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Omnicom Media

Sr. Media Buyer

Toronto, ON, Canada

Expected Salary: $55,000 - $65,000 · Full-time

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Job details

Pay: Expected Salary: $55,000 - $65,000
Job type: Full-time
Apply by: Nov 28, 2026
Posting language: English
Posted: Oct 29, 2026

Original job description

Position Summary

The role of a Senior Buyer, Integrated Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers in the group as well as support the Supervisor/Manager in preparing all written documentation to the Planner or Client (e.g. pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation). This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

Ownership and management of campaigns (TV, Radio, and Connected TV).
Independently negotiate media campaigns directly with sales representatives.
Develop a media schedule that satisfies campaign parameters and brand objectives.
Execute all relevant revisions to the media buy.
Explore promotional or value-added opportunities where applicable.
Negotiate compensation as required. Proactively advise the team of any variations to execution of media plans.
In partnership with the media planning team address market concerns, timing, and brand attribution.
Develop a media schedule that satisfies campaign parameters and brand objectives.
Prepare and present pre-buy/post-buy reports. Conduct third party audits as required. Upload media buys and track changes with a high level of accuracy.
Responsible for solving and clearing billing discrepancies/queries, and managing the Budget Control reports (BCR) in a timely manner.
Request submissions for upcoming campaigns from media partners. Ensure clear communication with the planning teams (i.e. involvement in briefs).
Prepare market analyses. Provide guidance and direction to the planning teams on buying conditions.
In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations.
Assist with training junior employees on tools and processes.
Act as a resource for Assistants and Buyers on questions/concerns regarding complex requests. Proactively assist with the preparation of media Point of Views (POVs).

Desired Skills & Experience

Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred.
Minimum two (2) years’ experience in media investment (must have TV, Radio, and Connected TV experience).
Previous experience buying in major markets, national networks and specialty. Ability to negotiate effectively.
Strong learning agility, with a passion for continuous development. Client service oriented.
Strong analytical and financial acumen. Excellent communication skills (both written and verbal).
Highly developed organizational skills with a strong attention to detail and accuracy. Ability to work well and multi-task.
Proactive approach to problem solving, assisting the team, self-development, etc.
Ability to work collaboratively as well as independently. Experience presenting is an asset.
Ability to develop and foster relationships with media partners. Ability to train and motivate junior employees.
Proficient with media research tools. Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).

This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Expected Salary: $55,000 - $65,000

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities. In addition, Omnicom Media provides rewarding offerings such as:

Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

A flexible hybrid work model that works for you.

A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.

A chance to be part of and grow within a global network of agencies.

The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

Omnicom is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com

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More about this job

Responsibilities

Manage and negotiate TV, radio, and connected TV media campaigns, including schedules, revisions, promotional opportunities, compensation, and accurate buy tracking. Prepare campaign reports and market analyses, resolve billing and budget discrepancies, coordinate with planning teams and media partners, and guide junior employees.

Requirements

Requires at least two years of media investment experience, including TV, radio, and connected TV buying, with experience in major markets, national networks, and specialty media. A post-secondary education or equivalent professional experience is expected, with a university or college degree in advertising or marketing preferred; strong negotiation, analytical, communication, organizational, and Microsoft Office skills are also sought.

Skills

Media Buying
Media Investment
TV Buying
Radio Buying
Connected TV Buying
Negotiation
Campaign Management
Media Planning
Budget Management
Financial Analysis
Market Analysis
Client Service
Communication
Organization
Training and Mentoring
Microsoft Office

Benefits

Paid Time Off
Vacation
Wellness Days
Four-Day Long Weekends
Summer Fridays
Meeting-Free Friday Afternoons
Flexible Hybrid Work Model
Formal Training Opportunities
Mental Health Training
Inclusion Education
Global Agency Network Opportunities
Employee Community Groups

Visa sponsorship

Not detected in the job text

Keywords

Media Investment
Media Buying
TV
Radio
Connected TV
Integrated Media
Media Planning
Campaign Management
Media Schedules
Media Negotiation
Media Partners
Pre-Buy Reports
Post-Buy Reports
Third-Party Audits
Budget Control Reports
Billing Discrepancies
Market Analysis
Cost-Value Analysis
Sponsorships
Media Integrations
Media Point of Views
Media Research Tools
Microsoft Office
Microsoft Excel
Microsoft Word
PowerPoint
Client Service
Training and Mentoring

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