaptability in changing contexts
An analytical mindset to make informed decisions
Experience in coaching and developing more junior staff
The ability to develop and maintain strong internal and external relationships and partnerships
The ability to collaborate effectively in multidisciplinary teams and foster positive team spirit
The ability to structure your thinking and express it clearly and effectively
Leadership, influence and proactivity
Fluency in both spoken and written French and English (English is a basic requirement because our global network interacts daily with clients on a national and international scale.).

THE LITTLE AND BIG PLUSES OF OMNICOM

Many opportunities for advancement to encourage your ambitions
Many hours of training every year
100% employer-paid insurance (except long-term disability) effective from day 1 (includes dental, health and vision care, travel insurance, flex credits for your well-being, and more!)
5 paid 4-day long weekends during the year
Offices closed during the holiday season
Multiple health and wellness days off for your physical, psychological and even menstrual health
A public transit discount
A strong social life, even in hybrid work. Your colleagues will become your friends during our celebrations where everyone's contribution is recognized.

N/A

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us - we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/

,

N/A

Apply on LinkedIn About employer

More about this job

Responsibilities

Lead the agency's programmatic practice by setting measurable objectives, promoting client value, standardizing deliverables, and fostering innovation and media investment performance. Provide senior expertise to clients, train internal and external teams, build industry and network partnerships, and represent the agency's expertise through industry communications.

Requirements

Candidates need at least five years of programmatic experience and a relevant post-secondary degree. They should bring analytical judgment, leadership and coaching experience, strong collaboration and relationship-building abilities, adaptability, and fluency in spoken and written French and English.

Skills

Programmatic Advertising
Media Investment Performance
Leadership
Coaching and Staff Development
Analytical Decision-Making
Client Support
Training and Facilitation
Process Standardization
Innovation
Relationship Building
Partnership Development
Cross-Functional Collaboration
Communication
Influence
Operational Agility
French-English Bilingualism

Benefits

Career Advancement Opportunities
Professional Training
Employer-Paid Insurance
Health Insurance
Vision Insurance
Dental Insurance
Travel Insurance
Wellness Credits
Paid Long Weekends
Health and Wellness Leave
Public Transit Discount
Social Events

Visa sponsorship

Not detected in the job text

Keywords

Programmatic Advertising
Performance Media
Media Planning
Digital Performance
Media Investment
Media Strategy
Data and Insights
Target Audiences
Digital Platforms
Television
Radio
Out-of-Home Advertising
Agency Tools
Media Partners
Client Value
Deliverable Standardization
Best Practices
Training Materials
Industry Panels
Media Communications
French
English

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