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Added 10 hours ago
PS
Marketing Manager/Coordinator
Public Sector Network
Toronto, ON
- Full-time
Reporting to the Regional Director of Marketing, North America, you will be responsible for the marketing of a number of Public Sector Network’s key communities, events, and other…
Added 13 hours ago
DC
Digital Content Specialist
Diplomatic Congress of Franklin & Marshall College
Heart's Content, NL
- Full-time
…Marshall College's web presence. Reporting to the Digital Content Director, this role spans the full web stack: user experience, interface design, front-end development, and back-end…
Added 18 hours ago
DI
Sr Specialist, Digital Content (Contract 18 Months)
Definity Insurance Company
Waterloo, ON
- Full-time
Reporting to the Director of Content and Search on our Marketing & Communication team, the Sr. Specialist, Content Marketing will play an instrumental role in our team’s mission to drive…
Added 19 hours ago
Z
Marketing Manager
Zeifmans
Toronto, ON · North York, ON
- Full-time
Reporting to the Director of Operations, the Marketing Manager works closely with the Marketing Committee to develop and drive Zeifmans’ marketing strategy to build brand awareness, expand…
Added 19 hours ago
MM
Account Manager
Midnight Marketing
Canada
- Full-time
Identify upsell, expansion, and retention opportunities and flag them to the Director of Client Services.
Added 19 hours ago
OS
Marketing Director
OneRiver Software
Toronto, ON · Greater Toronto and Hamilton Area, ON
- Full-time
We are at an exciting stage of growth and are looking for an entrepreneurial Director of Marketing to build our marketing function from the ground up.
Added 21 hours ago
LM
Head of Digital Performance
Lacroix Médecine Privée
Quebec, QC
- Full-time
Reporting to the Director of Marketing, the Digital Performance Manager plays a key role in the growth, reach, and success of the Lacroix Medical Group.
Added 21 hours ago
MH
Manager, Digital Marketing
Mattamy Homes
Toronto, ON
- Full-time
…including tools such as Google Analytics, CRM, email marketing, SEO, and social media…
Added 1 day ago
H
Assistant Marketing Manager
Hytera
Toronto, ON
- Full-time
Reports to: Canada Sales Director and Marketing Director, Americas
Added 1 day ago
E
Manager, Marketing & Demand Generation
EERS
Montreal, QC
- Full-time
…managing the sales pipeline, and partnering directly with the Director of Commercialization to close business - while directing brand presence across digital, clinical, conference, and…
Added 2 days ago
H
Developer
HRVST
Remote, Canada
- $65,000 to $80,000 CAD / year
- Full-time
- Remote
This role reports directly to the Account Director. You’ll work in a dedicated pod on a shared set of clients, keeping strategy, scope and execution aligned across every project.
Added 2 days ago
N
Marketing Engineer & Director of AEO
Notified
Toronto, ON
- Full-time
We are looking for a Marketing Engineer & Director of AEO to own how our brand is discovered, understood, cited, and recommended across search engines, answer engines, AI assistants, and…
Added 3 days ago
R
Content Strategist
Ratehub
Remote, Canada
- Full-time
- Remote
…Organic Growth Manager. You’ll work closely with the Senior Director of Everyday Banking and Partnerships, the Partnerships Team, our partners, the Content Team, and other cross-functional…
Added 3 days ago
LM
Head of Digital Performance
Lacroix Médecine Privée
Quebec, QC
- Full-time
Reporting to the Director of Marketing, the Digital Performance Manager plays a key role in the growth, reach, and success of the Lacroix Medical Group.
Added 3 days ago
PL
Marketing Manager
Pomeroy Lodging
Kananaskis, AB
- Full-time
Reporting to the Director of Sales & Marketing, you will be responsible for:
Added 3 days ago
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Global Solution Marketing Director, Oil & Gas
IFS
Ottawa, ON
- Full-time
The Global Industry Marketing Director for Oil & Gas owns the marketing strategy and execution for one of IFS's key industry verticals. The role reports into Corporate Marketing but carries…
Added 3 days ago
TS
Technical E-Commerce Manager [Shopify] [Canada]
The Super Patch Company
Mississauga, ON
- Full-time
Reports to Director, MarTech & Automation, who will provide hands-on oversight of execution and stack training.
Added 3 days ago
I
Global Solution Marketing Director, Oil & Gas
IFS
Ottawa, ON
- $135,000 to $175,000 USD / year
- Full-time
The Global Industry Marketing Director for Oil & Gas owns the marketing strategy and execution for one of IFS's key industry verticals. The role reports into Corporate Marketing but carries…
Added 3 days ago
LM
Head of Digital Performance
Lacroix Médecine Privée
Quebec, QC
- Full-time
Reporting to the Director of Marketing, the Digital Performance Manager plays a key role in the growth, reach, and success of the Lacroix Medical Group.
Added 3 days ago
I(
DIRECTOR OF MARKETING AND COMMUNICATIONS
IDRF (International Development and Relief Foundation)
Toronto, ON · North York, ON
- Full-time
Director of Marketing and Communications – International Development and Relief Foundation (Mat Leave – 12 months)
Added 4 days ago
M
Performance Marketing Manager
Maple
Toronto, ON
- Full-time
…supporting organic acquisition through search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Performance marketing is a key driver of…
Added 4 days ago
E
Integrated Marketing Director (Toronto)
Everist
Toronto, ON
- Full-time
We’re looking for an Integrated Marketing Director to help lead our marketing efforts and bring structure, creativity, and performance rigor to our next chapter.
Added 4 days ago
CV
Communications Specialist
CPABC Vancouver Chapter
Vancouver, BC
- Contract
Collaborate with the Director, Communications and Managing Editor to plan, source, and develop editorial content, including feature articles, member profiles, thought leadership pieces, and…
Added 4 days ago
AS
Administrateur(trice) HubSpot CRM et opérations marketing
Athos Services Commémoratifs
Montreal, QC · Greater Montreal Metropolitan Area
- Full-time
La stratégie, la rédaction, la création graphique, le SEO et la planification des campagnes relèvent de l’équipe Marketing. Ce poste est responsable de leur exécution technique, de leur…
Added 4 days ago
CN
Search Engine Optimization Copywriter
Creative Niche
Toronto, ON · Etobicoke, ON
- $70,000 to $80,000 CAD / year
- Full-time
…and the U.S. Unilock is looking for an experienced in-house SEO writer to join its established marketing team, with a clear focus on article production and a package that includes a bonus…

OneRiver Software

Marketing Director

Toronto, ON, Canada
Greater Toronto and Hamilton Area, ON, Canada

Full-time

Apply About employer

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Job details

Job type: Full-time
Apply by: Nov 25, 2026
Posting language: English
Posted: Oct 26, 2026

Original job description

OneRiver Software is a rapidly growing enterprise software company focused on solving one of the biggest challenges facing asset-intensive organizations: getting maintenance work planned, scheduled, and executed.

With more than 25 years of experience in maintenance software, OneRiver provides cloud-based solutions that enhance existing ERP environments. Our solutions, Arrow and Cornerstone, integrate with SAP and Oracle environments and connect critical maintenance data across ERP and other systems.

Our customers operate in asset-intensive industries including oil and gas, mining, chemicals, industrial manufacturing, pharmaceuticals, and food and beverage, where maintenance performance directly affects reliability, productivity, safety, and profitability.

We are at an exciting stage of growth and are looking for an entrepreneurial Director of Marketing to build our marketing function from the ground up.

You will be the founding member of our marketing team.

The Opportunity

This is a unique opportunity for a marketing leader who wants to build rather than inherit.

Initially, you will be both strategic and hands-on. You will develop our marketing strategy, sharpen our market positioning, build demand-generation programs, create content, support Sales, and establish the systems and processes that will form the foundation of our marketing organization.

As OneRiver grows, you will build and lead the marketing team, determining which capabilities we develop internally and where we leverage agencies, partners, and technology.

You will work directly with the leadership team and have significant influence over how OneRiver positions itself in the market and generates growth.

What You'll Own

Market Strategy & Positioning

Develop and execute OneRiver's marketing strategy and roadmap.
Define our ideal customer profiles, target industries, buyer personas, and buying journeys.
Establish differentiated positioning for the OneRiver platform.
Translate complex ERP and maintenance technology into compelling business outcomes.
Build OneRiver's reputation as a thought leader in maintenance planning, scheduling, execution, and asset performance.

Demand Generation

Build a scalable demand-generation engine across digital, content, email, events, partnerships, and account-based marketing.
Develop campaigns targeting enterprise organizations with complex maintenance operations.
Build programs that generate qualified opportunities for Sales.
Own website strategy, SEO, digital acquisition, marketing automation, and conversion optimization.
Establish marketing analytics, attribution, and performance reporting.

Sales & Revenue Alignment

Partner closely with Sales to establish pipeline objectives and improve conversion throughout the sales funnel.
Develop sales enablement materials, ROI and business-case tools, case studies, presentations, and competitive intelligence.
Support strategic enterprise opportunities with targeted marketing programs.
Develop industry-specific messaging for markets such as manufacturing, chemicals, mining, and oil and gas.
Ensure marketing activity is measured by its contribution to pipeline and revenue.

Content & Thought Leadership

Build a content engine around the business problems OneRiver solves, including:

Maintenance cost reduction
Schedule compliance
Workforce productivity
Asset reliability
Unplanned downtime
ERP optimization
Digital transformation
Maintenance ROI

Create and oversee customer stories, industry insights, white papers, webinars, articles, ROI tools, videos, and executive thought leadership.

Build the Marketing Organization

You will establish the strategy, processes, technology, metrics, and operating model for marketing.

As the company grows, you will recruit and develop the marketing team and establish the capabilities required to support OneRiver's continued growth.

What Success Looks Like

First 90 Days

Hire the first members of the marketing team.
Establish OneRiver's marketing strategy and priorities.
Define ICPs, target markets, personas, positioning, and core messaging.
Assess our existing digital presence, content, technology, and marketing processes.
Establish baseline marketing and pipeline metrics.
Launch several high-priority initiatives designed to generate measurable results.

First 12 Months

Establish a repeatable demand-generation engine.
Significantly strengthen OneRiver's market presence and positioning.
Build a consistent content and thought-leadership program.
Establish strong Sales and Marketing alignment.
Generate measurable marketing contribution to qualified pipeline.
Establish marketing analytics and attribution.
Build the foundation for a scalable marketing organization.

Who We're Looking For

We are looking for a builder, not simply a manager.

You are:

Entrepreneurial: Comfortable working in a small, rapidly growing company.
Strategic and hands-on: Able to create the strategy and execute it.
Commercially focused: Understand that marketing ultimately needs to drive business growth.
Resourceful: Comfortable achieving results without a large team or budget.
Customer-focused: Able to understand complex enterprise buying processes and long sales cycles.
A strong storyteller: Able to turn complex technology into a compelling business proposition.
Data-driven: Measure results and continuously improve.
A future leader: Excited to build and lead the marketing organization.

Qualifications

8+ years of B2B marketing experience
Experience in leveraging AI tools to build marketing and demand generation systems
Experience in enterprise software, SaaS, ERP, EAM, or another complex B2B technology environment.
Proven experience building demand-generation and pipeline programs.
Experience with enterprise sales and multi-stakeholder buying processes.
Strong experience working with Sales and executive leadership.
Experience developing positioning, messaging, content, and go-to-market programs.
Strong written, verbal, analytical, and project-management skills.
Experience with AI and its impact on CRM, marketing automation, analytics, and digital marketing platforms.

Particularly Valuable Experience

Experience in one or more of the following areas would be especially valuable:

Acting as the first or early-stage marketing hire in a growing B2B software company.
Marketing software that integrates with or extends ERP or EAM platforms such as SAP, Oracle, IBM Maximo, IFS, or Infor.
Marketing software to manufacturing, mining, oil and gas, chemicals, utilities, maintenance, or other asset-intensive industries.

Why OneRiver?

This is an opportunity to own marketing at a company with a differentiated product, deep industry expertise, and significant growth potential.

OneRiver has spent more than two decades understanding the realities of maintenance operations. Our products are purpose-built for maintenance professionals and designed to work with the ERP environments our customers already rely on, including SAP and Oracle.

You will not inherit a large team or an established playbook.

You will build them.

Apply About employer

More about this job

Responsibilities

Develop OneRiver’s marketing strategy, positioning, demand-generation programs, content, and sales enablement, while measuring marketing’s contribution to pipeline and revenue. Establish the marketing function’s systems and processes, then recruit and lead a team as the company grows.

Requirements

Requires 8+ years of B2B marketing experience, including experience building demand-generation and pipeline programs in enterprise software, SaaS, ERP, EAM, or another complex B2B technology environment. Candidates should be commercially focused, comfortable working hands-on with Sales and executive leaders, and experienced with AI tools and their impact on marketing and revenue platforms.

Skills

B2B Marketing
Marketing Strategy
Market Positioning
Demand Generation
Pipeline Generation
Enterprise Software Marketing
Go-to-Market Strategy
Sales Enablement
Content Marketing
Thought Leadership
SEO
Marketing Automation
Marketing Analytics
Attribution
Account-Based Marketing
Team Building

Visa sponsorship

Not detected in the job text

Keywords

Enterprise Software
SaaS
ERP
EAM
SAP
Oracle
IBM Maximo
IFS
Infor
Artificial Intelligence
CRM
Marketing Automation
SEO
Digital Marketing
Demand Generation
Account-Based Marketing
Pipeline Generation
Marketing Attribution
Conversion Optimization
Sales Enablement
Go-to-Market
Ideal Customer Profiles
Buyer Personas
Maintenance Planning
Maintenance Scheduling
Asset Performance
Manufacturing
Mining
Oil and Gas
Chemicals

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