Field Marketing Manager (12-Month Term)

Opentext - The Information Company

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do - powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

Your Impact

This is a 12-month term position

We are seeking a highly motivated, strategic, and results-driven Field Marketing Manager to lead regional marketing initiatives across Canada. Based in Greater Toronto Area or Waterloo, Ontario, this role partners closely with Canadian sales leadership, account teams, industry marketing, product marketing, partner marketing, and client advocacy teams to develop and execute integrated strategies that create pipeline, accelerate opportunities, expand client relationships, and increase market presence.

A central priority will be leading and activating the Canada Proud, Globally Trusted field marketing campaign. This campaign will leverage OpenText's Canadian headquarters, local market presence, client relationships, and global reach via Canadian embassy's to engage executives, build brand trust, and position OpenText as a strategic technology partner for Canadian organizations.

The ideal candidate combines strong field marketing expertise with experience in account-based marketing (ABM), industry-focused campaigns, executive engagement, partner programs, and pipeline generation. This individual will serve as a strategic advisor to sales while also rolling up their sleeves to execute programs that deliver measurable business outcomes.

What The Role Offers

Canada Regional Marketing Strategy & Business Planning

• Develop and execute a comprehensive Canada field marketing plan aligned to sales and marketing priorities, growth objectives, and target-account strategies.
• Build quarterly and annual marketing plans that support pipeline, revenue, client expansion, brand awareness, and market development goals.
• Align investments and activities to priority accounts, provinces, industry segments, key solutions, partner opportunities, and Canadian business objectives.
• Serve as a trusted marketing advisor to Canadian sales leadership and account teams.
  
  

Canada Proud, Globally Trusted Campaign

• Own and activate the Canada Proud, Globally Trusted field marketing executive engagement campaign across priority audiences, accounts, industries, and markets.
• Translate OpenText's Canadian headquarters and global footprint into differentiated executive messaging, client experiences, thought leadership, and demand-generation programs.
• Build integrated programs that highlight Canadian innovation, local executive access, client success, community relevance, and OpenText's ability to support organizations globally.
• Partner with corporate communications, brand, executive engagement, sales, partner, industry, and client advocacy teams to deliver a consistent and credible market narrative.
• Measure the campaign's impact on target-account engagement, executive relationships, pipeline creation, opportunity acceleration, and brand visibility.
  
  

Account-Based Marketing (ABM)

• Partner with sales to develop and execute account-based marketing programs for strategic Canadian accounts.
• Align marketing activities to account plans, whitespace opportunities, executive relationships, buying centres, and growth priorities.
• Create personalized experiences and campaigns for named accounts and key buying groups.
• Drive engagement through executive programs, client events, digital campaigns, partner activation, and thought leadership.
  
  

Industry, Public Sector & Vertical Campaigns

• Collaborate with industry marketing teams to activate industry-specific campaigns and messaging across priority Canadian verticals.
• Tailor programs and content to the needs, priorities, regulatory considerations, and business challenges of Canadian organizations.
• Support industry events, executive roundtables, client advisory engagements, public sector programs, and thought leadership initiatives.
• Use Canadian market insights and industry trends to improve targeting, relevance, and campaign performance.
  
  

Demand Generation & Pipeline Growth

• Design and execute integrated campaigns that generate, nurture, and accelerate sales opportunities across Canada.
• Drive measurable contribution to pipeline creation, influenced pipeline, opportunity acceleration, and client expansion.
• Partner with sales development, digital, partner, and marketing operations teams to optimize lead flow and conversion.
• Track performance and continuously optimize programs based on business results.
  
  

Executive Client Engagement

• Develop high-value client and prospect experiences, including executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs.
• Leverage proximity to OpenText leadership, the Global Command Center and Executive Briefing Center in Waterloo, to create differentiated executive engagements.
• Partner with sales teams to deepen relationships with key clients and prospects.
• Create executive-to-executive engagement opportunities that strengthen trust and accelerate business outcomes.
  
  

Events, Partners & Experiential Marketing

• Plan and execute virtual, hybrid, and in-person programs, including industry conferences, regional events, webinars, client events, partner programs, and tradeshows.
• Manage event strategy, execution, follow-up, and measurement.
• Collaborate with strategic partners to extend reach, engage priority accounts, and build pipeline.
• Maximize ROI through integrated pre-event, at-event, and post-event engagement plans.
  
  

Data, Insights & Performance Management

• Use account intelligence, marketing analytics, and CRM data to identify opportunities and optimize performance.
• Track pipeline contribution, campaign influence, event ROI, account engagement, and executive participation.
• Deliver actionable recommendations and business insights to sales and marketing stakeholders.
  
  

What You Bring

• 5+ years of experience in Field Marketing, ABM, Demand Generation, or Regional Marketing within a B2B technology organization.
• Proven experience developing and executing account-based marketing strategies that drive measurable pipeline impact.
• Knowledge of the Canadian business environment and experience supporting enterprise sales organizations in Canada preferred.
• Experience collaborating closely with account executives, sales leaders, partners, and cross-functional marketing teams.
• Experience developing or executing industry-focused programs within one or more Canadian priority sectors, such as Financial Services, Public Sector, Energy, Manufacturing, Retail, Healthcare, or Technology.
• Strong understanding of pipeline creation, opportunity acceleration, client expansion, and revenue-focused marketing.
• Experience managing client events, executive programs, conferences, partner programs, and integrated campaigns.
• Strong project management, communication, and stakeholder management skills, with the ability to influence senior leaders.
• Analytical mindset with experience measuring marketing performance and ROI.
• Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred.
• English fluency required; French-language capability is an asset.
• Ability to travel throughout Canada and North America as needed.
  
  

What Do You Need To Succeed

• You think like a business leader and act like an owner.
• You are client-obsessed and passionate about creating meaningful, locally relevant experiences.
• You understand how to translate Canadian market context into differentiated programs and measurable business value.
• You excel at building trusted relationships with sales leaders, executives, partners, and key stakeholders.
• You thrive in a fast-paced environment and balance strategy with hands-on execution.
• You use data and insights to make decisions, optimize investments, and improve results.
• You are energized by measurable business outcomes and naturally curious about technology, AI, market trends, and client challenges.
  
  

WHY JOIN OPENTEXT?

• Join a Canadian-headquartered global leader in Information Management, AI, Cybersecurity, and Enterprise Software.
• Lead a differentiated Canada Proud, Globally Trusted campaign with strong visibility and business impact.
• Own and influence marketing across an important national market and portfolio of strategic accounts.
• Partner directly with senior sales leaders, executives, clients, and strategic partners.
• Help shape modern ABM, executive engagement, industry, and regional growth strategies.
• Collaborate with talented teams across Canada, the Americas, and around the world.
• Access ongoing career development and growth opportunities.
• Work from Richmond Hill or Waterloo, Ontario, with flexibility aligned to the role and business needs.
  
  

If you are passionate about strategic field marketing, Canadian market engagement, account-based marketing, and driving measurable business impact, we'd love to hear from you.

OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we’re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range: $86,800 - $130,200; Depending on the candidate’s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.