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Added 11 mins ago
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OpenRoad Auto Group

Product Advisor - BMW Langley

Langley (District), BC, Canada
Langley, BC, V3A 0C2, Canada

Pay: Compensation: $75,000 to $150,000 annually
Job type: Full-time
Posting language: English
Posted: Sep 22, 2026

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Original job description

DRIVING POSSIBILITIES.

Position: Product Advisor Status: Full-Time

Dealership: BMW Langley Department: Sales

Compensation: $75,000 to $150,000 annually

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 23 brands across 44 locations) with a shared vision to become the national automotive leader in customer experience. As one of “Canada’s Best Employers” and “Best Managed Companies”, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

Our size doesn't define us, our people do. No one is just a number here, everyone matters, and our culture is the foundation of our success.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

A Career at OpenRoad Means You’ll Enjoy:

Opportunity to work with a variety of OEM BRANDS including; Acura Audi, BMW, Honda, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
Amazing Incentives including but not limited to: Discounted Vehicle Purchasing Program, Boot Allowance, Employee Referral Program, Employer RRSP Matching
Internal and external, training & development opportunities for skill-development and growth
Be part of a collaborative, friendly and progressive work-culture with an emphasis on transparency, innovation, relationship and empowerment
Comprehensive extended health and dental plan, tailored around Associate wellness
Recognition and Engagement Events!

ROLE & RESPONSIBILITIES:

Provide exceptional customer service by determining each prospective client’s vehicle needs by asking questions and listening.
Promote new business and contribute to the company’s customer base by seeking new customers through prospecting and referral networks.
Selling new and pre-owned vehicles, and Demonstrating vehicles (including test drives).
Understand the terminology of the automobile business and keep abreast of technological changes in all products/inventory.
Be thoroughly familiar with all products, including features, specifications, prices, colors, options, and standard equipment. Participate in any and all product training available.
Use closing techniques effectively; ask for help from management with closing when necessary. Be profit-minded when closing.
Deliver new and pre-owned vehicles to customers, and ensure the customer understands the vehicle’s operating features, warranty, and paperwork, to help ensure OpenRoad lays the foundation for customer loyalty.
Introduce customers to Service Department personnel to emphasize to customers the quality and efficiency of the dealership’s service operations.
Set goals for each month’s productivity; plan and organize how to reach those objectives.
Follow all dealership processes and procedures to ensure an excellent Customer Satisfaction Index rating on sales, delivery, and follow-up.
Attend department meetings as required.
Suitable candidates must have the experience, drive, and proven success selling pre-owned vehicles as well
Follow company safety policies and practices, and immediately, report any and all accidents to a Manager/Supervisor.
This position will be expected to perform other duties as assigned by management.
OpenRoad reserves the right to modify this job description as business needs require.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

Good interpersonal skills; ability to communicate with others and to assimilate and understand information while maintaining a great deal of professionalism.
The ability to work effectively with all levels of the organization.
Strong computer skills (internet & MS Office), with the ability to maintain records using a computerized system.
Effective negotiation skills, with the ability to make sound decisions in a manner consistent with the essential job functions.
A Current VSA MDC License.
A valid British Columbia Driver’s License with a good driving record.

Performance Expectations

Success in this role is measured by effective portfolio engagement, appointment creation, retention outcomes, and overall contribution to dealership sales objectives.

Internal Candidates:

To be considered, please complete and submit the Internal Endorsement Form available on SharePoint. Please ensure all required information is provided, as incomplete submissions may delay the application process

Grow Your Career at OpenRoad!

We are an equal opportunity employer that values diversity, inclusion, and respect in the workplace. We are committed to creating opportunities for our associates to learn, advance their careers, and reach their full potential.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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More about this job

Responsibilities

The Product Advisor is responsible for providing exceptional customer service, identifying client needs, and actively prospecting to sell new and pre-owned vehicles. They must maintain deep product knowledge, conduct test drives, and ensure a high level of customer satisfaction throughout the sales and delivery process.

Requirements

Candidates must have proven success in selling pre-owned vehicles and possess strong interpersonal and negotiation skills. A valid British Columbia Driver’s License and a current VSA MDC License are required for this role.

Skills

Customer service
Sales
Prospecting
Negotiation
Vehicle demonstration
Product knowledge
Closing techniques
Computer skills
MS Office
Interpersonal skills
Professionalism
Record keeping

Benefits

Discounted Vehicle Purchasing Program
Boot Allowance
Employee Referral Program
Employer RRSP Matching
Training and development opportunities
Extended health plan
Dental plan
Recognition and Engagement Events

Visa sponsorship

Not detected in the job text

Keywords

Automotive
Sales
Retail
BMW
VSA MDC License
Customer Satisfaction Index
Prospecting
Negotiation
Test drives
Vehicle delivery
Inventory management
MS Office
Relationship management
Dealership operations
Customer loyalty

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