OneRiver Software is a rapidly growing enterprise software company focused on solving one of the biggest challenges facing asset-intensive organizations: getting maintenance work planned, scheduled, and executed.
With more than 25 years of experience in maintenance software, OneRiver provides cloud-based solutions that enhance existing ERP environments. Our solutions, Arrow and Cornerstone, integrate with SAP and Oracle environments and connect critical maintenance data across ERP and other systems.
Our customers operate in asset-intensive industries including oil and gas, mining, chemicals, industrial manufacturing, pharmaceuticals, and food and beverage, where maintenance performance directly affects reliability, productivity, safety, and profitability.
We are at an exciting stage of growth and are looking for an entrepreneurial Director of Marketing to build our marketing function from the ground up.
You will be the founding member of our marketing team.
The Opportunity
This is a unique opportunity for a marketing leader who wants to build rather than inherit.
Initially, you will be both strategic and hands-on. You will develop our marketing strategy, sharpen our market positioning, build demand-generation programs, create content, support Sales, and establish the systems and processes that will form the foundation of our marketing organization.
As OneRiver grows, you will build and lead the marketing team, determining which capabilities we develop internally and where we leverage agencies, partners, and technology.
You will work directly with the leadership team and have significant influence over how OneRiver positions itself in the market and generates growth.
What You'll Own
Market Strategy & Positioning
- Develop and execute OneRiver's marketing strategy and roadmap.
- Define our ideal customer profiles, target industries, buyer personas, and buying journeys.
- Establish differentiated positioning for the OneRiver platform.
- Translate complex ERP and maintenance technology into compelling business outcomes.
- Build OneRiver's reputation as a thought leader in maintenance planning, scheduling, execution, and asset performance.
Demand Generation
- Build a scalable demand-generation engine across digital, content, email, events, partnerships, and account-based marketing.
- Develop campaigns targeting enterprise organizations with complex maintenance operations.
- Build programs that generate qualified opportunities for Sales.
- Own website strategy, SEO, digital acquisition, marketing automation, and conversion optimization.
- Establish marketing analytics, attribution, and performance reporting.
Sales & Revenue Alignment
- Partner closely with Sales to establish pipeline objectives and improve conversion throughout the sales funnel.
- Develop sales enablement materials, ROI and business-case tools, case studies, presentations, and competitive intelligence.
- Support strategic enterprise opportunities with targeted marketing programs.
- Develop industry-specific messaging for markets such as manufacturing, chemicals, mining, and oil and gas.
- Ensure marketing activity is measured by its contribution to pipeline and revenue.
Content & Thought Leadership
Build a content engine around the business problems OneRiver solves, including:
- Maintenance cost reduction
- Schedule compliance
- Workforce productivity
- Asset reliability
- Unplanned downtime
- ERP optimization
- Digital transformation
- Maintenance ROI
Create and oversee customer stories, industry insights, white papers, webinars, articles, ROI tools, videos, and executive thought leadership.
Build the Marketing Organization
You will establish the strategy, processes, technology, metrics, and operating model for marketing.
As the company grows, you will recruit and develop the marketing team and establish the capabilities required to support OneRiver's continued growth.
What Success Looks Like
First 90 Days
- Hire the first members of the marketing team.
- Establish OneRiver's marketing strategy and priorities.
- Define ICPs, target markets, personas, positioning, and core messaging.
- Assess our existing digital presence, content, technology, and marketing processes.
- Establish baseline marketing and pipeline metrics.
- Launch several high-priority initiatives designed to generate measurable results.
First 12 Months
- Establish a repeatable demand-generation engine.
- Significantly strengthen OneRiver's market presence and positioning.
- Build a consistent content and thought-leadership program.
- Establish strong Sales and Marketing alignment.
- Generate measurable marketing contribution to qualified pipeline.
- Establish marketing analytics and attribution.
- Build the foundation for a scalable marketing organization.
Who We're Looking For
We are looking for a builder, not simply a manager.
You are:
- Entrepreneurial: Comfortable working in a small, rapidly growing company.
- Strategic and hands-on: Able to create the strategy and execute it.
- Commercially focused: Understand that marketing ultimately needs to drive business growth.
- Resourceful: Comfortable achieving results without a large team or budget.
- Customer-focused: Able to understand complex enterprise buying processes and long sales cycles.
- A strong storyteller: Able to turn complex technology into a compelling business proposition.
- Data-driven: Measure results and continuously improve.
- A future leader: Excited to build and lead the marketing organization.
Qualifications
- 8+ years of B2B marketing experience
- Experience in leveraging AI tools to build marketing and demand generation systems
- Experience in enterprise software, SaaS, ERP, EAM, or another complex B2B technology environment.
- Proven experience building demand-generation and pipeline programs.
- Experience with enterprise sales and multi-stakeholder buying processes.
- Strong experience working with Sales and executive leadership.
- Experience developing positioning, messaging, content, and go-to-market programs.
- Strong written, verbal, analytical, and project-management skills.
- Experience with AI and its impact on CRM, marketing automation, analytics, and digital marketing platforms.
Particularly Valuable Experience
Experience in one or more of the following areas would be especially valuable:
- Acting as the first or early-stage marketing hire in a growing B2B software company.
- Marketing software that integrates with or extends ERP or EAM platforms such as SAP, Oracle, IBM Maximo, IFS, or Infor.
- Marketing software to manufacturing, mining, oil and gas, chemicals, utilities, maintenance, or other asset-intensive industries.
Why OneRiver?
This is an opportunity to own marketing at a company with a differentiated product, deep industry expertise, and significant growth potential.
OneRiver has spent more than two decades understanding the realities of maintenance operations. Our products are purpose-built for maintenance professionals and designed to work with the ERP environments our customers already rely on, including SAP and Oracle.
You will not inherit a large team or an established playbook.
You will build them.
