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Added 27 mins ago
Manager, Retail Media Network (12-Month Contract)
Sobeys Capital Incorporated or a Franchise/Affiliate / ou une franchise/société affiliée
Halifax, NS
Minimum of 12+ years of digital advertising, media, or marketing experience in a complex, matrixed organization.
Added 42 mins ago
B
National Manager, Customer Experience
Belron
Montreal, QC · National Support Center_QC
- Full-time
Lead and develop a multidisciplinary team (SEA, Solutions, Regen, 1-to-1 Marketing), fostering a culture focused on performance, innovation and accountability.
Added 2 hours ago
D
Business Development Manager GTA
Digicast
Toronto, ON
- Full-time
Digicast is a Canadian leader in high-end corporate webcasting, hybrid events, studio productions, and digital experiences across Canada. Our iCast suite of products powers major…
Added 10 hours ago
S
VP, Consumer Business
Snaplii
Toronto, ON · Etobicoke, ON
- Full-time
This is a hands-on executive role. You set the plan, own the numbers and lead the people, and you still get into the data and the experiments yourself. Do it well and the role grows into…
Added 10 hours ago
U
Team Lead, CPG
Uber
Toronto, ON
- Full-time
…and high-potential strategic accounts, unlocking innovative digital ad opportunities across our…
Added 11 hours ago
T
E-Commerce and Analytics Manager
travelbrands
Toronto, ON
- Full-time
Reports To: Senior Director, Integrated Marketing
Added 14 hours ago
Marketing Specialist, Executive Education, Edwards School of Business
University of Saskatchewan
Saskatoon, SK
The marketing specialist leads and executes the development and implementation of innovative, effective, and reliable communication and digital marketing strategies to advance the…
Added 15 hours ago
B
Head of Shopper and Customer Marketing - Canada
Beiersdorf
Montreal, QC
- Full-time
Establish measurement frameworks and executive dashboards covering market share, distribution, sales lift, ROI, conversion, promotions, post-mortem and retail execution,
Added 15 hours ago
FC
Advertising Specialist
Fidelity Canada
Mississauga, ON · Toronto, ON
- Full-time
The Advertising Specialist will assist in execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager, Digital Advertising,…
Added 16 hours ago
D
Head of Creative (Remote Canada)
Directive
Remote, Canada
- $175,000 to $200,000 CAD / year
- Full-time
- Remote
Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands…
Added 16 hours ago
D
Creative Director (Remote Canada)
Directive
Remote, Canada
- $175,000 to $200,000 CAD / year
- Full-time
- Remote
Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands…
Added 17 hours ago
O
Sr. Manager, Corporate Communications
OpenText
Waterloo, ON
- Full-time
…issues, and contribute to projects that shape the future of digital…
Added 18 hours ago
IH
Marketing Manager
Inspired HR
Calgary, AB
- Part-time
Personally create marketing content, including writing copy, filming and editing short videos, taking photos, and developing social posts and digital materials that showcase our people,…
Added 18 hours ago
DS
Account Executive
Delbridge Solutions
Toronto, ON
- Full-time
…and Romania, we provide world-class software solutions for digital and finance transformations. Many of our clients are Fortune 1000 companies and trust Delbridge Solutions as a partner to…
Added 18 hours ago
D
Account Executive - AEC
de3f6bb0-0f18-407a-a037-1f6f386ef832
Mississauga, ON
- Full-time
We are seeking a highly motivated and results-driven Account Executive specializing in Architecture, Engineering and Construction (AEC) to join our dynamic sales team. In this role, you…
Added 18 hours ago
EW
Freelance Rédacteur de propositions techniques/ Technical Proposal Write
Evolving Web
Remote, Canada
- Full-time
- Remote
Dans votre rôle de rédacteur·trice technique et marketing, vous serez appelé·e à :
Added 19 hours ago
T&
Business Operations Partner
Turner & Townsend
Toronto, ON
- Full-time
The Business Operations Partner is a key support role within the team, providing a hybrid of executive support, operational coordination, marketing/proposal development, and administrative…
Added 19 hours ago
E
Braze Architect
EXL
Canada
- Full-time
EXL is a global data analytics and digital operations and solutions company. We partner with clients to improve business outcomes and unlock growth, combining deep domain expertise,…
Added 19 hours ago
E
Senior Account Manager
Encircle
Kitchener, ON
- Full-time
Encircle is leading the $1.6 trillion property insurance industry out of the dark ages of pen and paper, into the digital age of transparency and empowerment. Our easy-to-use software…
Added 20 hours ago
NH
Account Executive, Partnership Marketing
National Hockey League (NHL)
Toronto, ON · Greater Toronto Area, Canada
- Full-time
The Account Executive, Partnership Marketing supports the day-to-day management and activation of assigned NHL League Corporate Partners in Canada. Working closely with the Manager,…
Added 20 hours ago
D
Business Development Manager | GTA
Digicast
Toronto, ON
- Full-time
Digicast is a Canadian leader in high-end corporate webcasting, hybrid events, studio productions, and digital experiences across Canada. Our iCast suite of products powers major…
Added 21 hours ago
TC
Manager, Business Innovation
Toyota Canada Inc.
Toronto, ON
- Full-time
Assess how digital capabilities, technology, data, process redesign, partnerships, and organizational change can address each specific gap.
Added 21 hours ago
AI
Sr. Project Coordinator
Avant Imaging & Information Management, Inc.
Toronto, ON · Scarborough, ON
- Full-time
…implementation, and to bring technical delivery discipline to our Digital Services…
Added 21 hours ago
AE
Director, Enterprise Applications
Associated Engineering
Vancouver, BC
- Full-time
Develops and maintains a multi-year enterprise applications strategy and roadmap aligned with AE business priorities and Digital Services objectives.
Added 22 hours ago
TG
Senior Corporate Photographer
TMX Group
Toronto, ON
- Full-time
…and Closes, key market milestones, internal corporate events, executive portraits, and real-time visual displays on our iconic outdoor media tower. If you thrive in fast-paced live…

Closed listing

OpTalent | Canada | Recruitment

Website Manager

Toronto, ON, Canada
Etobicoke, ON, Canada

$100,000 to $130,000 CAD / year · Full-time

This opening has closed.

The original listing is kept below for reference.

Find open jobs More jobs with this employer

About employer

Job details

Pay: $100,000 to $130,000 CAD / year
Job type: Full-time
Closing date: Oct 29, 2026
Posting language: English
Posted: Sep 29, 2026

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Original job description

Archived listing. The details below describe a past opening.

Our client, a leading manufacturer of building products sold residentially and commercially in Canada and the United States is seeking a Digital Experience Manager to join their team at their Corporate Office in Etobicoke, Ontario.

JOB TITLE: Digital Experience Manager

DEPARTMENT: Corporate, Marketing

REPORTS TO: Director of Marketing Services

JOB SUMMARY

The Digital Experience Manager is a fast paced, ever-changing leadership role that offers a unique opportunity for the right candidate to propel this company to the dominant position in the online environment for hardscaping products in Canada and the United States. With more than a million visitors to their websites annually, further development of the sites that service their residential homeowner, installation contractor and dealer audiences is the primary focus for this role. The Digital Experience Manager will be relied upon to develop a long term vision for these websites and effectively sell the merits of this vision to senior management. Upon executive level buy in, they will be responsible for implementation, project managing large and small development projects to continuously improve the sites’ performance in pursuit of this vision.

With two direct reports (UX Designer; Web Developer & Analytics Lead), and two external agencies (website development; SEO), the Digital Experience Manager will ensure that all company websites (including those serving the commercial business) deliver business objectives, meet customer needs, generate leads and reinforce the company’s brand positioning. They will develop systems to ensure that site performance metrics are monitored and that course correction measures are taken on a timely basis when necessary.

Leading the SEO/GEO/AEO strategy is a critical part of this role. The Digital Experience Manager will be responsible for building and managing the company’s organic web presence in collaboration with the SEO agency and internal stakeholders. This includes ongoing technical and UX implementations, customer journey mapping, and continuous development of web content. You will oversee, strategize, and manage the SEO agency to ensure optimal performance.

The ideal candidate is a highly collaborative, self-starter who is up for a big challenge. With operations in both Canada and the United States, multiple target audiences and a region-specific product line, the company’s websites are highly complex. However, if you have strong strategic thinking skills, more than a decade’s worth of experience leading teams to turn data-driven insights into concrete action plans and are looking for a role that will give you the authority to make things happen quickly, this opportunity could be the perfect fit.

RESPONSIBILITIES

Website Strategy & Leadership

Website Strategy: Define and lead the website vision, roadmap, and KPIs for the company’s residential websites, ensuring alignment with business objectives, customer needs, and brand standards. Collaborate with Commercial Marketing (strategic lead for commercial website) and IT Team (strategic lead for e-commerce site), offering strategic input and technical guidance to ensure success of these sites.
Team & Agency Leadership: Lead, mentor, and develop the Web Development & Analytics Lead and UX/UI Designer while managing agency partners to deliver high-impact digital initiatives and continuous improvement.

Digital Experience, UX & CRO

Digital Experience Strategy: Lead UX/UI strategy, customer journey optimization, website redesigns, and digital experience enhancements to improve engagement, usability, accessibility, and conversion performance.
Research & Optimization: Drive user research, usability testing, heatmapping, customer feedback analysis, and CRO initiatives to identify opportunities and continuously improve website effectiveness.

Website Operations & Performance

Website Operations & Performance: Oversee website functionality, maintenance, accessibility, security, and technical enhancements, ensuring a high-performing and scalable digital experience.
Content Planning and Optimization: Lead the website content strategy in partnership with the Content and Communications team, ensuring all content is aligned with customer journeys, SEO objectives, brand standards, and website governance best practices. Oversee content prioritization, optimization, approvals, and ongoing performance improvement.
Marketing Technology & Integration: Oversee website integrations and digital infrastructure, working with agencies, IT, and marketing teams to optimize data flows, lead generation capabilities, and marketing technology performance.

SEO & Organic Growth

SEO, GEO & Organic Growth: Develop and lead the enterprise search strategy to maximize visibility, traffic, and lead generation across traditional and emerging search ecosystems. Partner with agency teams to drive technical SEO, content optimization, site architecture improvements, and search performance while advancing GEO (Generative Engine Optimization), AEO (Answer Engine Optimization), AI Overview visibility, and AI-powered search readiness.
Search Innovation: Monitor evolving search technologies, algorithms, and AI platforms to ensure the organization remains at the forefront of organic growth opportunities.

Analytics & Insights

Analytics & Business Insights: Lead website measurement and reporting, leveraging analytics, customer behavior, and conversion data to generate actionable insights and guide strategic decision-making.

QUALIFICATIONS

10+ years of progressive experience in website management, digital experience, digital marketing, or related disciplines.
7+ years of leadership experience managing direct reports, external agencies, or cross-functional teams.
Extensive experience managing complex (ideally WordPress), multi-site website environments, including PIM and ERP integrations.
Demonstrated success leading website redesigns, large-scale website enhancements, or digital transformation initiatives.
Strong expertise in UX/UI principles, customer journey mapping, accessibility, information architecture, and conversion optimization.
Deep knowledge of SEO, including technical SEO, content strategy, and search performance measurement, with experience optimizing content and website architecture for AI-powered search, AI Overviews, and answer engines.
Strong analytics experience with Google Analytics, Looker Studio, heatmapping tools, and digital performance reporting.
Strong strategic and operational leadership skills, with the ability to define direction, manage complex projects, influence stakeholders, and successfully execute digital initiatives in a fast-paced environment.

COMPENSATION:

· Competitive salary, with an additional bonus opportunity

· 3 weeks paid vacation, plus December holiday closure

· Escalating employer-match pension contributions after one year of service

· Generous corporate profit-sharing program

· Comprehensive benefits package including Health, Dental, and Life Insurance coverage.

· Employee discount on company products

About employer

More about this job

Responsibilities

Define and lead the website vision, roadmap, and performance strategy, overseeing user experience, content, operations, integrations, and organic search growth across complex multi-site environments. Lead internal team members and agency partners, using research and analytics to improve customer journeys, website performance, and lead generation.

Requirements

Requires 10+ years of progressive experience in website management, digital experience, digital marketing, or a related field, plus 7+ years leading direct reports, agencies, or cross-functional teams. Candidates should have experience with complex multi-site websites and integrations, website redesigns, UX/UI, accessibility, SEO and AI-powered search, and analytics tools such as Google Analytics and Looker Studio.

Skills

Website Strategy
Digital Experience Management
Team Leadership
Agency Management
UX/UI Strategy
Customer Journey Mapping
Conversion Rate Optimization
Website Operations
Content Strategy
Technical SEO
Generative Engine Optimization
Answer Engine Optimization
Web Analytics
Project Management
Accessibility
Marketing Technology Integration

Benefits

Competitive Salary
Bonus Opportunity
Three Weeks Paid Vacation
December Holiday Closure
Corporate Profit-Sharing Program
Health Insurance
Dental Insurance
Life Insurance
Employee Discount On Company Products

Visa sponsorship

Not detected in the job text

Keywords

WordPress
PIM
ERP Integrations
Google Analytics
Looker Studio
Heatmapping
Technical SEO
Generative Engine Optimization
Answer Engine Optimization
AI Overviews
AI-Powered Search
UX/UI
Customer Journey Mapping
Conversion Rate Optimization
Accessibility
Information Architecture
Website Redesign
Digital Transformation
Website Governance
Content Optimization
Site Architecture
Marketing Technology
Lead Generation
User Research
Usability Testing
Performance Reporting

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