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OpenRoad Auto Group

Sales Manager - BMW/MINI Langley

Langley (District), BC, Canada
Langley, BC, V3A 0C2, Canada

Compensation: $100,000 - $160,000 per year · Full-time

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Job details

Pay: Compensation: $100,000 - $160,000 per year
Job type: Full-time
Posting language: English
Posted: Nov 6, 2026

Original job description

DRIVING POSSIBILITIES

Position: Sales Manager Status: Full-Time

Dealership: BMW/MINI Langley Department: Sales

Compensation: $100,000 - $160,000 per year

We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 23 brands across 44 locations) with a shared vision to become the national automotive leader in customer experience. As one of “Canada’s Best Employers” and “Best Managed Companies”, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.

Our size doesn't define us, our people do. No one is just a number here, everyone matters, and our culture is the foundation of our success.

If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!

Join Our Leadership Team!

BMW Langley & MINI Langley is looking for a motivated, results-driven Sales Manager who is passionate about developing people, driving performance, and delivering an exceptional luxury automotive experience.

We are looking for a hands-on leader who leads by example, thrives in a fast-paced environment, and takes ownership of both team development and dealership results.

This is more than a Sales Manager position, it’s an opportunity to make your mark with two of the most exciting brands in the automotive industry. Located in the prestigious Langley Auto Collection, BMW Langley & MINI Langley offers a unique combination of luxury, performance, innovation, and an established customer base in the growing Fraser Valley market. With exciting new products, an evolving dealership, and the strength of OpenRoad Auto Group behind you, you'll have the opportunity to be part of our winning team, contribute fresh ideas, and play a meaningful role in shaping our next chapter of success.

As part of OpenRoad Auto Group, you'll join one of Canada's leading automotive retail groups, with opportunities for professional growth and career advancement.

A Career at OpenRoad Means You’ll Enjoy:

Opportunity to work with a variety of OEM BRANDS including Acura Audi, BMW, Genesis, Honda, Hyundai, Infiniti, Jaguar, Land Rover, Lexus, Mazda, Mercedes-Benz, MINI, Porsche, Rolls-Royce, Subaru, Toyota, Volkswagen
Amazing Incentives including but not limited to Discounted Vehicle Purchasing Program, Footwear Subsidy, Employee Referral Program, Employer RRSP Matching, & a Tool Allowance.
Internal and external, training & development opportunities for skill development and growth
Be part of collaborative, friendly, and progressive work culture with an emphasis on transparency, innovation, relationship, and empowerment
Comprehensive Extended Health and Dental plan, tailored toward Associate wellness
Recognition and Engagement Events
And more!

ROLE & RESPONSIBILITIES:

Lead, coach, and motivate Product Advisors to achieve sales, profitability, and customer satisfaction targets.
Take an active role in customer interactions, deal structuring, negotiations, and closing opportunities.
Drive new and pre-owned vehicle sales through effective daily activity management.
Monitor key performance indicators, including appointments, lead conversion, closing ratios, and gross profit.
Ensure consistent CRM utilization, customer follow-up, and execution of dealership sales processes.
Develop opportunities through lease portfolios, customer retention, and Service-to-Sales initiatives.
Support inventory management, trade evaluations, and aging inventory strategies.
Conduct daily team check-ins, performance reviews, and ongoing coaching.
Collaborate with all dealership departments to maximize opportunities and deliver an exceptional customer experience.

KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:

Minimum 2 years of automotive Sales Management experience; luxury automotive experience preferred.
Proven ability to lead, develop, and motivate high-performing sales teams.
Strong understanding of dealership operations, financial performance, and sales processes.
Excellent communication, negotiation, and problem-solving skills.
Highly organized, accountable, and comfortable working in a performance-driven environment.
Experience with dealership CRM and DMS systems.
Valid BC VSA Licence or eligibility to obtain one and a valid BC driver's licence.

Internal Candidates:

To be considered, please complete and submit the Internal Endorsement Form available on SharePoint. Please ensure all required information is provided, as incomplete submissions may delay the application process

Grow Your Career at OpenRoad!

We are an equal opportunity employer that values diversity, inclusion, and respect in the workplace. We are committed to creating opportunities for our associates to learn, advance their careers, and reach their full potential.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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More about this job

Responsibilities

The Sales Manager will lead, coach, and motivate the sales team to achieve profitability and customer satisfaction targets. They are responsible for managing daily sales activities, deal structuring, and ensuring consistent utilization of CRM systems to drive performance.

Requirements

Candidates must have a minimum of 2 years of automotive sales management experience, with luxury automotive experience preferred. A valid BC VSA license and a valid BC driver's license are required for the role.

Skills

Sales Management
Team Leadership
Coaching
Deal Structuring
Negotiation
Inventory Management
Performance Management
CRM Systems
DMS Systems
Strategic Planning
Communication
Problem Solving
Automotive Sales
Sales Forecasting

Benefits

Discounted Vehicle Purchasing Program
Footwear Subsidy
Employee Referral Program
Employer RRSP Matching
Tool Allowance
Extended Health Plan
Dental Plan
Training and Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

Sales Manager
Automotive
BMW
MINI
OpenRoad Auto Group
Luxury Automotive
CRM
DMS
Sales Targets
Inventory Management
Trade Evaluations
Performance Reviews
Customer Experience
Leadership
Dealership Operations
BC VSA Licence
Fraser Valley
Retail
Coaching
Profitability

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