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Omnify

Business Development Representative (BDR)

  • Markham, ON, Canada

Full-time

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Job details

Job type
Full-time
Posting language
English
Posted

Original job description

Omnify, a subsidiary of Lumify Inc., is a North American leader in advanced back-lighting systems and illuminated architectural lighting solutions. We design and manufacture innovative lighting platforms built around our patented LumiSheet® technology.

We're looking for a Business Development Representative (BDR) to generate new sales opportunities and develop early-stage customer relationships. This role is critical to Omnify's sales engine - identifying potential customers, qualifying opportunities, and building pipeline for the Regional Sales team. It's ideal for someone motivated, curious, and eager to build a career in professional sales, working closely with Marketing and Regional Sales Managers to uncover project opportunities across North America.

What You'll Do:

  • Conduct outbound prospecting through calls, email, and digital outreach
  • Follow up on leads generated through marketing campaigns
  • Identify and engage new potential customers within target markets
  • Re-engage dormant accounts to identify new opportunities
  • Conduct discovery conversations to understand customer needs and projects
  • Qualify opportunities and gather key project information
  • Create and manage new accounts and contacts in the CRM
  • Maintain accurate records of outreach and opportunity development

Requirements

  • 1–3 years of professional experience (sales, customer-facing, or business development roles preferred)
  • Strong communication and relationship-building skills
  • Curiosity and willingness to learn about new industries and products
  • High level of organization and discipline in managing outreach activities
  • Comfort initiating conversations with new prospects
  • Strong motivation to develop a career in professional sales
  • Experience with CRM software an asset

    • Benefits

  • Opportunity to build a career in B2B sales
  • Exposure to the architectural and design industries
  • Work with innovative lighting technologies
  • Join a growing, entrepreneurial organization - two of Canada's Top 40 Under 40 recipients sit on our executive team
  • Work closely with experienced sales leaders
  • Strong growth path: successful BDRs can move into Regional Sales Manager or other commercial leadership roles

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    More about this job

    Responsibilities

    The BDR is responsible for generating new sales opportunities through outbound prospecting and qualifying leads to build a pipeline for the Regional Sales team. This includes conducting discovery conversations and managing account data within the CRM.

    Requirements

    Candidates should have 1-3 years of professional experience, preferably in sales or customer-facing roles. Strong communication skills, discipline in managing outreach, and a motivation for a professional sales career are required.

    Skills

    • Outbound Prospecting
    • Lead Qualification
    • CRM Management
    • Relationship Building
    • Discovery Conversations
    • Digital Outreach
    • Pipeline Development
    • B2B Sales
    • Communication Skills
    • Organization

    Benefits

    • Career growth in B2B sales
    • Exposure to architectural and design industries
    • Work with innovative lighting technologies
    • Entrepreneurial organization culture
    • Mentorship from experienced sales leaders
    • Path to Regional Sales Manager or commercial leadership roles

    Visa sponsorship

    Not detected in the job text

    Categories

    • Sales
    • Manufacturing
    • Marketing

    Keywords

    • BDR
    • Business Development
    • LumiSheet
    • Architectural Lighting
    • CRM
    • Outbound Prospecting
    • Lead Generation
    • B2B Sales
    • Manufacturing
    • Pipeline Management
    • Discovery Calls
    • North American Market

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