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Added 1 day ago
Marketing Coordinator
The Talent Team at Perimeter Aviation
Winnipeg, MB
…We’re looking for an organized, resourceful, and proactive marketer who takes initiative and enjoys bringing projects to life. You confidently manage competing priorities and have a passion…
Added 1 day ago
PS
Life Cycle Marketing Lead
Professional Staffing
Toronto, ON
- $60 to $75 CAD / hour
- Contract
…platform. They’re looking for an experienced, AI-savvy lifecycle marketer to lead that transition, define who their customers are, and design the customer journeys and nurture programs that…
Added 1 day ago
FC
Spécialiste du marketing numérique / Digital Marketing Specialist
Fastco Canada
Vaudreuil-Dorion, QC
- Full-time
We’re looking for a creative, digitally savvy marketer who is passionate about content creation, storytelling, and performance analytics. You’re someone who understands the conversations,…
Added 1 day ago
PS
Head of Marketing
Professional Staffing
Toronto, ON
- $140,000 to $165,000 CAD / year
- Full-time
…brand to life. This is a great fit for a hands-on, AI-savvy marketer with a startup mindset who wants to build something from the ground up, and who sees this as the role that sets them up…
Added 1 day ago
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Manager, Creative Services
TD
Toronto, ON
- Full-time
Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch.
Added 1 day ago
T
Senior Analyst, Marketing Delivery
TD
Toronto, ON
- Full-time
Design and execute cross-channel Salesforce Marketing Cloud (SFMC) campaigns and journeys based on marketer requirements, ensuring accuracy and timely delivery.
Added 1 day ago
H
Content Marketer
HONK
Toronto, ON
- Full-time
We are looking for a sharp, creative Content Marketer who brings equal parts high-level strategic thinking and hands-on execution to join our team. You know how to take complex concepts…
Added 2 days ago
DH
Growth Marketer
Decoda Health
Toronto, ON
- Full-time
That means turning what we're building, what our clinics are achieving, and what's changing in aesthetics and wellness into content people actually want to watch.
Added 2 days ago
V
Marketing Manager, Specialist
Vanguard
Toronto, ON
- Full-time
The ideal candidate is a strategic marketer with strong project management skills, experience leading cross-functional initiatives, and a passion for creating client-focused marketing…
Added 2 days ago
L
Digital Marketing Manager
Lantern
AB · Edmonton, AB
- Full-time
Lantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account-based marketing (ABM) engine. You'll turn go-to-market priorities into…
Added 2 days ago
Marketing Coordinator
The Talent Team at Perimeter Aviation
Winnipeg, MB
…We’re looking for an organized, resourceful, and proactive marketer who takes initiative and enjoys bringing projects to life. You confidently manage competing priorities and have a passion…
Added 2 days ago
SS
Senior Product Marketing Manager
Smart, Savvy + Associates
Calgary, AB
- Full-time
You'll lead go-to-market strategies, develop messaging and positioning, and create content that connects product capabilities with customer needs. But your work won't end at launch. You'll…
Added 2 days ago
Digital Marketing Manager
Lantern
Edmonton, AB
Lantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account-based marketing (ABM) engine. You'll turn go-to-market priorities into…
Added 2 days ago
D
Customer Marketing Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
…world-class execution across every channel - Paid Media, SEO & Content, CRO, Creative, and…
Added 2 days ago
A
Digital Marketing & Demand Generation Specialist
Altis
Toronto, ON · Greater Toronto Area, Canada
- $75,000 to $90,000 CAD / year
- Full-time
…marketing as it is in recruitment. We're looking for a digital marketer who can help us start more of those relationships by connecting employers and job seekers with the services and…
Added 3 days ago
GR
Marketing Specialist
Goldbeck Recruiting
Surrey, BC
- $75,000 to $90,000 CAD / year
- Full-time
…with internal stakeholders on campaign coordination, digital content and the ongoing development of the company’s marketing…
Added 3 days ago
V
Growth Marketer
Vendasta
Saskatoon, SK
- Full-time
As a Growth Marketer you'll work with Product Marketing, Content, Sales, Customer Success and RevOps to:
Added 3 days ago
CN
Digital Marketing Specialist
Creative Niche
Pickering, ON
- Full-time
We're looking for a creative, hands-on Digital Marketer to join a growing, global B2B manufacturer in the industrial packaging equipment and solutions space.
Added 3 days ago
S
Senior Content Writer & Editor
Spellbook
Remote, Canada
- $100,000 to $150,000 CAD / year
- Full-time
- Remote
We are hiring a Senior Content Writer & Editor to lead the writing and execution of our most important editorial projects. Working closely with our Content Lead and subject-matter experts…
Added 3 days ago
PD
Marketing Lead
Pinemount Developments Ltd.
Toronto, ON
- Full-time
This is a full-time, on-site leadership role for a strategic and hands-on marketer who can develop and execute marketing strategies, lead creative initiatives, manage external vendors, and…
Added 3 days ago
Q
Regional Marketing Manager – North America
QIMA
Montreal, QC
- Full-time
This is an individual contributor role for a marketer with strong knowledge of technical B2B services and a clear bias for execution. Experience in the Testing, Inspection & Certification…
Added 3 days ago
B
Product Marketing Lead
Bizzabo
Montreal, QC
- Full-time
Equip the field. Build the pitch narrative, demo storylines, one-pagers, and RFP content. Partner with Sales and Solutions leadership to train the team and make sure every new capability is…
Added 3 days ago
B
Product Marketing Lead
Bizzabo
Toronto, ON
- Full-time
Equip the field. Build the pitch narrative, demo storylines, one-pagers, and RFP content. Partner with Sales and Solutions leadership to train the team and make sure every new capability is…
Added 4 days ago
BB
Brand & Marketing Manager
Burnside Brewing Co.
Dartmouth, NS
- Full-time
Burnside Brewing Company is seeking a creative, commercially minded, hands-on marketer to lead brand building and campaign execution across our beer portfolio, including Toller Quality…
Added 4 days ago
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Demand Generation Manager
OpTalent | Canada | Recruitment
Guelph, ON
- $90,000 to $105,000 CAD / year
- Full-time
This is an opportunity for a commercially minded, hands-on marketer who understands how to turn digital marketing activity into measurable business results. You will take ownership of…

OpTalent | Canada | Recruitment

Demand Generation Manager

Guelph, ON, Canada

$90,000 to $105,000 CAD / year · Full-time

Apply About employer

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Job details

Pay: $90,000 to $105,000 CAD / year
Job type: Full-time
Apply by: Nov 19, 2026
Experience: 4–6 years of experience in B2B marketing, with a strong focus on demand generation, digital marketing, and lead generation.
Posting language: English
Posted: Oct 20, 2026

Original job description

Demand Generation Manager

Location: Guelph, Ontario

The Opportunity

OpTalent is partnering with a growing technology-focused organization to recruit a Demand Generation Manager who will play a key role in driving brand awareness, generating qualified leads, and accelerating sales pipeline growth.

This is an opportunity for a commercially minded, hands-on marketer who understands how to turn digital marketing activity into measurable business results. You will take ownership of demand generation from strategy and campaign development through execution, analysis, and optimization, working closely with Sales and business leadership to build a consistent, scalable source of qualified opportunities.

The ideal candidate combines strong digital marketing expertise with analytical thinking, creativity, and a clear understanding of the B2B sales funnel. You are comfortable managing multiple channels, interpreting performance data, and making informed decisions that improve lead quality, conversion rates, and return on marketing investment.

Key Responsibilities

Demand Generation & Campaign Management

Develop and execute integrated B2B demand generation campaigns across Google Ads, LinkedIn Ads, paid social, email marketing, display advertising, and other relevant digital channels.
Own the full campaign lifecycle, including strategy, audience targeting, messaging, budget management, execution, performance tracking, and optimization.
Build and manage campaign calendars aligned with business priorities, sales objectives, and target customer segments.
Develop and optimize landing pages, calls to action, forms, and conversion paths to increase lead capture and campaign effectiveness.
Coordinate with internal stakeholders and external partners to develop compelling campaign content, creative assets, and marketing materials.
Conduct ongoing A/B testing across creative, messaging, targeting, and landing pages to improve campaign performance and conversion rates.
Identify new channels, tactics, and opportunities to expand reach and generate demand within target markets.

Lead Generation & Sales Pipeline Development

Build and optimize demand generation programs that consistently deliver qualified leads and sales opportunities.
Partner closely with Sales to define ideal customer profiles, target audiences, lead qualification criteria, and follow-up processes.
Develop lead scoring, segmentation, and nurturing strategies that move prospects through the buyer journey.
Design targeted campaigns to re-engage dormant leads, nurture existing prospects, and improve conversion from initial engagement to sales opportunity.
Monitor lead quality and collaborate with Sales to identify gaps in the funnel and improve lead-to-opportunity conversion.
Establish clear processes for tracking marketing-generated leads, sales opportunities, and marketing-sourced pipeline.
Align marketing activities with commercial objectives to ensure campaigns contribute directly to business growth.

Website, SEO & Digital Performance

Manage and optimize website content, landing pages, calls to action, and conversion journeys to improve engagement and lead generation.
Develop and implement SEO strategies that increase organic visibility, attract relevant traffic, and generate qualified inbound leads.
Monitor website analytics, traffic sources, user behavior, and conversion performance to identify opportunities for improvement.
Identify content and keyword opportunities that support customer acquisition and strengthen digital visibility.
Work with internal stakeholders and external partners to improve the overall digital experience and effectiveness of the company's online presence.

Analytics, Reporting & Optimization

Establish and monitor key performance indicators to evaluate the effectiveness of demand generation programs.
Track and report on metrics including:
Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
Lead-to-opportunity and MQL-to-SQL conversion rates
Cost per lead (CPL) and cost per acquisition (CPA)
Campaign conversion rates and channel performance
Marketing-sourced pipeline and revenue contribution
Campaign ROI and return on marketing investment
Translate campaign data into clear insights, recommendations, and actionable optimization plans.
Provide regular performance reporting to business leadership and Sales, highlighting results, challenges, and opportunities.
Evaluate channel effectiveness and allocate budgets toward the campaigns and tactics delivering the strongest results.
Continuously refine marketing processes, reporting, and campaign strategies to improve efficiency, predictability, and overall performance.

Qualifications & Experience

4–6 years of experience in B2B marketing, with a strong focus on demand generation, digital marketing, and lead generation.
Demonstrated success planning, executing, and optimizing multi-channel digital marketing campaigns.
Hands-on experience with platforms such as Google Ads, LinkedIn Ads, paid social, email marketing, and display advertising.
Experience with CRM, marketing automation, and lead management platforms such as HubSpot, Salesforce, Pardot, Mailchimp, or comparable tools.
Strong understanding of B2B marketing funnels, lead qualification, conversion optimization, and sales pipeline development.
Proven ability to analyze campaign performance, interpret marketing data, and translate insights into measurable improvements.
Experience managing marketing budgets and campaigns against defined performance targets.
Excellent organizational and project management skills, with the ability to manage multiple initiatives and competing priorities.
Strong communication skills and the ability to collaborate effectively with Sales, leadership, and external partners.
A proactive, results-oriented mindset with the ability to work independently, take ownership, and make data-driven decisions.

Assets:

Experience in technology, SaaS, fleet management, telematics, transportation, or other technology-driven B2B environments.
Familiarity with attribution models, marketing analytics, conversion rate optimization, and revenue attribution.
Experience building or scaling demand generation programs within a growing organization.

What Success Looks Like

Success in this role means building a measurable, increasingly predictable demand generation engine that supports the organization's commercial growth.

Key performance indicators will include:

Increased volume and quality of marketing-generated leads.
Improved conversion rates throughout the marketing and sales funnel.
Consistent contribution to qualified sales pipeline and revenue opportunities.
Efficient cost per lead and customer acquisition costs.
Stronger website conversion rates and organic lead generation.
Improved engagement and conversion through lead nurturing and re-engagement campaigns.
Effective alignment between Marketing and Sales on lead quality, qualification, and follow-up.
Clear reporting on campaign performance and demonstrable return on marketing investment.

What the Opportunity Offers

Competitive base salary of $95,000–$105,000 CAD, plus a performance-based bonus of up to 20%.
A full-time, permanent opportunity with meaningful ownership of demand generation strategy and execution.
Direct collaboration with Sales and business leadership.
The opportunity to influence marketing strategy, improve existing processes, and build scalable campaigns.
A results-oriented environment where marketing performance is measured by its contribution to business growth.
A comprehensive benefits package, including health and dental coverage, vision care, life and disability insurance, an employee assistance program, and additional employee benefits.
Opportunities for professional development and increased responsibility as the business grows.

Apply About employer

More about this job

Responsibilities

Plan, execute, and optimize integrated B2B demand generation campaigns across paid, email, website, and organic channels to generate qualified leads and grow the sales pipeline. Partner with Sales and leadership to improve lead qualification and nurturing, monitor performance and ROI, and use analytics to guide campaign and budget decisions.

Requirements

Requires 4–6 years of B2B marketing experience, particularly in demand generation, digital marketing, and lead generation, with hands-on experience running multi-channel campaigns and using CRM or marketing automation platforms. Candidates should understand B2B funnels and pipeline development, analyze campaign data, manage budgets and competing projects, and collaborate effectively with Sales and leadership.

Skills

B2B Demand Generation
Digital Marketing
Lead Generation
Campaign Management
Google Ads
LinkedIn Ads
Paid Social Advertising
Email Marketing
Search Engine Optimization
Conversion Rate Optimization
Lead Scoring
Marketing Automation
CRM Management
Marketing Analytics
Budget Management
Sales Pipeline Development

Benefits

Health Coverage
Dental Coverage
Vision Care
Life Insurance
Disability Insurance
Employee Assistance Program
Professional Development Opportunities
Performance-Based Bonus

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Google Ads
LinkedIn Ads
Paid Social
Email Marketing
Display Advertising
HubSpot
Salesforce
Pardot
Mailchimp
CRM
Marketing Automation
Lead Management
Lead Scoring
Lead Nurturing
Marketing-Qualified Leads
Sales-Qualified Leads
Sales Pipeline
Search Engine Optimization
Website Analytics
Conversion Rate Optimization
A/B Testing
Marketing Attribution
Revenue Attribution
Cost Per Lead
Cost Per Acquisition
Campaign ROI
SaaS
Telematics

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