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OpenTable

Marketing & GTM Operations Lead (Hybrid)

Toronto, ON, Canada

The expected range of compensation for this position based in Toronto, Canada, is $85,000-$98,000 CAD.

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Job details

Pay: The expected range of compensation for this position based in Toronto, Canada, is $85,000-$98,000 CAD.
Experience: 3+ years of experience in marketing operations, revenue operations, or go-to-market operations, supporting complex B2B sales cycles.
Posting language: English
Posted: Oct 28, 2026

Original job description

Marketing & GTM Operations Lead

With millions of diners, 70,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

About the Job

As the Marketing & GTM Operations Lead, you will architect and modernize the operational foundation connecting marketing, enablement, and customer-facing teams. You will drive cross-functional efficiency by eliminating manual bottlenecks and designing scalable, automated, and AI-assisted workflows across the lead-to-revenue lifecycle. In this high-leverage role, you will balance strategic systems architecture with hands-on execution, prototyping intelligent automations and translating operational insights into executive business cases. Ultimately, your work will empower go-to-market teams to accelerate pipeline velocity, optimize conversion, and focus on high-impact customer engagements.

Responsibilities

Audit and re-engineer end-to-end go-to-market processes - including lead capture, enrichment, routing, and handoffs - to eliminate operational friction and accelerate pipeline velocity.
Architect, deploy, and maintain scalable automation frameworks across marketing, enablement, and product releases using a structured impact-versus-effort prioritization model.
Identify, pilot, and implement practical AI applications and intelligent agents that streamline research, campaign production, and reporting while maintaining strict quality and data privacy standards.
Serve as the technical and operational owner of the marketing technology and CRM ecosystem, ensuring seamless data hygiene, governance, lifecycle management, and reliable attribution modeling.
Design robust operational dashboards and reporting suites to track core performance metrics, evaluate campaign return on investment, and deliver data-backed strategic recommendations to executive leadership.
Partner cross-functionally with Sales, Marketing, Customer Success, and Finance to translate complex business requirements into unified definitions, technical architectures, and seamless operational handoffs.

Minimum Qualifications

3+ years of experience in marketing operations, revenue operations, or go-to-market operations, supporting complex B2B sales cycles.
Demonstrated hands-on experience administering marketing automation platforms and CRM systems, including architecting cross-platform integrations.
Proven track record of designing, shipping, and maintaining workflow automations that measurably improve operational velocity, team efficiency, or revenue outcomes.
Direct experience evaluating, testing, and implementing applied AI tools or automated workflows within day-to-day business processes.
Demonstrated analytical skills in full-funnel data analysis, pipeline attribution modeling, and translating operational data into cross-functional business recommendations.

Preferred Qualifications

Experience with enterprise integration and orchestration platforms (such as Zapier, Make, Workato, or n8n) and B2B data enrichment platforms.
Familiarity with APIs, webhooks, relational database querying (SQL), or scripting.
Experience building, deploying, or testing large language model (LLM)-based workflows or autonomous agents.
Background working within account-based marketing (ABM) or product-led growth (PLG) operating models.
Experience evaluating technology vendors, managing vendor relationships, and leading build-versus-buy analyses.

This posting is for an existing vacancy.

Benefits and Perks

Work from (almost) anywhere for up to 20 days per year
Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to Headspace
- Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
Paid parental leave
Generous paid vacation + time off for your birthday
Paid volunteer time
Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
Travel Discounts
Employee Resource Groups
20 days of paid time off
Private health and dental insurance
Life and Disability insurance

The best connections happen face-to-face, whether you’re sitting down to dinner or having coffee with a coworker. That’s why OpenTable has adopted a hybrid workplace model. This role aligns with that approach, with an expectation of coming into the office two days a week - giving employees the best of both worlds: in-person collaboration and flexibility.

The expected range of compensation for this position based in Toronto, Canada, is $85,000-$98,000 CAD. There are a variety of factors that go into determining a compensation range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required.

We offer a competitive base salary and benefits including: health benefits, retirement benefits, life insurance, paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays), and parental leave benefits. This role is eligible to be considered for an annual bonus.

Work Environment & Flexibility

At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations.

Inclusion

We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve - and fostering a culture where everyone feels welcome to be themselves.

If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.

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More about this job

Responsibilities

You will architect and modernize the operational foundation connecting marketing, enablement, and customer-facing teams to drive efficiency. This involves re-engineering go-to-market processes, deploying automation frameworks, and implementing AI-assisted workflows to accelerate pipeline velocity.

Requirements

Candidates must have at least 3 years of experience in marketing or revenue operations with hands-on experience in CRM and marketing automation platforms. Proficiency in data analysis, workflow automation, and cross-functional project management is essential for this role.

Skills

Marketing operations
Revenue operations
Go-to-market strategy
CRM administration
Marketing automation
Workflow automation
Data hygiene
Attribution modeling
AI implementation
Pipeline analysis
Cross-functional collaboration
Systems architecture
Data enrichment
API integration
SQL
Account-based marketing

Benefits

Work from anywhere for 20 days per year
Company-paid therapy sessions
Headspace subscription
Annual company-wide week off
Paid parental leave
Paid vacation
Birthday time off
Paid volunteer time
Development dollars
Leadership development
On-demand e-learnings
Travel discounts
Employee resource groups
Private health insurance
Dental insurance
Life insurance
Disability insurance

Visa sponsorship

Not detected in the job text

Keywords

Marketing Operations
GTM Operations
CRM
Marketing Automation
Zapier
Make
Workato
n8n
AI
LLM
SQL
APIs
Webhooks
ABM
PLG
Pipeline Velocity
Data Governance
Attribution Modeling
B2B
Sales Operations
Customer Success
Workflow Automation
Systems Architecture
Data Enrichment
Operational Dashboards
Vendor Management
Product-Led Growth
Account-Based Marketing
Revenue Operations
Business Intelligence

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