Find work in Canada.

623,408 jobs across our Canadian network. How we count

Jobs in Canada

25+ jobs

Email me new jobs Save this search

Added 32 mins ago
MM
YouTube Content Strategist
Martell Media
Kelowna, BC
- Full-time
We are looking for an experienced YouTube Content Strategist to lead the creative strategy behind a world-class YouTube channel. This is not an execution-only role. We need someone who…
Added 1 hour ago
Partner Relationship Manager
Property Law Firm CB LLP
Oakville, ON
Added 1 hour ago
Partner Relationship Manager
Property Law Firm CB LLP
Calgary, AB
Added 1 hour ago
U
Sr Community Developer - For Honor
Ubisoft
Montreal, QC
- Full-time
…opportunities by collaborating with transversal stakeholders as they lead the global community strategy, creating and executing global plans, and work with a distributed international team…
Added 1 hour ago
3
Customer Success Program Manager
360insights
Whitby, ON
- $57,000 to $80,000 CAD / year
Handle marketing requests and provide VIP/client support.
Added 4 hours ago
AG
Account Executive, Insurance - Toronto
American Global
ON · Ontario
- Full-time
Analyze client risk profile and develop marketing strategy with the team and client
Added 5 hours ago
FI
Field Marketing Manager
Fulfillment IQ
Remote, Canada
- $75,000 to $90,000 CAD / year
- Full-time
- Remote
…commercial result. You will work day to day with the Senior Marketing Manager, who sets priorities, budget and capacity, and with the Community & Media Lead, who directs the community and…
Added 5 hours ago
FI
Content Marketing Manager
Fulfillment IQ
Remote, Canada
- $85,000 to $100,000 CAD / year
- Full-time
- Remote
Compensation: $85,000 - $100,000 CAD per year. Target performance bonus: 10% of base salary, tied to marketing-sourced qualified pipeline and content conversion goals. Bonus eligibility…
Added 5 hours ago
DT
Market Discovery & Pilot Scout
DHD TECH SOLUTIONS LTD.
Canada
- Part-time
…beverage (as a server, barista, bartender, line cook, or shift lead) and understand how restaurant kitchens and managers…
Added 6 hours ago
GS
Sales And Marketing Specialist
Go Sales
Mississauga, ON
- Full-time
Candidates should possess basic marketing knowledge, including familiarity with promotional campaigns, branding, and lead generation tactics.
Added 6 hours ago
FI
Senior Marketing Manager
Fulfillment IQ
Remote, Canada
- $115,000 to $130,000 CAD / year
- Full-time
- Remote
You will own FIQ's marketing-sourced qualified pipeline number and personally build the campaigns that produce it. You set the annual and quarterly marketing plan with the Chief Strategy…
Added 6 hours ago
R|
Research Assistant - Public Engagement
RI-MUHC | Research Institute of the MUHC | #rimuhc
Montreal, QC
- Full-time
Participate in the planning and coordination of in-person Network events, taking the lead in advocating for and ensuring the needs and perspectives of public partners and people with…
Added 7 hours ago
EB
Store Manager - Jo Malone London - Fulltime - Chinook Centre - Calgary AB
ELC Beauty LLC
Calgary, AB
- Full-time
We are looking for a dynamic and inspirational Store/Retail/Counter Manager to lead, coach and develop our team of Sales Associates to achieve all sales, customer service and operational…
Added 7 hours ago
E
Brand, Marketing and Communications (BMC) - Specialist - Service Lines (3 months contract)
EY
Toronto, ON
- Contract
As a BMC Specialist, you will support the planning and execution of integrated marketing initiatives across EY's Service Lines. You will help advance EY’s brand, increase market visibility,…
Added 7 hours ago
G
Forest Gardens Farm Team
GoodWork.ca
Regina, SK · Greater Regina Metropolitan Area
- Internship
…resources that transform lives. In this role, you will develop and lead creative, strategic and heartfelt fundraising initiatives that connect donors to meaningful impact by cultivating…
Added 8 hours ago
H
Content Marketing Manager
Haystack
Canada
- Full-time
This employer is seeking a Content Marketing Manager to lead content creation, storytelling, and communications for technical audiences. This role involves turning complex technological…
Added 8 hours ago
BC
Communication Assistant
Brant Community Healthcare System
Brantford, ON
- Full-time
At BCHS, we are driven by a bold vision: To Lead Beyond Care. As a two-site community hospital system in Brantford and Paris, Ontario, we serve with purpose, passion, and a deep commitment…
Added 8 hours ago
BG
Director of Marketing & Digital Commerce
Barbecues Galore
Burlington, ON
- Full-time
We are looking for a Director of Marketing & Digital Commerce to lead our entire marketing and e-commerce operations. You will own the website and digital content, build our brand, bring…
Added 9 hours ago
T
On-Site Event Coordinator
Techo-Bloc
Longueuil, QC · Saint-Hubert, Quebec
- Contract
As our On-Site Event Coordinator, you lead Techo-Bloc's roadshows, loyalty events and trade shows on the ground across Canada and the U.S. From load-in to load-out, you own the setup, the…
Added 9 hours ago
C
Marketing & Communications Specialist
CGT
Kelowna, BC
- $65,000 to $75,000 CAD / year
- Full-time
This position executes marketing and communications initiatives that support dealer development, lead generation, customer engagement, product awareness, and business development. The role…
Added 9 hours ago
MP
Real Estate Agent – No Experience Needed (Dubai)
McCone Properties
Winnipeg, MB
- Full-time
No. 1 lead generator on Property Finder - leads handed to you every day
Added 10 hours ago
H
Head of Marketing
Haystack
Canada
- Full-time
Lead and manage the marketing operations, automation, and analytics functions while scaling the team and technology stack
Added 10 hours ago
H
VP of Marketing
Haystack
Canada
- Full-time
An enterprise technology company is seeking a Global VP Marketing to lead its worldwide marketing strategy and organization during its next phase of growth. This leadership role involves…
Added 10 hours ago
C
Bilingual Sales Associate, Apartments.com/ Associé(e) aux ventes bilingue, Apartments.com - Montréal, Québec
CoStar
Montreal, QC
- Full-time
…équipe dynamique qui agit à titre de partenaire stratégique en marketing numérique auprès de l'industrie multirésidentielle. Au moyen de présentations de vente engageantes, vous…
Added 11 hours ago
A
Digital Product Designer [AQ-25819]
Aquent
Toronto, ON
- Contract
…their financial journeys. As a key strategic partner, you will lead with design, collaborating with cross-functional stakeholders to turn complex requirements into intuitive, groundbreaking…

OpTalent | Canada | Recruitment

Demand Generation Manager

Guelph, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Apply by: Dec 4, 2026
Experience: 4–6 years of experience in B2B marketing, with a strong focus on demand generation, digital marketing, and lead generation.
Posting language: English
Posted: Nov 4, 2026

Original job description

Demand Generation Manager

Location: Ontario, Canada

Compensation: $95,000–$105,000 CAD base salary + performance-based bonus of up to 20%

Employment Type: Full-Time, Permanent

Recruitment Partner: OpTalent

The Opportunity

OpTalent is partnering with a growing technology-focused organization to recruit a Demand Generation Manager who will play a key role in driving brand awareness, generating qualified leads, and accelerating sales pipeline growth.

This is an opportunity for a commercially minded, hands-on marketer who understands how to turn digital marketing activity into measurable business results. You will take ownership of demand generation from strategy and campaign development through execution, analysis, and optimization, working closely with Sales and business leadership to build a consistent, scalable source of qualified opportunities.

The ideal candidate combines strong digital marketing expertise with analytical thinking, creativity, and a clear understanding of the B2B sales funnel. You are comfortable managing multiple channels, interpreting performance data, and making informed decisions that improve lead quality, conversion rates, and return on marketing investment.

Key Responsibilities

Demand Generation & Campaign Management

Develop and execute integrated B2B demand generation campaigns across Google Ads, LinkedIn Ads, paid social, email marketing, display advertising, and other relevant digital channels.
Own the full campaign lifecycle, including strategy, audience targeting, messaging, budget management, execution, performance tracking, and optimization.
Build and manage campaign calendars aligned with business priorities, sales objectives, and target customer segments.
Develop and optimize landing pages, calls to action, forms, and conversion paths to increase lead capture and campaign effectiveness.
Coordinate with internal stakeholders and external partners to develop compelling campaign content, creative assets, and marketing materials.
Conduct ongoing A/B testing across creative, messaging, targeting, and landing pages to improve campaign performance and conversion rates.
Identify new channels, tactics, and opportunities to expand reach and generate demand within target markets.

Lead Generation & Sales Pipeline Development

Build and optimize demand generation programs that consistently deliver qualified leads and sales opportunities.
Partner closely with Sales to define ideal customer profiles, target audiences, lead qualification criteria, and follow-up processes.
Develop lead scoring, segmentation, and nurturing strategies that move prospects through the buyer journey.
Design targeted campaigns to re-engage dormant leads, nurture existing prospects, and improve conversion from initial engagement to sales opportunity.
Monitor lead quality and collaborate with Sales to identify gaps in the funnel and improve lead-to-opportunity conversion.
Establish clear processes for tracking marketing-generated leads, sales opportunities, and marketing-sourced pipeline.
Align marketing activities with commercial objectives to ensure campaigns contribute directly to business growth.

Website, SEO & Digital Performance

Manage and optimize website content, landing pages, calls to action, and conversion journeys to improve engagement and lead generation.
Develop and implement SEO strategies that increase organic visibility, attract relevant traffic, and generate qualified inbound leads.
Monitor website analytics, traffic sources, user behavior, and conversion performance to identify opportunities for improvement.
Identify content and keyword opportunities that support customer acquisition and strengthen digital visibility.
Work with internal stakeholders and external partners to improve the overall digital experience and effectiveness of the company's online presence.

Analytics, Reporting & Optimization

Establish and monitor key performance indicators to evaluate the effectiveness of demand generation programs.
Track and report on metrics including:
Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
Lead-to-opportunity and MQL-to-SQL conversion rates
Cost per lead (CPL) and cost per acquisition (CPA)
Campaign conversion rates and channel performance
Marketing-sourced pipeline and revenue contribution
Campaign ROI and return on marketing investment
Translate campaign data into clear insights, recommendations, and actionable optimization plans.
Provide regular performance reporting to business leadership and Sales, highlighting results, challenges, and opportunities.
Evaluate channel effectiveness and allocate budgets toward the campaigns and tactics delivering the strongest results.
Continuously refine marketing processes, reporting, and campaign strategies to improve efficiency, predictability, and overall performance.

Qualifications & Experience

4–6 years of experience in B2B marketing, with a strong focus on demand generation, digital marketing, and lead generation.
Demonstrated success planning, executing, and optimizing multi-channel digital marketing campaigns.
Hands-on experience with platforms such as Google Ads, LinkedIn Ads, paid social, email marketing, and display advertising.
Experience with CRM, marketing automation, and lead management platforms such as HubSpot, Salesforce, Pardot, Mailchimp, or comparable tools.
Strong understanding of B2B marketing funnels, lead qualification, conversion optimization, and sales pipeline development.
Proven ability to analyze campaign performance, interpret marketing data, and translate insights into measurable improvements.
Experience managing marketing budgets and campaigns against defined performance targets.
Excellent organizational and project management skills, with the ability to manage multiple initiatives and competing priorities.
Strong communication skills and the ability to collaborate effectively with Sales, leadership, and external partners.
A proactive, results-oriented mindset with the ability to work independently, take ownership, and make data-driven decisions.

Assets:

Experience in technology, SaaS, fleet management, telematics, transportation, or other technology-driven B2B environments.
Familiarity with attribution models, marketing analytics, conversion rate optimization, and revenue attribution.
Experience building or scaling demand generation programs within a growing organization.

What Success Looks Like

Success in this role means building a measurable, increasingly predictable demand generation engine that supports the organization's commercial growth.

Key performance indicators will include:

Increased volume and quality of marketing-generated leads.
Improved conversion rates throughout the marketing and sales funnel.
Consistent contribution to qualified sales pipeline and revenue opportunities.
Efficient cost per lead and customer acquisition costs.
Stronger website conversion rates and organic lead generation.
Improved engagement and conversion through lead nurturing and re-engagement campaigns.
Effective alignment between Marketing and Sales on lead quality, qualification, and follow-up.
Clear reporting on campaign performance and demonstrable return on marketing investment.

What the Opportunity Offers

Competitive base salary of $95,000–$105,000 CAD, plus a performance-based bonus of up to 20%.
A full-time, permanent opportunity with meaningful ownership of demand generation strategy and execution.
Direct collaboration with Sales and business leadership.
The opportunity to influence marketing strategy, improve existing processes, and build scalable campaigns.
A results-oriented environment where marketing performance is measured by its contribution to business growth.
A comprehensive benefits package, including health and dental coverage, vision care, life and disability insurance, an employee assistance program, and additional employee benefits.
Opportunities for professional development and increased responsibility as the business grows.

Apply About employer

More about this job

Responsibilities

Develop, execute, and optimize integrated B2B demand generation campaigns across paid, email, website, and organic channels to generate qualified leads and grow the sales pipeline. Partner with Sales and leadership to improve lead qualification and nurturing, analyze campaign performance, manage budgets, and report on marketing contribution and return on investment.

Requirements

Requires 4–6 years of B2B marketing experience focused on demand generation, digital marketing, and lead generation, with hands-on experience running multi-channel campaigns and using CRM or marketing automation platforms. Candidates should understand B2B funnels and sales pipeline development, analyze performance data, manage budgets and competing priorities, and collaborate effectively with Sales and leadership.

Skills

B2B Demand Generation
Digital Marketing
Multi-Channel Campaign Management
Google Ads
LinkedIn Ads
Paid Social Advertising
Email Marketing
Lead Generation
Lead Scoring
Lead Nurturing
SEO
Conversion Rate Optimization
Marketing Analytics
Campaign Budget Management
CRM and Marketing Automation
Sales Pipeline Development

Benefits

Health Coverage
Dental Coverage
Vision Care
Life Insurance
Disability Insurance
Employee Assistance Program
Additional Employee Benefits
Professional Development Opportunities

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Demand Generation
Google Ads
LinkedIn Ads
Paid Social
Email Marketing
Display Advertising
HubSpot
Salesforce
Pardot
Mailchimp
CRM
Marketing Automation
Lead Management
Ideal Customer Profile
Lead Qualification
Lead Scoring
Lead Nurturing
Marketing-Qualified Leads
Sales-Qualified Leads
SEO
Landing Pages
A/B Testing
Conversion Rate Optimization
Marketing Analytics
Attribution Models
Cost Per Lead
Cost Per Acquisition
Marketing-Sourced Pipeline
Return on Marketing Investment

Report this job