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Added 2 days ago
PS
Life Cycle Marketing Lead
Professional Staffing
Toronto, ON
- $60 to $75 CAD / hour
- Contract
…engagement platform. They’re looking for an experienced, AI-savvy lifecycle marketer to lead that transition, define who their customers are, and design the customer journeys and nurture…
Added 2 days ago
PS
Head of Marketing
Professional Staffing
Toronto, ON
- $140,000 to $165,000 CAD / year
- Full-time
…brand to life. This is a great fit for a hands-on, AI-savvy marketer with a startup mindset who wants to build something from the ground up, and who sees this as the role that sets them up…
Added 3 days ago
H
Content Marketer
HONK
Toronto, ON
- Full-time
We are looking for a sharp, creative Content Marketer who brings equal parts high-level strategic thinking and hands-on execution to join our team. You know how to take complex concepts…
Added 3 days ago
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Digital Marketing Manager
Lantern
AB · Edmonton, AB
- Full-time
Lantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account-based marketing (ABM) engine. You'll turn go-to-market priorities into…
Added 3 days ago
SS
Senior Product Marketing Manager
Smart, Savvy + Associates
Calgary, AB
- Full-time
This is a hands-on opportunity for an experienced product marketer who enjoys working across the entire product lifecycle. You'll join a collaborative, fast-moving team where curiosity,…
Added 3 days ago
Digital Marketing Manager
Lantern
Edmonton, AB
Lantern is hiring a digital marketer to build and run our digital properties, campaigns, and develop our account-based marketing (ABM) engine. You'll turn go-to-market priorities into…
Added 3 days ago
D
Customer Marketing Manager (Remote Canada)
Directive
Remote, Canada
- Full-time
- Remote
…programs across three connected pillars: customer advocacy, lifecycle marketing, and…
Added 4 days ago
V
Growth Marketer
Vendasta
Saskatoon, SK
- Full-time
…value get you up in the morning? We are looking for a Growth Marketer who owns the full customer lifecycle to help Vendasta's partners and customers activate, expand and…
Added 5 days ago
M(
Senior Project and Program Manager, Marketing Brand Operations
MaintainX (An Autodesk Company)
Remote, Canada
- $81,000 to $140,000 USD / year
- Full-time
- Remote
…is to converge design, make and operate into one continuous lifecycle: design an asset, build it, run it, then feed what you learn running it back into the next design. Autodesk had design…
Added 5 days ago
M(
Senior Project and Program Manager, Marketing Brand Operations
MaintainX (An Autodesk Company)
Remote, Canada
- $81,000 to $140,000 USD / year
- Full-time
- Remote
…is to converge design, make and operate into one continuous lifecycle: design an asset, build it, run it, then feed what you learn running it back into the next design. Autodesk had design…
Added 5 days ago
Senior Lead, ServiceNow ITOM
Take-Two Interactive Software, Inc.
Toronto, ON
Configure & Customize: Manage the end-to-end lifecycle of ServiceNow Discovery and Service Mapping, including MID servers, network/security settings, probes, patterns, and schedules.
Added 5 days ago
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Demand Generation Manager
OpTalent | Canada | Recruitment
Guelph, ON
- $90,000 to $105,000 CAD / year
- Full-time
This is an opportunity for a commercially minded, hands-on marketer who understands how to turn digital marketing activity into measurable business results. You will take ownership of…
Added 5 days ago
DC
Sr CRM Manager
Dermalogica Canada
Toronto, ON
- $100,000 to $105,000 CAD / year
- Full-time
We are looking for a data-driven, technically fluent Senior Manager, CRM to own and evolve our DTC customer lifecycle strategy. This is a hands-on role for a strategic CRM marketer who can…
Added 5 days ago
O
Demand Generation Manager
OpTalent
Guelph, ON
- Full-time
marketer who understands how to turn digital marketing activity into measurable
Added 6 days ago
ST
Performance Marketing Manager
Savvy Talent
Vancouver, BC
- Full-time
…month. This is a hands-on individual contributor role for a marketer who thinks in unit economics, loves to test, and is excited about using AI to move…
Added 6 days ago
ST
Performance Marketing Manager
Savvy Talent
Remote, Canada
- Remote
…month. This is a hands-on individual contributor role for a marketer who thinks in unit economics, loves to test, and is excited about using AI to move…
Added 6 days ago
H
Senior Marketing Operations Manager (Hybrid)
Homebase
Remote, Canada
- Full-time
- Remote
You will work daily with Growth, Lifecycle, Analytics, Data Engineering, and Product, and you will be someone both marketers and engineers want to work with.
Added 6 days ago
F
Sr. Director, Brand
Felix
Remote, Canada
- $150,000 to $180,000 CAD / year
- Full-time
- Remote
…timely, differentiated, and ready on day one across Dotcom, Lifecycle, Paid and…
Added 6 days ago
C
Marketing Coordinator
CDW
Toronto, ON
- Full-time
…excellent opportunity for an organized, curious, and data-driven marketer looking to develop their digital marketing expertise within the technology…
Added 6 days ago
C
Marketing Coordinator
CDW
Toronto, ON
- Full-time
…excellent opportunity for an organized, curious, and data-driven marketer looking to develop their digital marketing expertise within the technology…
Added 7 days ago
V
Marketing Operations Specialist
Voltera
Waterloo, ON
- Full-time
Develop and maintain audience segments, lists, lifecycle stages, and other crucial campaign attribution structures
Added 7 days ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
We’re looking for a hands-on demand generation marketer who will own our pipeline number. You’ll report to our Head of Growth Marketing, working closely with our GTM engineer on data and…
Added 7 days ago
LA
Senior CRM Specialist - Adobe Experience Cloud
Level Agency
Remote, Canada
- Full-time
- Remote
…journey exists, not just how to build it. They should bring a marketer's sense of the customer lifecycle to every…
Added 9 days ago
O
Integrated Campaign Manager
Oyster
Remote, Canada
- Full-time
- Remote
This is a role for a marketer who wants their work measured in pipeline, not page views. You’ll own Oyster’s integrated campaigns end to end. Deciding the strategy, the channel mix and the…
Added 10 days ago
G
Demand Generation Manager
Guusto
Canada
- Full-time
We're hiring a hands-on demand-generation marketer to be the right hand to our Director of Growth Marketing. You'll own marketing-sourced pipeline and run our growth engine day-to-day…

OpTalent

Demand Generation Manager

Guelph, ON, Canada

Full-time

Apply About employer

Applications open in a new tab.

Job details

Job type: Full-time
Posting language: English
Posted: Oct 20, 2026

Original job description

Demand Generation Manager

Location: Guelph, Ontario

The Opportunity

OpTalent is partnering with a growing technology-focused organization to recruit a Demand Generation Manager who will play a key role in driving brand awareness, generating qualified leads, and accelerating sales pipeline growth.

This is an opportunity for a commercially minded, hands-on marketer who understands how to turn digital marketing activity into measurable business results. You will take ownership of demand generation from strategy and campaign development through execution, analysis, and optimization, working closely with Sales and business leadership to build a consistent, scalable source of qualified opportunities.

The ideal candidate combines strong digital marketing expertise with analytical thinking, creativity, and a clear understanding of the B2B sales funnel. You are comfortable managing multiple channels, interpreting performance data, and making informed decisions that improve lead quality, conversion rates, and return on marketing investment.

Key Responsibilities

Demand Generation & Campaign Management

Develop and execute integrated B2B demand generation campaigns across Google Ads, LinkedIn Ads, paid social, email marketing, display advertising, and other relevant digital channels.
Own the full campaign lifecycle, including strategy, audience targeting, messaging, budget management, execution, performance tracking, and optimization.
Build and manage campaign calendars aligned with business priorities, sales objectives, and target customer segments.
Develop and optimize landing pages, calls to action, forms, and conversion paths to increase lead capture and campaign effectiveness.
Coordinate with internal stakeholders and external partners to develop compelling campaign content, creative assets, and marketing materials.
Conduct ongoing A/B testing across creative, messaging, targeting, and landing pages to improve campaign performance and conversion rates.
Identify new channels, tactics, and opportunities to expand reach and generate demand within target markets.

Lead Generation & Sales Pipeline Development

Build and optimize demand generation programs that consistently deliver qualified leads and sales opportunities.
Partner closely with Sales to define ideal customer profiles, target audiences, lead qualification criteria, and follow-up processes.
Develop lead scoring, segmentation, and nurturing strategies that move prospects through the buyer journey.
Design targeted campaigns to re-engage dormant leads, nurture existing prospects, and improve conversion from initial engagement to sales opportunity.
Monitor lead quality and collaborate with Sales to identify gaps in the funnel and improve lead-to-opportunity conversion.
Establish clear processes for tracking marketing-generated leads, sales opportunities, and marketing-sourced pipeline.
Align marketing activities with commercial objectives to ensure campaigns contribute directly to business growth.

Website, SEO & Digital Performance

Manage and optimize website content, landing pages, calls to action, and conversion journeys to improve engagement and lead generation.
Develop and implement SEO strategies that increase organic visibility, attract relevant traffic, and generate qualified inbound leads.
Monitor website analytics, traffic sources, user behavior, and conversion performance to identify opportunities for improvement.
Identify content and keyword opportunities that support customer acquisition and strengthen digital visibility.
Work with internal stakeholders and external partners to improve the overall digital experience and effectiveness of the company's online presence.

Analytics, Reporting & Optimization

Establish and monitor key performance indicators to evaluate the effectiveness of demand generation programs.
Track and report on metrics including:
- Marketing-qualified leads (MQLs) and sales-qualified leads (SQLs)
- Lead-to-opportunity and MQL-to-SQL conversion rates
- Cost per lead (CPL) and cost per acquisition (CPA)
- Campaign conversion rates and channel performance
- Marketing-sourced pipeline and revenue contribution
- Campaign ROI and return on marketing investment
Translate campaign data into clear insights, recommendations, and actionable optimization plans.
Provide regular performance reporting to business leadership and Sales, highlighting results, challenges, and opportunities.
Evaluate channel effectiveness and allocate budgets toward the campaigns and tactics delivering the strongest results.
Continuously refine marketing processes, reporting, and campaign strategies to improve efficiency, predictability, and overall performance.

Qualifications & Experience

4–6 years of experience in B2B marketing, with a strong focus on demand generation, digital marketing, and lead generation.
Demonstrated success planning, executing, and optimizing multi-channel digital marketing campaigns.
Hands-on experience with platforms such as Google Ads, LinkedIn Ads, paid social, email marketing, and display advertising.
Experience with CRM, marketing automation, and lead management platforms such as HubSpot, Salesforce, Pardot, Mailchimp, or comparable tools.
Strong understanding of B2B marketing funnels, lead qualification, conversion optimization, and sales pipeline development.
Proven ability to analyze campaign performance, interpret marketing data, and translate insights into measurable improvements.
Experience managing marketing budgets and campaigns against defined performance targets.
Excellent organizational and project management skills, with the ability to manage multiple initiatives and competing priorities.
Strong communication skills and the ability to collaborate effectively with Sales, leadership, and external partners.
A proactive, results-oriented mindset with the ability to work independently, take ownership, and make data-driven decisions.

Assets:

Experience in technology, SaaS, fleet management, telematics, transportation, or other technology-driven B2B environments.
Familiarity with attribution models, marketing analytics, conversion rate optimization, and revenue attribution.
Experience building or scaling demand generation programs within a growing organization.

What Success Looks Like

Success in this role means building a measurable, increasingly predictable demand generation engine that supports the organization's commercial growth.

Key performance indicators will include:

Increased volume and quality of marketing-generated leads.
Improved conversion rates throughout the marketing and sales funnel.
Consistent contribution to qualified sales pipeline and revenue opportunities.
Efficient cost per lead and customer acquisition costs.
Stronger website conversion rates and organic lead generation.
Improved engagement and conversion through lead nurturing and re-engagement campaigns.
Effective alignment between Marketing and Sales on lead quality, qualification, and follow-up.
Clear reporting on campaign performance and demonstrable return on marketing investment.

What the Opportunity Offers

Competitive base salary of $95,000–$105,000 CAD, plus a performance-based bonus of up to 20%.
A full-time, permanent opportunity with meaningful ownership of demand generation strategy and execution.
Direct collaboration with Sales and business leadership.
The opportunity to influence marketing strategy, improve existing processes, and build scalable campaigns.
A results-oriented environment where marketing performance is measured by its contribution to business growth.
A comprehensive benefits package, including health and dental coverage, vision care, life and disability insurance, an employee assistance program, and additional employee benefits.
Opportunities for professional development and increased responsibility as the business grows.

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More about this job

Responsibilities

The Demand Generation Manager will develop and execute integrated B2B campaigns to drive brand awareness and generate qualified leads. They will also collaborate with Sales to optimize the lead-to-opportunity funnel and report on marketing performance metrics.

Requirements

Candidates must have 4–6 years of experience in B2B marketing with a focus on demand generation and digital campaign management. Proficiency in CRM and marketing automation tools like HubSpot or Salesforce is required, along with strong analytical and project management skills.

Skills

Demand generation
Digital marketing
Lead generation
B2B marketing
Campaign management
Google Ads
LinkedIn Ads
HubSpot
Salesforce
Marketing automation
SEO
Conversion rate optimization
Data analysis
Budget management
Lead scoring
Content strategy

Benefits

Health insurance
Dental coverage
Vision care
Life insurance
Disability insurance
Employee assistance program
Performance-based bonus

Visa sponsorship

Not detected in the job text

Keywords

Demand Generation
B2B Marketing
Digital Marketing
Lead Generation
Google Ads
LinkedIn Ads
HubSpot
Salesforce
Pardot
SEO
Marketing Automation
Lead Scoring
Conversion Rate Optimization
Campaign Management
Analytics
Pipeline Development
SaaS
Technology
Attribution Models
Marketing ROI
Customer Acquisition
Lead Nurturing
Performance Reporting
Budget Management
Content Strategy
Email Marketing
Display Advertising
Paid Social
Market Research
Sales Alignment

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