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Optiom

Marketing Manager - Calgary, AB

Calgary, AB, T2P 1H5, Canada

Full-time

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Job details

Job type: Full-time
Experience: Marketing • 8–10 Years Experience • Calgary, AB • Hybrid • Full-Time, Permanent
Posting language: English
Posted: Nov 6, 2026

Original job description

Marketing Manager

Marketing • 8–10 Years Experience • Calgary, AB • Hybrid • Full-Time, Permanent

Own the brand. Build the pipeline. Define the function.

Optiom is in an exciting phase of national growth. In this role, you will own the Optiom brand, bringing our newly defined brand identity to life across all dealer and broker-facing materials and touchpoints. You will run the national campaign calendar, build the campaigns and lead-development programmes that help our sales team win with dealer and broker partners across Canada, and plan and execute events from pre-event strategy through post-event follow-up.

This is a leadership role with real influence in the business. You will report directly to the Head of Marketing and direct a Marketing Coordinator who supports you day-to-day. You will work with a high degree of autonomy, bring ideas to the leadership table, and move from decision to execution without waiting for a fully mapped playbook. We work with a test-and-learn mindset: a great idea means nothing without great execution, and we move fast.

Who You Are

You are a senior B2B marketer who knows how to build a programme, not just run one. You have spent years marketing through channel partners - dealers, brokers, lenders, or comparable intermediaries - and you understand that moving a dealer principal or a broker to act requires a different approach than consumer advertising. You have built the campaigns that generate real pipeline, run the events that open real doors, and developed the sales tools that field teams actually use. You bring a point of view to the table and have the executive presence to defend it. Now you want a role where you own the brand, define the function, and build something that lasts.

You Bring

8–10 years of B2B marketing experience in an environment where channel partners - dealers, brokers, lenders, or comparable intermediaries - are the primary audience, with demonstrable ownership of campaigns, events, and sales enablement programmes
A strategic thinker with a test-and-learn mindset who brings ideas to the table and executes them with discipline, from brief through to post-campaign analysis
Executive presence: comfortable presenting to, advising, and challenging senior leaders when the evidence calls for it
Proven experience planning and managing integrated campaigns and events at a national scale, with KPIs you owned end to end
Hands-on sales enablement experience and a close working relationship with field sales teams - building materials that actually get used and programmes that actually generate leads
Thought leadership experience, helping build a company's voice in its industry through content, speaking, or industry association engagement
Experience directly leading or developing a junior team member, including setting expectations, giving feedback, and creating growth opportunities
Highly organized and self-directed: manages many priorities at once, moves forward through ambiguity, and does not need a fully defined playbook to start building
Strong written and verbal communication across executive presentations, channel-facing content, and internal cross-functional alignment
A degree in Marketing, Business, Communications, or a related field, or equivalent demonstrable experience

Bonus Points For

Insurance, automotive finance, or financial services experience - especially in a dealer or broker distribution model; if you know how an F&I product gets presented at a dealership, that matters here
Marketing automation platform experience (HubSpot, Marketo, or equivalent) with active campaign build and workflow ownership, not just reporting access
Platform certifications: Google Ads, Meta Blueprint, HubSpot Marketing, or similar
Experience inside a company going through a brand refresh or repositioning in a channel-distribution model
Bilingual English/French

What We Offer

Eligibility for Optiom's Bonus Program
A comprehensive group benefits plan, including medical, dental, vision, and EAP
Three weeks' vacation to start, increasing with tenure
Employer-supported professional development, including platform certification support
A hybrid work model, with flexibility between home and our Calgary office

Who We Are

Optiom helps Canadians worry less about their financial position and lifestyle when it comes to the benefits provided by traditional auto insurance. We take a customer-centric approach and provide greater value to Canadian drivers through our total loss vehicle replacement products and additional benefits. Optiom provides products in BC, Alberta, Saskatchewan, Manitoba, Ontario, and Nova Scotia. As a coverholder at Lloyd's, we can deliver on that commitment with both speed and simplicity.

We are a team of specialists who take pride in what we build and how we serve. Our products protect Canadians in moments that matter, and our people are the reason our broker and dealer partners trust us. Joining Optiom means joining a business with strong backing, a clear purpose, and real room to grow.

Optiom is a specialty MGA and a wholly owned subsidiary of Aviva Canada, one of the country's largest property and casualty insurers. We design and distribute specialty insurance products through a national network of broker and dealer partners, embedded at the point of vehicle financing and leasing.

Optiom uses AI tools to assist with initial application screening. All hiring decisions are made by our human hiring team. We thank all applicants for their interest; only those selected for further consideration will be contacted.

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More about this job

Responsibilities

You will own the Optiom brand identity and lead the national campaign calendar to drive pipeline development through dealer and broker partners. Additionally, you will manage events, develop sales tools, and provide leadership to the marketing team while reporting to the Head of Marketing.

Requirements

The ideal candidate has 8–10 years of B2B marketing experience with a focus on channel partners and a proven track record in campaign and event management. You must possess strong strategic thinking, executive presence, and the ability to work autonomously in a fast-paced, test-and-learn environment.

Skills

B2B marketing
Channel marketing
Campaign management
Event planning
Sales enablement
Strategic thinking
Leadership
Marketing automation
Brand management
Lead development
Project management
Communication
Stakeholder management
Data analysis
Content strategy

Benefits

Bonus program
Medical insurance
Dental insurance
Vision insurance
Employee assistance program
Paid vacation
Professional development support

Visa sponsorship

Not detected in the job text

Keywords

B2B Marketing
Channel Partners
Brand Identity
Campaign Management
Sales Enablement
Event Planning
HubSpot
Marketo
Google Ads
Meta Blueprint
Insurance
Automotive Finance
Financial Services
KPIs
Strategic Planning
Lead Generation
Marketing Automation
Brand Refresh
Dealer Distribution
Broker Distribution
Executive Presence
Content Strategy
Test-and-learn
Project Management
Cross-functional Alignment

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