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Added 17 mins ago
Advisory Support Director
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Halifax, NS
Stakeholder Management: Lead and facilitate team collaboration with stakeholders to ensure alignment and effective communication. Act as the primary point of contact for Commercial /…
Added 17 mins ago
RR
Remote Cold Caller and Appointment Setter
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- Contract
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- Full-time
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Technical Account Manager - Programmatic
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- $80,000 to $85,000 CAD / year
- Full-time
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Stage Experience Lead - Full Time
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Optima Living

Community Relations Coordinator

Victoria, BC, Canada

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Job details

Posting language: English
Posted: Oct 19, 2026

Original job description

About Optima Living
Founded in 2007 by two friends inspired by their families’ dementia journeys, Optima Living was created to provide a more home-like experience in seniors housing and care. What began as a personal mission has grown into one of Western Canada’s leading senior living and continuing care providers.

Today, Optima Living offers Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across Alberta and British Columbia. Our innovative approach includes Spark, Your Wellness, Your Way; our proprietary brain health and care model. As the only Top 10 Canadian senior living and care provider focused exclusively on Western Canada, we proudly serve more than 6,000 residents.

Guided by our North Star, Let us welcome you home™, we are committed to People, Place, and Community. With a resident-first philosophy and a focus on innovation, we are redefining aging with purpose creating communities where seniors live with dignity, connection, and joy.

Responsibilities

Conducts engaging, personalized tours that encourages connection and establishes trust with prospective residents and families.
Assists prospective residents in evaluating compatibility with community offerings through thoughtful discovery and needs assessments.
Manages prospect pipelines, waitlists and other records using the CRM system, ensuring accurate tracking and timely follow-up.
Actively represents the community at events, fostering relationships with senior centers, wellness hubs and various community partners
Engages in volunteer and outreach initiatives to promote awareness, increase referrals, and build goodwill within the local community.
Establishes and maintains referral networks through collaboration with health authorities, public and private health providers and local stakeholders.
Partners with leadership and marketing teams to design and implement marketing strategies that attract prospects and drives occupancy growth.
Coordinates on-site and off-site marketing, sponsorship and educational events such as open houses, workshops, community appreciation days, and community celebration events.
Tracks post-event results to assess outcomes and return on investment.
Distributes marketing materials at key senior-serving locations to increase brand presence (e.g. churches, senior centers, libraries, local businesses).
Conducts market analysis on competitors to identify pricing, level of care offerings, occupancy rates, and promotions for strategic positioning.
Monitors and reports on budgets, expenses, and Return on Investment for outreach and sales initiatives.
Coordinates with internal teams to ensure smooth resident move-ins and continuity of care.
Assists with the preparation of lease agreements and Resident Handbook documentation.
Promptly reports unsafe conditions, incidents, or concerns to supervisor, General Manager or Health & Safety Committee.
Identifies maintenance issues and reports them following established maintenance procedures.
Responds promptly during emergency codes in alignment with organizational standards and protocols.
Contributes to quality improvement initiatives by sharing ideas and providing feedback.
Demonstrates knowledge of and compliance with Occupational Health and Safety regulations.
Ensures adherence to infection control policies and procedures through regular audits, observations, and investigations.
Maintains strict confidentiality of resident medical and personal information in accordance with privacy legislation.
Completes orientation upon hire and annual mandatory education as assigned.
Supports new team members through their orientation process.
Respects and upholds the Resident Bill of Rights and the Assisted Living Rights of Residents.
Participates in team meetings and stays informed on relevant internal communications.
Performs other duties as required to support operational needs.

Qualifications & Experience 

Minimum of two (2) years experience in sales, marketing, or community relations. 
Completion of a post-secondary program is an asset 
Experience in a residential care or mental health environment is an asset.
Maintains a valid driver’s license and willingness to travel for outreach.
Strong customer service and networking skills, with a self-directed and resourceful approach.
Knowledge of the community and surrounding areas is required.
Communicates in an approachable and respectful manner with the temperament to deal tactfully and cooperatively in all interactions. 
Strong written communication skills with the ability to present professional documents with clarity. 
Demonstrates the ability to effectively organize, prioritize and problem solve.  
Ability to work independently and in cooperation with others. 
Ability to manage and resolve difficult and challenging situations effectively and respectfully. 
Physical and mental ability to carry out the duties of the position including adherence to provincial health legislations. 
Ability to safely operate equipment according to established protocols. 
Computer literacy skills required. 
Flexibility to work a variety of shifts including weekends and evenings.

Conditions of Employment

Clear Police Information Check
Clear Vulnerable Sector Check
Successful completion of all mandatory Provincial Health Requirements

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More about this job

Responsibilities

The Community Relations Coordinator is responsible for driving occupancy growth through personalized tours, community outreach, and strategic marketing initiatives. They manage prospect pipelines, coordinate events, and foster relationships with local stakeholders to promote the community's services.

Requirements

Candidates must have at least two years of experience in sales, marketing, or community relations and possess a valid driver's license. Strong networking, organizational, and communication skills are required to effectively manage prospect relationships and community partnerships.

Skills

Sales
Marketing
Community relations
Customer service
Networking
CRM systems
Market analysis
Event coordination
Budget management
Communication
Problem solving
Organization
Public speaking
Relationship management
Computer literacy

Visa sponsorship

Not detected in the job text

Keywords

Sales
Marketing
Community Relations
CRM
Senior Living
Outreach
Event Planning
Market Analysis
Budgeting
Occupancy Growth
Networking
Customer Service
Referral Networks
Health Authorities
Resident Care
Occupational Health and Safety
Infection Control
Privacy Legislation
Lead Management
Strategic Positioning

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