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OpenRoad Auto Group

Product Advisor - OpenRoad Richmond Honda

Richmond, BC, V6V 1W8, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Sep 3, 2026

Original job description

DRIVING POSSIBILITIES

Position: Product Advisor

Status: Sales Full-Time

Dealership: OpenRoad Richmond Honda Department: Sales

Compensation: Commission based

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 23 brands across 44 locations) with a shared vision to become the national automotive leader in customer experience. As one of “Canada’s Best Employers” and “Best Managed Companies”, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

Our size doesn't define us, our people do. No one is just a number here, everyone matters, and our culture is the foundation of our success.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

A Career at OpenRoad Means You’ll Enjoy:

Opportunity to work with a variety of OEM Brands including Acura, Audi, BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Honda, Jaguar, Jeep, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Ram, Rolls-Royce, Subaru, Toyota, Volkswagen
Exclusive perks and benefits, including a Discounted Vehicle Purchasing Program, RRSP matching, and referral bonuses
Comprehensive extended health and dental plan (applicable for full-time positions only)
Strong focus on training, development, and internal promotion opportunities
Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
Be part of a culture that celebrates you through employee recognition programs and engagement events

ROLE & RESPONSIBILITIES:

Provide exceptional customer service by determining each prospective client’s vehicle needs by asking questions and listening.
Promote new business and contribute to the company’s customer base by seeking new customers through prospecting and referral networks.
Selling new and pre-owned vehicles, and Demonstrating vehicles (including test drives).
Understand the terminology of the automobile business and keep abreast of technological changes in all products/inventory.
Be thoroughly familiar with all products, including features, specifications, prices, colors, options, and standard equipment. Participate in any and all product training available.
Use closing techniques effectively; ask for help from management with closing when necessary. Be profit-minded when closing.
Deliver new and pre-owned vehicles to customers, and ensure the customer understands the vehicle’s operating features, warranty, and paperwork, to help ensure OpenRoad lays the foundation for customer loyalty.
Introduce customers to Service Department personnel to emphasize to customers the quality and efficiency of the dealership’s service operations.
Set goals for each month’s productivity; plan and organize how to reach those objectives.
Follow all dealership processes and procedures to ensure an excellent Customer Satisfaction Index rating on sales, delivery, and follow-up.
Attend department meetings as required.
Suitable candidates must have the experience, drive, and proven success selling pre-owned vehicles as well
Follow company safety policies and practices, and immediately, report any and all accidents to a Manager/Supervisor.
This position will be expected to perform other duties as assigned by management.
OpenRoad reserves the right to modify this job description as business needs require.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

Good interpersonal skills; ability to communicate with others and to assimilate and understand information while maintaining a great deal of professionalism.
The ability to work effectively with all levels of the organization.
Strong computer skills (internet & MS Office), with the ability to maintain records using a computerized system.
Effective negotiation skills, with the ability to make sound decisions in a manner consistent with the essential job functions.
A Current VSA MDC License.
A valid British Columbia Driver’s License with a good driving record.

Internal Candidates:
To be considered, please complete and submit the Internal Endorsement Form available on SharePoint. Please ensure all required information is provided, as incomplete submissions may delay the application process. [Link]

We are an equal opportunity employer that values diversity, inclusion, and respect in the workplace. We are committed to creating opportunities for our associates to learn, advance their careers, and reach their full potential.

Grow Your Career at OpenRoad!

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Apply About employer

More about this job

Responsibilities

The Product Advisor is responsible for identifying customer vehicle needs, conducting test drives, and effectively selling new and pre-owned vehicles. They must also maintain product knowledge, manage sales goals, and ensure high customer satisfaction through professional follow-up and service department introductions.

Requirements

Candidates must have proven success in selling pre-owned vehicles and possess strong interpersonal and negotiation skills. A valid British Columbia Driver’s License and a current VSA MDC License are required for this position.

Skills

Customer service
Sales
Prospecting
Negotiation
Vehicle demonstration
Closing techniques
Interpersonal skills
Computer skills
MS Office
Record keeping
Product knowledge

Benefits

Discounted vehicle purchasing program
RRSP matching
Referral bonuses
Extended health plan
Dental plan
Training and development
Employee recognition programs

Visa sponsorship

Not detected in the job text

Keywords

Automotive retail
Sales
Customer experience
Vehicle sales
Pre-owned vehicles
Test drives
Prospecting
Referral networks
Closing techniques
Customer satisfaction index
VSA MDC license
British Columbia driver's license
MS Office
Inventory management
Relationship management

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