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Added 58 mins ago
Service Manager
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Full-time
Successfully communicate job expectations, monitor job results and coach employees to achieve optimal results
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OpTalent | Canada | Recruitment

Copywriter

Toronto, ON, Canada
Etobicoke, ON, Canada

Pay: $75,000 to $80,000 CAD / year
Job type: Full-time
Apply by: Oct 25, 2026
Experience: 3–5+ years of professional copywriting experience in marketing, communications, content strategy or creative agency.
Posting language: English
Posted: Sep 25, 2026

Apply About employer

Applications open in a new tab.

Original job description

JOB TITLE: Copywriter DEPARTMENT: Corporate, Marketing TEAM: Communications

REPORTS TO: Director, Communications

EMPLOYMENT TYPE: Full-time, permanent, hybrid

Salary: 70k-80k

About the Opportunity

As the team’s internal Copywriter, your focus will be on producing a steady flow of SEO-optimized content. You’ll also be the champion of brand voice and tone - defining it, protecting it, and ensuring it shows up consistently across every communication channel.

Reporting to the Director, Communications, you’ll collaborate with Creative Production, Web, UX Design, Product, Programs, and Commercial teams to ensure every message is clear, consistent, and unmistakably ours. Your work will help us continue to lead the industry with a voice that is distinctly its own.

Key Responsibilities

Content Creation & SEO

· Research, write, and edit 8–12 SEO-optimized content pieces per month across all our websites (Contractor, Commercial, Homeowner) applying SEO best practices to improve organic ranking and search visibility.

· Produce a variety of content including blogs, articles, how-to guides, case studies, FAQs, white papers, and region-specific pages.

Editorial Review & Brand Stewardship

Lead the development, review, and approval workflow for all copywriting edits and net-new content creation for the our website optimization project, including coordination and management of external agency partners.

Review and edit copy from Product, Programs, and Commercial teams to ensure accuracy, clarity, and alignment with our brand tone including Web page content, Brochures, Email copy, New Product launch messages, Awards of Excellence feature project and more.

Champion the development and maintenance of the our copywriting tone and identity standards guide.

Coach internal teams and external partners on brand voice and writing best practices.

Support internal communications (employee newsletters, leadership messages, culture initiatives) when needed.

Cross-Functional Collaboration

· Partner with the UX Designer to optimize landing pages for SEO, paid campaigns, and conversion performance.

· Support the Creative Production team with copy for annual product catalogs across Residential, Commercial, and Natural Stone categories.

· Work with subject matter experts across regional operations to gather insights and transform them into engaging content.

· Collaborate with the rest of the Communications team to adapt content for additional channels.

Content Strategy & Optimization

· Audit legacy content and recommend updates to improve clarity, consistency, and SEO performance.

· Contribute to content planning and editorial calendars.

Press & External Communications

· Lead the development of press releases for key announcements.

· Work with agency partners to secure publication coverage and amplify Unilock industry presence.

Skills & Experience

You are a collaborative and relationship-focused communicator who thrives on partnering with subject matter experts and cross-functional teams. You enjoy learning complex topics, from building products to installation best practices, and translating them into clear, engaging content. Highly organized and adaptable, you can effectively manage competing priorities and deadlines while maintaining a consistent brand voice and strong attention to detail.

Bachelor’s degree in communications, Journalism, English, Marketing, Public Relations, or a related field, or an equivalent combination of education and professional experience.

3–5+ years of professional copywriting experience in marketing, communications, content strategy or creative agency.

Proven experience writing SEO-optimized content with measurable performance improvements.

Strong ability to translate technical or complex information into clear, engaging content.

Exceptional writing and editing skills with a strong command of grammar, clarity, and storytelling.

Experience collaborating with cross-functional teams and managing multiple deadlines.

Understanding of UX writing principles and how copy influences user behavior.

Experience working within or maintaining brand standards and voice guidelines.

Experience supporting PR or media relations.

Experience in construction, building materials, architecture, or hardscape industries an asset.

COMPENSATION:

Competitive salary with an additional bonus opportunity

3 weeks paid vacation, plus paid holiday December closure

Escalating employer-match pension contributions after one year of service

Generous corporate profit-sharing program

Comprehensive benefits package including Health, Dental, and Life Insurance coverage.

Employee discount on products

Apply About employer

More about this job

Responsibilities

Create and optimize SEO-focused content across multiple websites and formats, while maintaining consistent brand voice and editorial standards. Collaborate with internal teams and external agencies on web content, product materials, press releases, content planning, and communications.

Requirements

Requires a bachelor’s degree in a relevant field or equivalent education and professional experience, plus 3–5+ years of copywriting experience. Candidates should have SEO writing experience, excellent writing and editing skills, the ability to explain complex topics clearly, and experience with cross-functional collaboration, brand standards, UX writing, and PR or media relations.

Skills

Copywriting
SEO Content Writing
Writing And Editing
Brand Voice And Tone
Content Strategy
Editorial Planning
UX Writing
Search Engine Optimization
Technical Content Translation
Cross-Functional Collaboration
Project And Deadline Management
Public Relations
Media Relations
Content Auditing
Storytelling
Attention To Detail

Benefits

Performance Bonus Opportunity
Three Weeks Paid Vacation
Paid Holiday December Closure
Corporate Profit-Sharing Program
Health Insurance
Dental Insurance
Life Insurance
Employee Product Discount

Visa sponsorship

Not detected in the job text

Keywords

Copywriting
SEO
Organic Search Ranking
Search Visibility
Blogs
Articles
How-To Guides
Case Studies
FAQs
White Papers
Region-Specific Pages
Brand Voice
Tone Guidelines
Website Optimization
Landing Pages
UX Writing
Conversion Performance
Editorial Calendars
Content Audits
Press Releases
Media Relations
Product Catalogs
Brochures
Email Copy
Internal Communications
Building Materials
Construction
Architecture
Hardscape

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