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Added 30 mins ago
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Post Secondary Technical or Marketing a direct benefit.
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Community Relations Coordinator
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Victoria, BC
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Optima Living

Community Relations Coordinator

Victoria, BC, Canada

Apply on jobs.dayforcehcm.com About employer

Applications open in a new tab.

Job details

Posting language: English
Posted: Oct 18, 2026

Original job description

About Optima Living
Founded in 2007 by two friends inspired by their families’ dementia journeys, Optima Living was created to provide a more home-like experience in seniors housing and care. What began as a personal mission has grown into one of Western Canada’s leading senior living and continuing care providers.

Today, Optima Living offers Independent Living, Assisted Living, Supportive Living, Long-Term Care, Brain Health, and Memory Care across Alberta and British Columbia. Our innovative approach includes Spark, Your Wellness, Your Way; our proprietary brain health and care model. As the only Top 10 Canadian senior living and care provider focused exclusively on Western Canada, we proudly serve more than 6,000 residents.

Guided by our North Star, Let us welcome you home™, we are committed to People, Place, and Community. With a resident-first philosophy and a focus on innovation, we are redefining aging with purpose creating communities where seniors live with dignity, connection, and joy.

Responsibilities

Conducts engaging, personalized tours that encourages connection and establishes trust with prospective residents and families.
Assists prospective residents in evaluating compatibility with community offerings through thoughtful discovery and needs assessments.
Manages prospect pipelines, waitlists and other records using the CRM system, ensuring accurate tracking and timely follow-up.
Actively represents the community at events, fostering relationships with senior centers, wellness hubs and various community partners
Engages in volunteer and outreach initiatives to promote awareness, increase referrals, and build goodwill within the local community.
Establishes and maintains referral networks through collaboration with health authorities, public and private health providers and local stakeholders.
Partners with leadership and marketing teams to design and implement marketing strategies that attract prospects and drives occupancy growth.
Coordinates on-site and off-site marketing, sponsorship and educational events such as open houses, workshops, community appreciation days, and community celebration events.
Tracks post-event results to assess outcomes and return on investment.
Distributes marketing materials at key senior-serving locations to increase brand presence (e.g. churches, senior centers, libraries, local businesses).
Conducts market analysis on competitors to identify pricing, level of care offerings, occupancy rates, and promotions for strategic positioning.
Monitors and reports on budgets, expenses, and Return on Investment for outreach and sales initiatives.
Coordinates with internal teams to ensure smooth resident move-ins and continuity of care.
Assists with the preparation of lease agreements and Resident Handbook documentation.
Promptly reports unsafe conditions, incidents, or concerns to supervisor, General Manager or Health & Safety Committee.
Identifies maintenance issues and reports them following established maintenance procedures.
Responds promptly during emergency codes in alignment with organizational standards and protocols.
Contributes to quality improvement initiatives by sharing ideas and providing feedback.
Demonstrates knowledge of and compliance with Occupational Health and Safety regulations.
Ensures adherence to infection control policies and procedures through regular audits, observations, and investigations.
Maintains strict confidentiality of resident medical and personal information in accordance with privacy legislation.
Completes orientation upon hire and annual mandatory education as assigned.
Supports new team members through their orientation process.
Respects and upholds the Resident Bill of Rights and the Assisted Living Rights of Residents.
Participates in team meetings and stays informed on relevant internal communications.
Performs other duties as required to support operational needs.

Qualifications & Experience 

Minimum of two (2) years experience in sales, marketing, or community relations. 
Completion of a post-secondary program is an asset 
Experience in a residential care or mental health environment is an asset.
Maintains a valid driver’s license and willingness to travel for outreach.
Strong customer service and networking skills, with a self-directed and resourceful approach.
Knowledge of the community and surrounding areas is required.
Communicates in an approachable and respectful manner with the temperament to deal tactfully and cooperatively in all interactions. 
Strong written communication skills with the ability to present professional documents with clarity. 
Demonstrates the ability to effectively organize, prioritize and problem solve.  
Ability to work independently and in cooperation with others. 
Ability to manage and resolve difficult and challenging situations effectively and respectfully. 
Physical and mental ability to carry out the duties of the position including adherence to provincial health legislations. 
Ability to safely operate equipment according to established protocols. 
Computer literacy skills required. 
Flexibility to work a variety of shifts including weekends and evenings.

Conditions of Employment

Clear Police Information Check
Clear Vulnerable Sector Check
Successful completion of all mandatory Provincial Health Requirements

Apply on jobs.dayforcehcm.com About employer

More about this job

Responsibilities

The Community Relations Coordinator at Optima Living will give personalized tours, manage prospects and referrals, and represent the community at local events. The role also coordinates marketing events, tracks results and budgets, and helps with resident move-ins.

Requirements

Optima Living needs at least two years of experience in sales, marketing or community relations, plus strong customer service, networking and written communication skills. Candidates need a valid driver's licence, computer literacy and flexibility to work weekends and evenings.

Skills

CRM systems
Microsoft Office
Prospect management
Community outreach
Networking
Event planning
Marketing strategy
Market analysis
Budget monitoring
ROI analysis
Written communication
Customer service
Relationship building
Needs assessment
Conflict resolution
Infection control
Occupational health and safety
Privacy and confidentiality
Lease agreement preparation
Driving

Keywords

Community Relations
Senior Living
Seniors Housing
Continuing Care
Sales
Marketing
Community Outreach
Referral Networks
CRM
Prospect Management
Occupancy Growth
Event Coordination
Tours
Market Analysis
Budget Tracking
Long-Term Care
Assisted Living
Memory Care
Western Canada
Alberta

Seniority

Entry level

Licences and certifications

Clear Police Information Check
Clear Vulnerable Sector Check
Provincial Health Requirements

Tools

CRM system

Languages

English

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Work requirements

Jobs in Canada